Eight Points Of Clothing Promotion To Attract Sales People.

< p > promotion is a necessary means to operate a target= "_blank" href= "http://www.91se91.com/" > clothing /a > shop a target= "_blank" href= "target=" > dress > business. It can increase profits by lowering prices.

Today, the clothing brand Xiaobian talks about how to bring profits to clothing stores through promotional means.

< /p >

< p > < strong > 1, direct activities should be based on the maximization of the interests of customers. /strong > < /p >

< p > if the promotion itself is the price of shopping, there is no other gimmick, so we must refine the activity to the best interests created by customers and serve as the theme of publicity.

If the way of cash return is used, it will be more attractive if the "maximum return XX Yuan" is used as a publicity point, but if we turn the cash dividend into a consumer interest point, the "maximum savings of XX Yuan" will be more appealing to consumers.

< /p >

< p > < strong > 2, caution with "violence" theme < /strong > /p >

< p > straightforward is not violence. Some enterprises like to use the word "bottom up", "Craziness" and "1 fold up" in the theme of promotion activities. However, it is important to note that these promotional themes can not only promote consumers' sales, but also consider the sales profits during the activity period and the ordinary sales and brand image after the event.

Too much "violence" promotion theme may affect consumers' trust in the brand. Most consumers want to be able to get substantial benefits from business promotion, and do not want to be labeled as "cheap and grab the goods". Therefore, we must analyze their brand and product positioning comprehensively, and avoid "blind" packaging.

< /p >

< p > < strong > 3, emotional theme is easy to impress customers < /strong > /p >

< p > emotional marketing is recognized by consumers because it can satisfy consumers' specific needs of products, and buy their hopes, but at the same time, it can also impress consumers' emotional appeal in certain aspects, form resonance and establish lasting relationship, and then become consumption habits or brand loyalty.

In fact, it means that the theme should have a certain culture, for example, some enterprises like to use the "dream plan" in promoting the theme.

< /p >

< p > strong > 4, the theme of interaction and convening tone can attract customers less than /strong > /p.

< p > "look for..."

Words like "Carnival" and "together" are often used in promotional topics to attract customers' interest in participation.

< /p >

< p > strong > 5, reverse thinking, avoid "get together" < /strong > /p >

"P" promotion theme "crash" is common. Once the activity itself does not have many bright spots, it is easy to be forgotten by the customers, or even mistaken the "Dong Jia". During the Mid Autumn Festival and national day, most of the sales promotion themes focus on "national day and mid autumn Festival", which is a serious phenomenon. Although they want to celebrate holidays and celebrate the wind, they are also easily drowned because of their lack of characteristics.

Therefore, we should reverse thinking and formulate a theme that is different from the mainstream.

< /p >

< p > < strong > 6, not only "title party" < /strong > /p >

< p > > a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > promotional activities can not just hope to win the title, especially can not fabricate some unnamed promotion themes, try to flicker customers through the sales promotion headlines.

The success or failure of an activity is a systematic process control and involves all aspects. The title is just a "bait".

< /p >

< p > < strong > 7, prepare new products < /strong > < /p > ahead of time.

< p > before the golden week comes, merchants should prepare new products ahead of time to ensure adequate supply of goods.

From the perspective of taking advantage of the situation, we can strengthen the position of clothing store brand in the minds of consumers.

For clothing stores with limited marketing budgets, good publicity can be achieved with limited advertising and proper launch of new products.

< /p >

< p > < strong > 8, mining new sales promotion mode < /strong > < /p >

< p > it is worth noting that the promotion of clothing stores should not be unduly dependent on simple price cuts.

In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of clothing store and affect subsequent sales.

The alternative strategy is to consider increasing the added value of products and adding some services, which can increase short-term sales and do not cause too much negative impact on consumers.

< /p >

< p > developing new uses and finding and guiding new consumption habits is a powerful way to excavate sales volume < a href= "http://www.91se91.com/news/index_s.asp" > clothing store < /a >.

Some ingenious ways of consumption, such as buying clothes, sending dry cleaning, and so on, can often produce unexpected results. These are the innovative models of clothing store marketing.

< /p >