AOKANG And Ali Sign O2O Strategic Cooperation Agreement To Increase Transaction Payment Channel

AOKANG international March 12th evening announcement, the company and Alibaba With the signing of the O2O framework agreement, the two sides will give full play to their respective advantages and jointly develop the market, so as to achieve their future market expansion strategy and create greater commercial value.

According to the agreement, Alibaba is AOKANG Its subordinate organizations provide O2O services for enterprises, including, but not limited to, the opening of Tmall, Taobao, micro Amoy shops, data sampling and analysis, training support, online and offline membership system, online and offline (Alipay) mobile payment and technical support of related products.

The O2O cooperation framework agreement is valid for one year and can be renewed after the expiration of the agreement. The company said that the above agreements had no significant impact on the company's financial performance and operating results this year.

Go to all convenience stores and Yintai shopping Already can pay with mobile phone, now AOKANG also joined in the tide of mobile payment. Yesterday morning, the AOKANG shoe Limited by Share Ltd of Zhejiang signed a contract with Alibaba. The two sides cooperate in the field of O2O: from March 20th onwards, AOKANG brand AOKANG, Kanglong, red Firebird, beautiful beauty and Wanli Wade will be launched in more than 5000 stores all over the country, and the payment function of mobile phone Alipay wallet will be opened one after another.

　　 Alipay O2O business Wang Lijuan, general manager, said yesterday that AOKANG was the first shoe making enterprise in the country to realize online payment business nationwide. Thanks to this great good news, AOKANG International (603001) strong trading yesterday. Last year, "double eleven" and in January this year, Yintai department stores and all convenience stores have launched Alipay payment business.

Yesterday, "AOKANG and Alibaba strategic cooperation signing ceremony" scene, Zhejiang AOKANG shoe industry Limited by Share Ltd President Wang Zhenquan personally experience online payment service in the shop. Wang Zhenquan opened the Alipay wallet APP on his cell phone. After entering the main page, click the "face to face" interface on the upper right corner to make payment. Choose "bar code payment" and show your cell phone to allow the cashier to scan with a bar code gun, and pay 999 yuan. It took less than 30 seconds before and after. In addition, customers can choose to pay for the two-dimensional code. The cashier can make the corresponding two-dimensional code on the cashier screen in a few seconds after the customer has bought a good leather shoe. The customer opens the Alipay wallet and completes the two-dimensional code recognition through the "sweep" of the upper left corner, so that the amount of transactions displayed on the page can be paid. This fast mobile payment method is becoming a powerful tool for traditional business layout O2O.

　　 Wang Zhen Quan Told reporters that, compared to consumers' consumption of UnionPay card, if payment is made by Alipay, the discount points paid to Alibaba will be much lower than those paid to the UnionPay, and for consumers, they can enjoy various benefits such as integral rebates offered by Alibaba. It has been revealed that during the month from March 20th to April 19th, shopping in AOKANG's more than 5000 stores was paid with Alipay, enjoying a special benefit from AOKANG to 20 percent off and Alipay to pay 40 yuan for consumers. For example, when consumers choose a pair of AOKANG shoes with a price of 500 yuan, they only need to pay 360 yuan.

According to the O2O cooperation framework agreement, the strategic cooperation between AOKANG group and Alipay includes mobile payment, membership management, online marketing, data analysis and so on. According to sources, last year, AOKANG electricity supplier sold more than 400 million yuan, a substantial increase over the 245 million yuan in 2012. "It is estimated that the target of AOKANG business is more than 800 million yuan this year."

Wang Lijuan, general manager of Alipay O2O business department, said that for AOKANG and other traditional retail enterprises, the value of mobile payment is not just increasing the payment channel of a transaction. At the same time, it is promoting the shopping experience of users' physical stores and providing more powerful support for businesses to promote O2O marketing strategy.