Is A Friend's Point In Favor Of False Prosperity Of Marketing Means Really Effective?

< p > Mr. Wang usually pays attention to some WeChat activities. Two or three months later this year, he has won two pot by WeChat. Reporters also played the "Zan Zan", and forwarded a message in the circle of friends, which soon filled up 30 "compliments" and got a KTV singing ticket free of charge. This can not help but let people think of another different activities - micro-blog forwarding @ friends, you can win prizes. < /p >
< p > for this, Hangzhou cool point new media company CEO Qi Xiaolei said: "although similar activities are simple and easy to operate, and can be promoted in the circle of friends, many people are rushing to the gifts, and how much impression and deep impression do they have on the brand?" however, some businesses are still happy to know the moisture in it. < /p >
< p > < strong > > "praise" fire to sell "Zan"? < /strong > < /p >
< p > set "Zan" to send kitchenware, tickets, tickets. Nowadays, in the circle of friends, the activity of "Zan" presents gifts is very popular. These tempting messages are widely transmitted by friends of a href= "http://www.91se91.com/news/index_c.asp" > friends circle < /a >, and many people have called WeChat friends to help "praise". < /p >
< p > "marketing in the circle of friends is actually a supplement to micro-blog's platform marketing after maturity." According to the insiders, marketing is done in the circle of friends. Users are spontaneously carrying out, and the information is spreading rapidly. Its advantage is still using acquaintances to form scale by word of mouth. < /p >
< p > there is a market if there is demand. In the face of the popularity of "Zan Zan", "sell praise" came into being. On the Taobao, input the word "Zan" two words, search thousands of pieces of treasure, the price is in each 0.3 yuan -1 yuan. Some businesses have sold the "WeChat brush praise, the lowest net" advertisement, and sold 45893 pieces in 30 days. < /p >
< p > "we are all real people, and we guarantee that we will pay the bill within two hours, and we will buy more and give extra." A Taobao seller said. In the relevant evaluation, the reporter found that almost all buyers are to participate in the "Zambia gift" activities. < /p >
< p > < strong > is just making a cry, < a href= "http://www.91se91.com/news/index_c.asp" > User conversion rate < /a > low < /strong > /p >
"P", is the marketing of "Zan" to be effective? Some businessmen say that he actually put the advertising fees on WeChat gifts. Although he knows that there are specialized activities in the field of winning prizes, the dissemination of information has been exposed, creating a lively atmosphere outside, so as to attract new users, so he is willing to pay. < /p >
< p > Qi Xiaolei said, "we have done this kind of activity before, but we found that the final user transformation (the probability of changing users to activities) is very poor, and the people who set up" Zan "are gifts. If you really want to do it, you should filter the crowd. According to the purpose of the activity, you should ask the participants to make targeted actions, such as the original few sentences that match with the product. When these emotional words converge together, the influence will come out. < /p >
< p > but there are new problems that require users to forward WeChat in their friends' circle, publish original content, and ask for "praise", which can not guarantee that everyone has such patience. < /p >
< p > < strong > > false prosperity > < a href= > http://www.91se91.com/news/index_c.asp > New Media < /a > marketing latent rules. < /strong > /p >
< p > Hangzhou cattle Network CEO Xue Tengjiao said, the background of WeChat public number can only see the forwarding quantity, and can not see the specific forwarding users, so forwarding activities can not effectively measure the marketing effect, and "point praise" is different, we can clearly see who is participating. This is also a reason why businesses are keen on this activity. But "Zan Zan" is actually very bad friends, Xue Tengjiao therefore pulled a few friends. < /p >
< p > from the forum to the micro-blog zombie powder, and now to WeChat "point praise", the pursuit of "false prosperity" has become a hidden rule of new media marketing. Some Internet Co have experienced the stage of hiring "water army" to enrich their Facebook in the early stage of their business. Now some self media alliances are doing marketing cases for enterprises with the concept of "water army". < /p >
< p > under such a default interest relationship, will there be any dishonest businessmen destroying the rules of the game? Xue Tengjiao said, there are businessmen who engage in WeChat's "Zan" activities, which express the award of the first three cars per person, but in the end they are actually a gimmick, and he has not fulfilled the prize at all. Users can not see the specific digital information. This information asymmetry can easily lead users to be deceived. < /p >