Retailers O2O Pformation Difficult New World Department Store And Other Businesses Stop Two-Dimensional Code Payment

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< p > < strong > stop and wait, < /strong > < /p >.

"P" not long ago, "a href=" http://www.91se91.com/ "New World Department Store < /a" and Tencent joined hands with the Tencent to announce the launch of O2O cooperation, and "micro payment card" to attract customers to pay for mobile phones. "Micro payment card" combines membership cards, integral cards and prepaid cards together, and restores them through the fortune pay platform and stores in some stores under the new world department store.

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"P >" now that the central bank policy is coming out, we must abide by the rules, and we will not push the "micro payment card" temporarily, that is, we will not recruit new members. We will give corresponding treatment to registered old members. For example, we will discuss with Tencent whether we need to refund the old members who are in need.

As for how to develop in the future, we need to look at the policy and decisions of our headquarters. "

Liu Xiaojie, head of the new world group, told the first Financial Daily reporter.

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< p > more decisive than the new world department store is the red flag supermarket chain. The company insiders revealed that at the beginning of this year, the red flag supermarket chain just worked with Alipay to make full payment of the bar code for its 1480 stores, and the red flag supermarket chain immediately stopped the bar code payment of all 1480 stores when the central bank's new deal came out.

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< p > in addition, the first eight hundred companion Sales Department of the Shanghai regional sales department also once opened bar code payment. Yesterday, it said that it basically did not use the scan code payment.

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"P" is more expensive than the new world department store and the red flag supermarket. It was Yintai business that launched a few months ago. Shen Guojun, founder of Yintai, and Ma Yun visited Hangzhou's Wulin store in Yintai department, announced the cooperation between the two sides in mobile payment, and talked about the prospect of O2O cooperation. Ma even happily demonstrated the process of using Alipay in physical store shopping, which led to overcrowding in the shop.

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< p > however, Yintai business has to enter the waiting period now. Its internal staff told reporters that no notice has been received from the higher authorities about how to handle the payment of mobile phones. Therefore, all of them will remain intact for the time being. If the two-dimensional code payment is not determined, then the mobile phone sonic payment may be implemented more frequently in the future, but the utilization rate of the acoustic payment mode is lower than that of the scan mode.

In addition, the Tianhong mall also said it would wait and see, but still hoped that customers could pay attention to the rainbow mall through WeChat service number.

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< p > < strong > retail trade O2O influence geometry? < /strong > /p >

What is the impact of P stop? Let's first look at the results of O2O cooperation.

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< p > since Tianhong shopping mall was connected to WeChat in September last year, the total number of members has reached nearly 400 thousand. The number of pactions on WeChat has been over 1000 stores. Nearly 70 people's customer service teams are handling virtual customers' "small sky" image, handling more than 8000 customers' consultation and questions in the background.

Since last November 15th, after the strategic cooperation between Yintai business and Alipay wallet, Yintai business has accepted Alipay wallet payment in all stores.

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< p > however, more a href= "http://www.91se91.com/" > retail industry < /a > is still just the initial stage of trial water. The first eight hundred companion and new world department store said that it was originally trying to open a new model, which was not extensive. For example, the first eight hundred companion usually used the sweep code payment during the peak sales period, while the new world department store opened only a few stores to use "micro music pay card".

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< p > "O2O payment cooperation similar to Yintai business and Tianhong shopping mall has entered a certain scale of entity business. It may stop the payment of a href=" http://www.91se91.com/ "and" two-dimensional code "/a" payment, but it will have little effect on the water industry like the new world.

But overall, the current two-dimensional code payment in the entire retail industry accounted for a small proportion, and some of the previous WeChat models and so on are all in the pilot stage, so it will not cause too much substantive impact.

However, it may have an impact on retailers who want to further deepen financial cooperation. "

Wang Hongtao, head of China Chain Store Association.

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< p > reporter learned in the interview that Yintai business is cooperating with Alipay wallet to promote the virtual membership card, "Yintai Bao", to create the first virtual retail card in China's retail industry to open up cards, store value and pay the whole link. In the future, Yin Taibao will expand more value-added functions and consumption channels.

By March 11th, Yintai business has issued 400 thousand virtual membership cards through Alipay wallet.

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< p > there are close members who point out that similar to Yintai business, they can launch their own stored value cards through cooperation with online businesses and even have more financial or prepaid services in the future. There will be a lot of concerns under the new deal. Although the new deal is mainly for Alipay and WeChat, the consumer related stored value cards directly related to the entities will also be directly affected, which is the reason why Yintai business suddenly closed its lips to "Yintai Bao".

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