Analysis Of The Duties And Responsibilities Of Store Manager

The work ability and leadership ability of the store manager directly affect the performance of the whole store. In order to catch the manager's management, whether it is a garment manufacturer or a manager, Sales clothing In the shopping malls, the knowledge of the store manager is very clear - the manager is the manager of a shop.

There are many Shopowner This is how you know your role: a shop is like a family, and the shop keeper is the parent of this family. Parents should worry about all the problems, personnel, goods, hygiene and display. Every aspect should be taken care of, and any small details can not be considered, which may bring adverse effects to the work.

More companies want the manager to be an excellent director. Storefront is a stage of performance. The hardware facilities in the shop are scenery and props, and the products that are changing all the year round constitute the material of the story. The store manager should organize these materials into attractive stories and tell them to every patronage. Whether the story is good or not, the guests do not like to listen to it. All of them are driven by the organization, planning and arrangement of the store manager.

Either way, it shows a view that the store manager is the leader of a shop, the link of the transmission of corporate culture information, the executor and the specific operator of the company's sales policy, the spokesman of enterprise products, and the core of the store.

So the store manager needs to stand. operator From the standpoint, we should comprehensively and scientifically analyze the operation of the store and fully implement the company's management policy. Execute the brand strategy of the company and give full play to the functions of the store manager.

　　 Responsibilities of store manager:

1. understand the brand's business policy and implement sales strategy according to the brand's characteristics and style.

2. comply with the company's regulations and carry out instructions from superiors to complete the tasks assigned by the company.

3. is responsible for managing the daily work of the counters, supervising and evaluating the work performance of the shopping guide, timely reflecting the staff dynamics, and conducting training for the shopping guide.

4. responsible for inventory, account book production and merchandise handover.

5. responsible for goods in the store and merchandise display.

6. assists the supervisor in handling and improving the operation of the counter.

7. assist the supervisor in communication and coordination with the department store.

8. regularly provide public relations promotion activities around the brand in the store as required.

9. understand the sales situation of the surrounding brands, register and provide daily data on the store's traffic volume.

10., arouse the enthusiasm of shopping guide and adjust the shopping atmosphere.

　　 The key points of the store manager are:

As a store manager, she can not be positioned as a salesperson or a foreman. Her mentality is how the boss can cultivate this mindset, which is closely related to the culture and system of the company. This is the art of management and the death of a bosom friend. As a responsible manager, we should pay attention to the details of every day's work. Store operation is usually divided into three periods.

　　 Before business:

1. turn on electrical appliances and lighting equipment.

2. lead the shop assistants to clean the storefront.

3. holding morning meetings:

(1) company policy and announcement and communication of business activities on that day.

2. An analysis of the business situation of the day before yesterday and a review of its performance.

Third, train new employees and exchange skills for successful sales.

Fourth, arouse enthusiasm and encourage morale.

4. points of goods, stores to count the reserve fund.

5. check the business report of the day before yesterday and send it to the company.

　　 In business:

1. check the appearance of the salesperson, clean up the work clothes, and wear the work cards.

2. store managers need to supervise the cash register and grasp the sales situation.

3. control the sales of electrical appliances and loudspeaker equipment (exclusive stores).

4. prepare packing paper and packing bags for ready use.

5. maintain the cleanliness of the store, storeroom and fitting room.

6. even if you replace window displays, model displays and merchandise displays.

7. pay attention to suspicious persons to prevent the loss of goods and accidents.

8. help customers solve problems in the process of consumption in time.

9. collect market information and do sales analysis.

10. collate company documents and notices, do a good job in preparation and end of sales promotion activities.

　　 After operation:

1. check the accounts and fill in the business statements.

2. check and keep the business amount properly. Keep a reserve fund.

3. check whether the electrical equipment is closed. Eliminate fire hazards.

4. shop to check whether the doors and windows are closed. Are there any other staff in the store?

　　 Personnel matters:

1. have the right to participate in the recruitment and recruitment of business personnel.

2. has the right to reward and punish employees.

3. have the right to dismiss employees who do not meet the company's requirements or perform badly.

4. have the right to make suggestions for transfer, promotion, demotion and dismissal according to employee performance.

5. have the right to check and assess the daily performance of employees.

6. has the right to judge the sudden events in the store.

　　 Item:

1. have the right to make suggestions and suggestions for the rationing of the company.

2. have the right to reject goods with quality problems.

3. having the right to decide the allocation of goods in the store.