Entertainment Commentary: Regulatory Authorities Should Also Be Responsible For The Problem Of Celebrity Endorsement Products.

　　 Celebrity endorsement Although advertisements are comfortable and eye catching, if there are problems in endorsement products, it is not just manufacturers that are in trouble. The newly revised "consumer law" has been formally implemented on the 15 day. It has clearly stated that celebrity endorsements, including false propaganda, will be jointly and severally liable to businesses. Many star agents have revealed in the interview that in order to avoid risks, most celebrities have not accepted the endorsement of food and medicine, and they do not use endorsement products at all.

After careful consideration, we can see that stars do not have money for money, and the reason why they dare not speak for themselves is that they have no confidence in our food and medicine products. Even those products of Ge You, the provincial best department, may be a pit. Yes! Can you be afraid? Before anyone could think of the accident, the addition of tripolyamine was actually the best brand in the country and even the exempt brand. The toxic side effects were also the products of the national quasi drug products.

New " Elimination method "The purpose of the introduction is to ensure better protection. Consumer Rights and security. When its effectiveness is not yet fully apparent, we first get the result of the complete withdrawal of a star, which is a little reasonable and unexpected. The star retreat is not retreating, the product is still the product, the quality is still the quality, this is another point of view, the problem of food and drug safety is not rooted in the stars. Under such a premise, if the punishment after the event is only focused on celebrity endorsement, I am afraid it will not completely guarantee the safety of food and drug, nor can it completely eliminate public suspicion and fear.

As for the products, the stars should be jointly and severally liable. As consumers, I agree with them. But the problem is that the problem food and the problem medicine break through a series of customs, flaunt the listing, the star is the most helpful person, but can never be the main responsibility person. When we look closely at celebrity endorsements, we must not neglect or even forget the public power departments that are responsible for supervision, because the relative protection of food and drug safety is a sacred duty for the stars who earn money only. If a brand product is fully licensed, from production, sales to inspection, testing, and so on, stars will not have a strong eye. How can we tell whether it is safe and reliable?

Sincerely believe that the star endorsement of food and drugs, we can scold them irresponsible and forget the benefits, but if the public authority under the supervision of "qualified food (Medicine)" has a problem, even if the endorsement star is wrong, can it be greater than the power to give up supervision responsibilities?