Luxury Brand LV Or Hotel "Love" Just Started

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< p > diversification is a common enterprise development strategy. Cross-border development is often new.

For example, Yunnan Baiyao turns to make toothpaste, and the overlord who sells shampoo began to make herbal tea, all of which caused a certain degree of public opinion discussion.

What we are going to say today is also related to this - it is said that Louis Weedon (LVMH) is preparing to make a hotel.

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< p > actually, this is not news.

A little investigation reveals that the company bought the white horse fort in 2006.

Its colleagues started earlier. In 1994, Versace opened its first five star hotel Palazzo Versace in Australia's Gold Coast, and Italy blonde Donatella Versace became the first designer to open a hotel.

Later, a href= "http://sjfzxm.com/news/index_s.asp" > amah /a /a (Armani), Missoni (Missoni) and Bvlgari (Bulgari) and other international giants continue to roam around the world.

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< p > this is not a luxury game for international leaders. A public information can help officials understand the truth: according to the latest report released by Boston Consulting Group (BCG), the scale of luxury experience market is now up to a shocking $980 billion.

The so-called luxury experience here covers automobiles, art works, luxury homes, technology equipment, hotels and tourism.

By contrast, the personal luxury market is only $390 billion.

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< p > it can be understood that from the dimension of goods, the so-called "a href=" http://sjfzxm.com/news/index_s.asp "luxury" /a "is not enough to reflect the feeling of luxury.

For example, name bags, watches or designer clothes, many middle class tiptoes can get enough toes.

For the real rich, the higher dimensions of luxury should be luxurious experiences, such as the special brewing of red wine, the manor that only members are entitled to enter and out, the yacht specially arranged for the top customers, or a trip with the theme of hunting.

The above report points out that the rise of the luxury experience trend is mainly due to the fact that the mentality of the rich has changed from "ownership" to "feeling". They are not short of "goods", so they are more willing to spend money on "experience" to cheer themselves up.

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< p > for the luxury experience business, the world-class a href= "http://sjfzxm.com/news/index_s.asp" luxury brand "/a" is really a good provider.

First, through years of accumulation, their brand image has been high up. Any customer will subconsciously believe that the services they provide will be the best.

Second, luxury goods companies based on luggage and clothing can more freely cross the boundary, because what they sell is actually a luxury lifestyle, and the concept of lifestyle can cover almost any kind of life experience.

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< p > because of limited public information, it is hard for us to know the success of luxury brands in the field of "cross-border". But what we can imagine is that when these big names extend their hands to their top customers, there will be few people who refuse.

Perhaps, more people are more eager to make "cross-border" because of the luxury brand.

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< p > in the traditional < a href= "http://sjfzxm.com/news/index_s.asp" > marketing mode < /a >, when the business sells goods or services to customers, the paction process is over.

But with the popular way of thinking in the Internet age, love between the two sides is just beginning.

Needless to say, luxury brands have been deeply aware of this.

In the downturn in luxury sales, the "cross boundary" extension may be the next power point for the big brands.

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