Inventory Of Menswear Stores Marketing Skills To Rapidly Increase Sales

< p > "men are loyal. Shopping in stores is also biased in a planned and targeted way.

Women moved from the brand to that brand, relying on the outside world to judge the fashion trend and change to "taste".

When a man walks into a clothing store, he usually spends more money, because they often buy for the needs of the whole season.

They will not treat shopping as a temporary pastime like women do.

The original Gucci designer TomFord launched the same name men's clothing brand at the beginning of the year.

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< p > men are more and more concerned about dressing, not only in quality and < a href= "http://www.91se91.com/news/index_c.asp" > brand positioning /a >, but also in different occasions of style and color collocation, they are more willing to wear different clothes on different occasions, such as workplace wear, occupation and personality, dinner and other informal occasions, how to embody the personal clothing characteristics, these are increasingly becoming the dress problem that business people consider.

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< p > < strong > men's < a href= > http://www.91se91.com/news/index_c.asp > shopping psychology < /a > /strong > /p >

< p > for men, everything revolves around practical needs.

"If a man wants to buy something, it's because they really need something like that," says Lucas Ossendrijver, the men's wear designer of the French brand Lanvin.

And Ossendrijver also has a clear understanding of his own design.

He said, "I am not designing a form. I am just designing a single product.

These items should be very special and match the price they jointly support.

This is not about the price of an overall equipment, but for the quality of individual parts.

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The creative director of men's clothing at P > Selfridges thinks that men are "schizophrenic shoppers". Men will be cautious about buying a suit in the first week, but they will not think about it any more. But next week, they may run into the shop to buy accessories.

This is the excitement of doing men's clothing business.

We always have to think about the economic situation and think about men's psychology. Every single man's product is the survival of the fittest.

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< p > men do not look at the eye for a glance. They do not look at second eyes. This makes men miss many goods that are not gorgeous but durable, and men will buy brands themselves or pay attention to them.

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< p > < strong > women's decision power is greater than /strong > /p.

< p > survey shows that men's purchasers, men's purchase rights are relatively small, the key figures are women - a person who does not need to consume men's clothing for life.

Most men do not have many opinions when buying clothes. Some people are sensitive to price. Some people are obsessed with brands. Others are very fussy about fabric and quality.

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< p > in terms of dress aesthetics, 90% of men will think that women are more aesthetically dressed, so they will rely more on their wives or girlfriends' choices when they buy.

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< p > men wear on the one hand is a need for social interaction, but privately they will be more willing to show themselves to the opposite sex. They all say that women are pleased with themselves. In fact, men will express themselves in order to please the opposite sex. Therefore, only one of the clothes is good or bad.

In this regard, the author has seen too many men prefer to listen to women's shopping guide recommendation, do not believe in their own vision.

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After P > 60 and 70, most men do not care much about their appearance. (compared with 80, 90 boys are more concerned about their appearance), there is no great enthusiasm for clothes, but women are talented in this field. When they look at their faces, they will not forget the appearance of the other half. Especially after marriage, they regard the gentleman's instrument as a major event. At this time, they only listen to their wives.

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< p > even when in love, most men are obediently obedient. If she says yes or no, if she doesn't like it, it's not good either.

Therefore, if a woman accompanying a man is very strong minded or very strong, shopping guide can only guide women's preferences.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > men's wear > /a > shopping guide is more important than /strong > /p >

< p > a friend who has been responsible for many years of famous men's wear brand stores in China says that women buy more clothes for men, and men and women choose to buy clothes more. If a man comes to a store, if the shopping guide is properly guided, the man will absolutely pay for his pocket. The more beautiful the shopping guide, the worse the business is, and the reason is that the shopping guide is too cold, and the effect is not very good after changing the affinity shopping guide. The more the beauty in the shop, the worse the business.

After careful observation, he found that the lady who accompanied the men to buy clothes was found to be a dangerous area once they found that there were beautiful women in the shop. Now that they are dangerous areas, the sooner they leave, the better.

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< p > it is said that three women, one play, and one woman team are relatively hard to manage.

As the saying goes, men and women do not work hard together, can fully coordinate the work atmosphere of the store.

Guo Min thinks men's shopping guide is "more professional" than "beautiful". Men's shopping guide men have more advantages than women.

It is said that the market of women's heart needle is as changeable as that of a woman's heart, but a brand can always sail in the sea of market if it grasped the heart of a woman.

If the conditions permit, recruit 1~2 appearance guide male shopping guide, one "eye enhancement"; two is to bear the burden of fitting model, to do a good job for women shopping services.

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