Gieves&Hawkes Golden Fleece Series Will Be Unveiled At Chic2014

Mr. Li Siming (Charles Lassman), general manager of Gieves& Hawkes, will give a special speech at the Chic2014 forum to introduce the logo of Saville street Gieves & Hawkes how to integrate the golden wool logo into the clothing market of the big China market and the reasons behind it.

"In the past five years, China has been luxurious. Top men's wear Consumers have become very sophisticated. On the one hand, we must continue to promote our heritage and history, excellent design and excellent cutting techniques, and more importantly, we must emphasize the high standard fabrics we use. The golden wool logo means the finest and finest Australian Merino wool, which is why we use it in this greater china series. Mr. Li Siming said.

The Golden Fleece logo was issued by Australian Wool Innovation Limited (AWI) in 2011 (AWI is the superior organization of The Woolmark Company), which sets international standards for fine cutting. Gieves & Hawkes also adopted this standard, which is proud of its strict standards for materials and workmanship in the past 200 years.

10 years after Gieves & Hawkes opened its first store in Shanghai, mainland China, the company has more than 100 stores in China and plans to expand more stores in the near future to adapt to China's increasingly expanding and increasingly fastidious luxury market.

Ray Clacher, general manager of Gieves & Hawkes, believes that cooperation with the golden wool logo is a natural match. "Our company has a long history of handcraft, with only the finest fibers in the world. Chinese consumers demand genuine goods, golden wool logo is the guarantee of quality and technology.

A cloth or fiber must meet strict standards to qualify. Golden wool logo 。 First of all, it must be a new Australian Merino wool with a diameter of not more than 19.5 microns (less than 43% of the diameter of human hair). It must be knitted by 14 Golden Fleece marks of the British and European recognized textile mills or yarn factories, some of which are run and owned by the same family for centuries.

　　 International Wool Bureau (The Woolmark Company) chief battle and strategic marketing officer Rob Langtry said: "China's luxury clothing market has been opened rapidly, consumers need the market to provide truly high-quality products. The golden wool logo embodies 100% natural beauty wool and the unparalleled textile craft that has been tested by the century. Gieves & Hawkes is a new partner that we attach great importance to. Their tradition, unique design and workmanship, and excellent customer service on Saville Street make them attractive partners for Chinese consumers who are satisfied with taste and quality innovation. With the development of the golden wool logo project, we hope that Gieves & Hawkes can set up a unique and valuable "golden standard" for consumer experience.

Inspired by Gieves & Hawkes, some other top luxury brands and retailers have been negotiating with us, hoping to use the golden wool logo in their products in China.

The stand of The Woolmark Company on Chic2014 is E1A13.. Our booth will be managed by our staff in the office of the international wool Bureau (The Woolmark Company) in Shanghai, Beijing, Hongkong, London and Sydney.