2014 China Shoe Machine Industry Forecast -- Double Extrusion, Life And Death Exams

< p > < strong > Review: 2013 < /strong > < /p >.
< p > 2013, China's < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > the overall operation of the machine market is flat, and the traditional peak season is irregular. To sum up, this year mainly embodies the following characteristics: < /p >
< p > strong > 1, "olive type" sales trend. "/strong", that is, the first year of the year is thin, and the middle is booming. This year's 1~4 month deal is deserted, sales are not ideal, and the peak season is off season. To 5~8 months, trading suddenly became active and sales surged. Many a href= "http://www.91se91.com/" target= "_blank" > shoes machine "/a" manufacturers orders busy. Over the middle of September, trading fell again and sales declined. In 11 and December, sales fell into the off-season ahead of schedule. < /p >
< p > < strong > 2, universal shrinkage scale. < /strong > after several major trade adjustments, China's shoe machine industry has changed a lot in order to adapt to the situation. An obvious trend is that the size of enterprises is shrinking. In the shoemaking industry, the scale of enterprises has a customary orientation: 200 and above employees are large enterprises, 200~100 artificial factories are large and medium-sized enterprises, 100~50 is medium-sized enterprises, and 50 people are small businesses. It is understood that in 2013, large enterprises were generally shrinking, some enterprises directly cut down their jobs, and some enterprises even dropped two grades. The reason is that the industry's future development and trend is uncertain. In the past, the days of selling millions to tens of millions of dollars each month are gone forever, and orders must be reduced. Enterprises must make internal rectification, reduce costs, and deal with all kinds of crises. < /p >
< p > strong > 3, and overseas markets are continuously active. < /strong > with the further development of shoemaking enterprises to lower cost regions and countries, new sales growth of upstream machinery and equipment providers has been driven. And the neighboring countries and other emerging market footwear industry are rising, and the economically practical domestic machines are greatly welcomed by overseas markets, and the transactions are very active. A lot of machinery and equipment manufacturers with strong vision and strength have already been quietly layouts abroad. With the growth of local footwear industry, sales volume has naturally risen. In a report published in June this year, the author has dedicated the successful experience and methods of introducing the overseas operation of domestic machine manufacturers for readers to share. (see "deep secret: five shortcuts for Chinese shoe-making overseas gold rush") < /p >
< p > < strong > 4, high-end machines continue to sell well. < /strong > although the shoemaking industry is transferring to low cost areas, there is a trend that artificial rise has occurred not only in mainland China, but also in the neighboring countries such as Vietnam and Indonesia. The general strike in Kampuchea has finally ended up with a wage increase of 20 US dollars (about 120 yuan). A href= "http://www.91se91.com/" target= "_blank" > leather < /a > cutting machine mode, with the advantages of saving mold, saving labor and improving material utilization, etc., in recent three years, shoemaking factories have been introduced into the industry and gradually popularized in the whole industry. It is also known as "the most popular model of the year" by the industry. A machine can replace 4 skilled workers, invest more than ten million to purchase one, and can reclaim the cost in the same year or 18 months. For example, a computerized sewing machine, an automatic sewing unit with a large number of people and multiple processes, completely subverts the traditional large-scale manual sewing machine assembly line operation mode, and greatly saves personnel / material / site / management costs and so on. Coupled with the immature and lagging problems of raw materials and equipment supply, a new production mode which represents energy saving, low carbon, environmental protection, automation and intellectualization has gained better development space, such as CNC. < /p >
< p > strong > 5, two-way transformation is obvious. < /strong > on the one hand, the industry is gradually showing a new complex competition pattern. On the one hand, the downstream customers are increasingly personalized customization demand, making shoe machine providers have to seek new marketing breakthrough. Therefore, as an intermediary, shoestring traders turn from the initial reselling, agency, distribution or OEM all kinds of machinery and equipment to the whole technology solutions provider, and strive to provide one-stop shop service for customers. The professional machine and equipment manufacturer has changed its previous wide product line marketing mode to focus on "specialization" (specialization, lean, top-notch). The reason is that in the past, based on the large scale production mode of shoe factories, the supporting processes, processes and equipment were more complete and more subdivided. Under the stimulation of many and all purchases, many machine and equipment manufacturers were trying to expand their product lines. For example, the original professional sewing machine production plant gradually opened sand bottom machine, bottom press, boots / boots legs shaping machine, massage machine, etc. Such as the original professional output line production plant cutting machine, front and back machine, press machine, hot and cold heel shaping machine...... At the very beginning, it may earn money. As the service is not timely, the new product line is not necessarily professional, and with a series of problems, such as R & D, procurement and production of the original product, the enterprise will survive and develop if the order is unstable or even sharp. It will surely cut off the product lines that do not make money, do not specializes, and die half alive. < /p >
< p > < strong > forecast: 2014 < /strong > < /p >.
< p > looking forward to 2014, the overall demand is weakening, and there is a double squeeze between high cost and profitability. The Chinese shoemaking industry must embrace breakthroughs, seek development, seek coexistence and rebuild opportunities! < /p >
< p > strong > 1, internal and diplomatic difficulties, double extrusion < /strong > < /p >.
< p > 2014, the external complex, changeable and personalized market environment put forward higher requirements for shoe-making operators. A common phenomenon in the future is that domestic shoe enterprises are going to polarize, and a large number of medium-sized enterprises will be split up in the middle: one is the high-end satellite enterprises with high level of atmosphere (massive orders, brands); the other is specialized, small and micro enterprises (personalization, small quantity and variety). < /p >
< p > as the author predicted last year, because of its strong dominance, the shoe making enterprises will put forward higher requirements for upstream shoe manufacturers and manufacturers in various ways and reasons, so as to increase production efficiency and reduce costs, such as procurement bidding and bidding, requiring the whole plant to export capacity, requiring margin to ensure the service and after-sale guarantee in the process of purchasing equipment, transferring risks through installments, personalized customization, etc. The shoe makers and manufacturers must enhance their strength, improve their quality, introduce flexible policies, seek breakthroughs and maintain orders in fierce competition. < /p >
< p > small and micro shoe enterprises, after shrinking the size, they will shift the original machines or parts of the shoes factories to some or all of them, except for the key technologies and links themselves, and carry out outsourcing processing, so as to reduce risks and achieve zero inventory. For example, many factories that produce women's shoes in Guangzhou, almost every household in the past ten years will have shoe shaping machines (some enterprises or even more units). With the increasing complexity of materials, many processes can not be realized nowadays, and the version is becoming more and more complex. Even if equipped with multiple units and fully functional, it is also very difficult to solve. With seasonal orders, the workload of machines is not full and the value is not large, so nowadays most of these activities are outsourced to professional processing factories. For example, large scale leather machine, CNC punching machine, CNC button sewing machine, embossing machine, strictly speaking, each shoe factory does not need to purchase one by one, but also need to set up a special operator to create little value. Therefore, in the wave of the shrinkage of shoe factories, it is also transferred to the specialized processing factories, so as to realize shoe factories' cost reduction, labor saving, and the pursuit of lean production. The size of the shoe factory is reduced and a large number of two mobile phones are hitting the market, which directly leads to the decline or half stagnation of sales of shoe machine equipment. < /p >
< p > on the one hand, the demand for shoe factories is weakening. On the other hand, the pressure inside the enterprises makes the bosses of the shoe-makers suffer from difficulties. The rising pressure of production and operating costs: artificial welfare continues to rise, raw material prices rise, exchange rate is unfavorable, export, rents and other operating costs rise, business norms increase operating costs, customer customization / technology needs. The cost of marketing has increased dramatically, with only one exhibition expenditure. Taking the Guangzhou international shoes and shoe machine exhibition as an example, the 90 square scale, the rent, special installation, transportation, electricity, loading and unloading, meals and other expenses statistics input needs 20~30 million yuan. If you want to invest in Dongguan, Jinjiang, Qingdao, Wenzhou, Shanghai, Chengdu and other leather shoes machine exhibition, a year cumulative, casually 12 million expenditure. In addition, R & D costs increase year by year, because the products are not competitive, and with the increasing protection of intellectual property rights, other core technologies and high technology can not be easily copied. If you want to survive and survive well, you must pay attention to R & D, have your own R & D team and core technology, and spend less than 12 million a year on the basis of minimum allocation of 3~5, salary, benefits, materials, and configuration. These are undoubtedly a very large number for small and medium-sized shoe machine enterprises. < /p >
< p > < strong > 2, warm boiled frog life and death test > /strong > /p >
< p > the law of competition in the industrial and network information age is to eat big, eat little, eat slowly, and enterprises that are not competitive will be eliminated and squeezed out of the market. < /p >
< p > the cost of Chinese footwear industry is far higher than that of Southeast Asia. For example, the shoe industry in Malaysia is returning to China, and the order is gradually returning to domestic production. Even the boss of shoe companies ridicules that "now they are not afraid to compete with China because their cost is higher than that of Malay." In addition, more neighboring countries and other emerging markets, including Vietnam, Indonesia, Burma, Kampuchea, the Middle East, South America, Africa and other countries and regions, the threat of the rise of shoemaking industry. For example, many orders in the US are transferred to South America. Why? Because the cost of local labor is 400 dollars, and the distance is very close. China has risen to $700, and it is still rising. < /p >
< p > moreover, in order to maximize profits, the factory will not only consider the low and intensive labor force as the early stage, but also consider the choice of countries and regions with convenient transportation, shorter production cycle, closer to consumers, more sensitive to fashion trends and less labor. For example, Timberland, the world's leading outdoor brand, has built a 5000 person shoe factory in Mexico. For example, European orders will be transferred to Spain, Eastern Europe or Turkey. < /p >
< p > this means that competition in the future can no longer go back to the initial age of labor cheap but developed into industrial chain competition and innovation competition. Of course, this needs a relatively long and continuous development process. < /p >
< p > the loss of footwear orders will lead to a decline in the total number of Chinese shoe makers in the future, and the traditional shoe machine market will be greatly affected. With the innovation of new technology and new materials, some traditional shoes are directly out of the market. The focus of shoe-making manufacturers is transferred to R & D production of shoe products with high efficiency, automation, high added value, and labor and material saving. < /p >
< p > numerical control leather cutting machines are gradually being applied in board rooms and workshops. The benefits brought directly to shoe factories can save the cost of knife mold, cancel the tool die warehouse, save the management personnel, improve the utilization ratio of materials, and save the work procedure. With the continuous upgrading of numerical control leather cutting machine technology (the multi cutting technology, automatic transmission technology, multi-layer cutting technology, intelligent typesetting technology) that Emma learned in Dongguan CNC, it has been able to fully meet the high quality cutting needs of all kinds of materials, such as genuine leather, inner lining, stereotyped cloth, tearing no broken, Hong Kong Bao, Zhongdi and so on. Moreover, with more and more flexible orders, the production efficiency and delivery cycle can be more effectively reflected. It is foreseeable that the traditional cutting machine will gradually shrink, and the machine that produces knife dies will soon withdraw from the stage of history. Another example is the introduction of a computerized sewing machine. The efficiency of one machine to many people directly leads to the phenomenon that hundreds of traditional needle cars are not available in the previous workshop, and the traditional needle truck transaction has been shrinking in large scale. < /p >
< p > the industry chain must be reformed under the shrinking of the production mode of traditional big order. As mentioned earlier, the scale of shoe factories is shrinking, many processes are outsourcing, and the outsourcing process is undoubtedly a disaster for shoe machine sales. Many shoe factories, even in order to further reduce costs, learn from TOYOTA JIT zero inventory production mode and negotiate with suppliers of materials. Suppliers must deliver door-to-door products according to the required shape, quantity and time, and no longer set up cutting and picking departments such as Hong Kong Bao and sheet rolls. There are technology substitution, such as automatic glue pliers, which can replace the previous rubber brush machine, steam soft machine and so on. The middle and back machine has replaced the previous massage machine technology, saving the personnel process and equipment; the Hong Bao wet machine has disappeared directly because of the hot melt adhesive. This is a disaster for the original equipment manufacturer. < /p >
< p > strong > foreign invasion and internal distress. 2014 where is our way? < /strong > /p >
< p > as mentioned in the previous article, the traditional footwear industry is bound to differentiate into two levels: some low-end products are bound to shift to lower cost areas, such as the transfer of foreign orders from China, Vietnam and Indonesia to countries such as Bangladesh, Burma, Kampuchea, Southeast Asia, Africa and South America. Part of the high-end manufacturing and high quality requirements will continue to be produced in areas with mature, automated and highly mechanization, convenient transportation, closer to consumers and more sensitive to fashion trends as the consumption pattern changes. This means that China's shoe machine industry is still full of opportunities and opportunities to rebuild! < /p >
< p > why? On the one hand, in the industrial ladder transfer, compared with the high price and after-sale cost of foreign machinery and equipment, the economic benefits of Chinese shoe-making machines will be welcomed by neighboring countries and overseas emerging markets, and become a new profit growth point for shoe-making enterprises. On the other hand, with the acceptance and application of digitalization, automation and intellectualization products by shoe factories (domestic and overseas), the domestic shoe manufacturers with strong and foresight will accelerate the upgrading and upgrading of their products, increase investment in research and development, and meet the growing demand of shoe factories and even personalized customization. The latter will be the virgin land of China's shoe machine's real rise and sustainable development. < /p >
< p > there are two ways to achieve sustainable development: first, constantly developing new technologies and new products, meeting the increasing demands of our customers with more efficient and high-quality equipment and technologies; and two, exploiting the cost advantages and technological advantages of our country to expand the international market. < /p >
< p > it is worth reminding that it is an arduous and complex project for enterprises to open up the international market. We need to make adequate and comprehensive preparations, including deep understanding and preparation for the supporting environment, labor quality, economic policy and cultural environment of the target market. In this regard, Emma NC CEO Wang Guo Quan's sharing is particularly valuable. It is believed that China's shoe-making machines need to overcome several problems in developing foreign markets. One is to focus on cultural differences in the development of enterprises, and to strengthen communication with local communities, people and the media, to create a good public image. Two, we should clearly understand the possible chain of interests that the project may involve, promote local social and economic development through public welfare projects, and promote the improvement of people's living standards; three, we need to focus on personnel management, and we need to comply with local a href= "http:// www.91se91.com/news/index_q.asp" > policies and regulations < /a > < /p >