77.7% Of Respondents Expressed Optimism About The Development Of Domestic Products In The Next Ten Years.

< p > what more efforts should be made to make more domestic brands become an international brand? Recently, the Social Survey Center conducted a survey of 5988 people through public opinion China net and Sohu news client. In the next 10 years, 77.7% think that there will be more and more international brands in domestic brands.

81.8% of people hope that Chinese products will enhance their brand awareness and pay attention to quality and service.

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People with < p > strong > 46.2% had a better impression of domestic brands in daily necessities, < /strong > /p >

< p > comparing the masks of several brands at home and abroad, Beijing citizen Xu Dongdong finally chose the 3M mask.

"Almost all the people around us are 3M. They are of good quality and have a long history. They are quite reliable. The mask of domestic brands is hard to distinguish now and truly. I always feel uneasy."

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< p > the daily necessities of Sun Ping, a citizen of Yinchuan, Ningxia, are mostly domestic brands.

He feels that GREE's air conditioners, Haier's washing machines, and the beautiful rice cookers are all very good. In the evening, walking the dogs and wearing old Beijing's cloth shoes are also very comfortable.

For some young people who like foreign brands, he thinks there are many things to think about. "It's a piece of clothing. Why can't we design it better? It's milk powder. Why can't we make it safer?" < /p >

< p > survey shows that when buying masks and air purifiers, 30.5% of people feel that people around them tend to choose "foreign brands", 27.3% of them think they are "domestic brands", 27.5% of them choose "two people have", and 14.7% of them say "not to mention".

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< p > in the field of daily necessities such as clothing, household appliances, 46.2% of people had a better impression of domestic brands, 40.1% felt generally, 12.3% thought it was poor, and 1.4% said it was hard to say.

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Ye Minghai, director of the Department of Business Administration of Tongji University, said in an interview with the China Youth Daily reporter that in recent years, the quality of domestic brands has improved a lot, and has done a lot of work in brand marketing, etc. in general, P has been growing.

This is inseparable from the international situation. After the financial crisis in 2008, some of the former foreign trade enterprises that worked as foundry enterprises shifted their focus from abroad to China and invested more energy in the domestic market.

At the same time, the change of people's consumption concept has brought a lot of room for development of domestic brands. People used to worship foreigners, but now many people know that they are the best for themselves.

The direction of the government and public opinion is also boosting domestic brands, and people generally have confidence in the fact that Chinese people can make better products.

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People with < p > strong > 58.6% believe that the atmosphere of consumer domestic brands should be formed in the society < /strong > /p >

< p > Guo Zijian, a third year student at Zhejiang Sci-Tech University, has an American star Trent telescope.

He found that the telescope lost a screw and went to the hardware store to buy a homemade screw.

More than a year later, he found that the original screws were brand new, but the latter one already had rust stains.

He believes that some domestic products can only meet the basic functional needs of consumers, while the big international brands will strive for excellence in quality.

In the follow-up services, many domestic brands are also not doing well.

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< p > Why do people buy International cards? 80.9% of the respondents preferred "quality", 52.3% thought it was "identity symbol" and 37.2% chose "after-sales service".

Followed by: around people's evaluation (33.7%), cost performance (23.6%), personalized service (20.7%), the formation of consumption habits (20.6%), price (6.5%).

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What are the problems of < p > a href= "http://www.91se91.com/news/index_c.asp" > domestic brands < /a > the poll finds that the first is "poor quality" (69.6%), followed by "backward design" (59%), and third is "lack of technology" (56.7%).

Other reasons include: serious homogenization (34.3%), no marketing (32.8%), lack of fashion (30.5%), lack of funds (8.1%), and lack of opportunities (7.9%).

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< p > Li Xianguo, Professor of Business School of Renmin University of China, believes that the real international brand has basically experienced cultural accumulation for decades or even hundreds of years before it has the status of today.

Since China's reform and opening up, some famous brands have been produced in domestic brands, but in the high-end products market, the quality and image have yet to be improved.

There are two main deficiencies in his analysis: first, there is not enough innovation. Many international brands even consider the new needs of customers every year or even every quarter. The style and theme of the new products come down in one continuous line. The two is brain drain. Behind the good design and good quality is the support of the talent team. Many domestic brands do not do well in personnel training and corporate culture, and there is a problem of talent breaking.

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< p > "in general, some a href=" http://www.91se91.com/news/index_c.asp "in Europe and the United States are known as" international famous brand < /a >, and there is little awareness of designing and subdividing the market specifically for Chinese consumers. "

Li Xianguo said that the consumption level of the Chinese people has been greatly improved, and there is demand and strength in the consumption of big brands, but the design in Europe and America is not necessarily suitable for Chinese consumers.

Domestic brands should seize this opportunity and design their own products according to the needs of consumers.

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< p > survey shows that 75.6% of people are confident of their ability to increase their spending power.

58.6% of the people believe that domestic brands are more suitable for Chinese people than European and American brands.

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People with < p > strong > 81.8% hope that Chinese products will focus on < a href= > http://www.91se91.com/news/index_c.asp > Quality > /a > and service < /strong > /p >

Li Keqiang, premier of the State Council, said at the March 13th Chinese and foreign press conference that China's economy should be upgraded and its export products should be upgraded. We can't always sell shoes, socks, clothes and caps and toys. Of course, this is also necessary, but China's equipment going abroad can be tested by competition in the world market, upgrading and upgrading.

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What are the most important areas in the public mind of China's top domestic brands? The top three are cars (74%), home appliances (73.6%) and mobile phones (65.7%).

The following are: costumes (64.8%), computers (62.7%), daily chemicals (49.3%), bags (35.7%), shoes and hats (34%), photographic equipment (27.1%), jewellery (25.7%), home textiles (25.3%), clocks (18.1%), sports equipment (17%), etc.

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< p > Ye Minghai pointed out that if the domestic brand wants to become an international brand, first of all, it needs an international perspective.

Second, we should be good at grasping opportunities, such as back power sneakers, because they are related to the leading characters in the movie "Harry Potter" before they become internationally famous brands.

Enterprises should be prepared first and seize the opportunity when the consumption trend changes.

Third, we should learn from the experience of brand development abroad.

He believes that in ten years and twenty years, Chinese brands will also be popular in the world.

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< p > survey shows that 77.7% of people believe that more and more international brands will emerge in the next 10 years.

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< p > Li Xianguo believes that the growth of domestic brands as an international brand requires the government's correct guidance in addition to strengthening itself.

First, the construction of the rule of law. In legislation and law enforcement, we should pay attention to the protection of intellectual property rights, let the fake and shoddy products have no living space, and people dare to innovate. Two, we advocate that politicians should take the lead in promoting and consuming domestic brands, and increase the opportunity for domestic brands to expose themselves in the media.

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In the < p > survey, 81.8% of the respondents hoped that Chinese brands would enhance their brand awareness and focus on quality and service; 72.5% of them suggested that domestic brands should attach importance to core technology development and eradicate Shanzhai; 64.4% expected domestic goods to focus on Chinese creations; 55.2% supported the government to take the lead in purchasing and using domestic brands; 52.1% wanted public figures to take the lead in the use of domestic brands; 43.2% wanted Chinese goods to enhance patent awareness and protection; 42.6% of them suggested that domestic brands should be innovative in style and value oriented.

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