American Luxury Brands Compete For Chinese Customers.

< p > mainland tourists choose shopping in front of a "a href=" http://www.91se91.com/news/index_s.asp "luxury" /a "licensing cabinet" in Tongluowan, Hongkong.

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P reported that Bain estimates that China's luxury spending accounts for more than 1/4 of the world's total.

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< p > according to the US report, Corina Sue wants to have handbags or shoes of famous luxury brands such as Louis Weedon or Gucci.

But now, she thinks Kate SBY, Mike Coles and Cox can also do so.

"We call them fashionable brands in the United States," said Su, 25, who works in the advertising industry in Shanghai.

Sue prefers Kate sable's bright colors and bold designs, while European luxury brands tend to be more low-key, relying on their long tradition to prove their value for money.

Su said, "I might end up buying Louis Weedon or Gucci.

But I think maybe I will wait until I get older. "

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"P" reported that, with Chinese consumers like Su further acquainted with the American luxury a href= "http://www.91se91.com" brand "/a", they found that adding a brand dress to the wardrobe did not necessarily take months of wages.

This has greatly helped the US brand, which is a foreign identity but the price is only a few hundred dollars. At present, European luxury goods manufacturers are raising the price of some handbags to 4000 euros (1 euros or 8.39 yuan) to cope with the slowdown in growth.

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Lucy Green, an analyst at P, a London consulting firm, predicts that with more Chinese going to the US, the sales of American fashion brands in China and China will definitely increase.

"The temptation of luxury brands lies in their differences and exotic customs," she said.

American brand is likely to become a new choice for Chinese consumers.

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Less than 1/5 of its sales in North American stores are from tourists, P said. The company says the Chinese are the fastest growing consumer groups.

Italy's Prada brand says its customers in Europe are decreasing.

This shift is due to the relaxation of visa restrictions on the Chinese by the United States, and the weakness of the dollar makes it cheaper for Chinese to go shopping in Miami than to Milan.

To make use of this trend, Cox is adding Mandarin speaking staff to its stores in the United States.

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P and Mike Coles are also using Chinese social networking sites, such as WeChat, to set up stores in China.

The result is that in the 3 months ended last December 28th, its sales in China increased by at least 10%, while Kate sum's sales from China's joint venture increased 28% in the 3 months ended September 28th.

Gucci, on the other hand, said that revenue from China has declined over the past two quarters.

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< p > Bain estimates that the sales volume of luxury goods in mainland China increased by only 2% last year, as the government's actions to curb gifts to officials have curbed the growth of luxury goods sales.

Oliver, an analyst at Citibank group, said Chinese customers "feel close to the United States".

Chen said that Mike Coles was the main player in New York, and he emphasized the characteristics of his high-end fashion. Kate sbei provided a "whimsical" design, "these brands have strong growth potential".

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< p > reports that the target customers of American and European brands are not the same.

Most of the price of the Cox handbags is generally less than $400, while Louis Weedon launched two handbags priced at $3850 and $5350 last year, with the aim of tilting to high-end markets (although some of them are priced at less than $500).

Efri Booker, a partner at a luxury consulting firm in New York, said that despite this, cheaper luxury goods are making Chinese consumers more sensitive to prices.

For companies with less than a href= "http://www.91se91.com/news/index_p.asp" and "/a", "facts have proved that their era is coming in mainland China".

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