Where Is The Embarrassment Of The "Three No" Website Of Clothing Enterprises Tomorrow?

Less than p ago, the four brands of ONLY, VERO MODA, JACK&JONES and SELECTED came out of the independent B2C mall.

When the focus of O2O mode shifted from the PC side to the mobile phone end, although there were many third party platforms, there were still slower than one a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > enterprises chose to open up the "three no" independent mall with no traffic, no comment and no volume at this time.

Where is the embarrassment of "three no" websites tomorrow? < /p >

< p > < strong > the embarrassment behind the beautiful website < /strong > /p >

< p > the four brands of Beijing fashion brand are almost all over the major shopping malls in Beijing. But even so, a number of shopping centers such as Beijing APM, Oriental Xintiandi, Wanda Plaza and so on have been found by reporters.

Not only is it difficult to find traces, but many guides are not aware of the company's independent online shopping mall.

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< p > in fact, last June, the official mall of ONLY was launched.

8 months later, the fashion led fashion line of JACK&JONES's official business city.

At present, ONLY and JACK&JONES have been online and start selling products.

VERO MODA and SELECTED are still being planned.

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"P" reporter browse to see that, apart from its flagship store in Tmall mall, the independent mall website's single product display page is more vivid, full of fashion sense, and has a complete set of collocation guides, single product details, details and so on.

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< p > for this, when a reporter interviewed the relevant person in charge of fashion fashion to understand the specific circumstances, one of the responsible persons did not respond to the meeting.

Another official said that the goods of the independent mall and Tmall mall were mostly the same. The biggest difference was that the independent mall was basically controlled by the group.

For more details, the person in charge has not disclosed much.

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< p > although the line of independent mall marks the comprehensive touchscreen of the fashion fashion, it is already a long way from its peers.

In terms of price, according to a customer service introduction by ONLY mall, Janis, ONLY official mall does not offer any discount activities at present, but it is free of postage.

Although the customer service said that the sales volume of the independent mall was good for more than half a year on the line, the reporters found that there were no comments and paction volume data when browsing the hot products.

The two brands in Tmall mall part of the monthly volume of pactions is nearly 1000.

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< p > < strong > the platform is difficult to have the initiative. < /strong > < /p >

< p > not at the best time to touch the net, but also actively moving forward, is seeing the brand research center director Lin Yifan that clothing enterprises to enter the third party platform to a large extent, the entire paction control and initiative is not in their hands.

Because users and platforms do not belong to themselves, there will be trouble in the future for the management and maintenance of brands and users.

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< p > for garment enterprises, the change of consumption trend has made the business in the online field more and more important. Many factors restrict the clothing enterprises to open their own independent mall.

However, even after opening up an independent mall, most garment companies have not done enough in terms of brand promotion, online and offline and third party platforms.

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< p style= "TEXT-ALIGN: left >" in the view of Cheng Weixiong, general manager of Yalu holdings director, the independent business city is being launched, and the clothing companies are actually trying to win their own future.

Although the independent mall has not yet formed a scale, but < a href= "http://www.91se91.com/news/index_c.asp" > clothing enterprise < /a > can always maintain its own voice.

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< p > Cheng Weixiong said that clothing enterprises can build their own shopping mall according to their own wishes for the two time, which has an advantage for product display. At the same time, the online shopping mall with independent domain names is more conducive to brand promotion and convenient for consumers to remember and increase the impression.

The most important thing is that the user information is all controlled by himself, which is more efficient for member management and loyal customers.

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< p style= "TEXT-ALIGN: left > > strong > it is difficult to find O2O contact point < /strong > /p >

< p style= "TEXT-ALIGN: left >" nestled under the third party platform, it is very difficult for garment enterprises to achieve seamless integration between online and offline.

If you do not choose to build your own platform, it will be very difficult to achieve the real meaning of the O2O mode.

However, the existing independent mall clothing enterprises in promoting and online drainage is still very lacking, for the O2O mode has yet to find a way.

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"P style=" TEXT-ALIGN: left "last year, Smith Barney bought back the state purchase network.

Zhou Chengjian, chairman of the US state, said that the company will start the O2O mode and plan to replicate the O2O test shop to the national key cities. In 2014, the company will implement 100 models and achieve the scale of 1000 in three years.

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"P style=" TEXT-ALIGN: left ", however, reporters visited the flagship store in Xidan, found that this mode has not yet entered Beijing.

A number of shopping guides also said that the company has not received information about store upgrading recently.

At present, the United States store in Wangfujing and Xidan is still what they used to be.

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< p style= "TEXT-ALIGN: left >" in Lin Yifan's view, the original intention of the founding of Bon network in the early years of the United States was to make the B2C mall, but now the buyback network is closing to the O2O mode, but at this stage, although the technology is mature, the United States has not yet found a good contact point, so that the online and offline integration is really merging.

"This is not only the bewilderment of the United States, but for the whole industry, because many managers come from physical retail, lack of Internet thinking, so that the" a href= "http://www.91se91.com/news/index_s.asp" O2O < /a "slowly explore the road.

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