How To Improve The Performance Of Shoe Companies Through Stock Disposal?

< p > < strong > promotion: < /strong > < /p >

< p > < a href= > http://www.91se91.com/news/index_c.asp > promotion > /a > is a kind of inventory handling method which makes the industry love and hate. It usually damages the image of the brand.

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< p > but promotion is also necessary. It is the fastest way to deal with inventory. It is to deal with it before it becomes a real stock.

Li Xinglin pointed out that an ideal state is to be able to find out in the beginning of the season which goods are sold in the first place, which are the most popular ones, which are flat sales (general funds), and what are the unsalable ones, and then sell the unsalable funds as early as possible through promotion and display.

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< p > < strong > discount shop: < /strong > < /p >

< p > special store is also a popular way of handling inventory at home. In men's clothing, the seven wolves are the first to use this way.

In 2001, seven wolves made a sale before the decoration of Shishi Zhenxing Road, setting a record of 150 thousand yuan a day. Then, seven wolves began to encourage their employees to set up special shops, also known as discount stores.

Soon, the men's clothing brands such as the likes of Fort don, deer and so on began to follow suit.

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< p > after several years, < a href= "http://www.91se91.com/news/index_c.asp" > discount shop < /a > has been continuously innovating in the industry.

This time, the tiger life campaign outsourced its inventory to independent companies, and the establishment of an inventory marketing center was also a pioneering work in the industry.

According to the industry, the stock market is selling the inventory to the inventory marketing center at a very low discount. The inventory marketing center also sells the stock to the market by opening discount stores, etc., but the inventory marketing center must be sold in the designated area of the tiger life movement.

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< p > discounts open area is the key to success or failure. Once there is no operation, it will easily affect the sales of positive price products and damage the brand, so discount stores will only appear in the three or four tier cities or communities, industrial areas and other people are relatively concentrated but not the main commercial street.

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< p > < strong > sale site: < /strong > < /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > sale site > /a > most appear in Shang Chao. In previous years, men's wear brands usually sell only in shopping malls.

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< p > to this, Li Xinglin said, when an agent has more terminal channels in the store, the better he can do the store sale.

Because in addition to the fixed holidays, the activities of each shopping mall are different. When one of the shopping malls has activities, the stock of several shopping malls can be concentrated together to rent a large field to make a special store. At this time, agents can have a strong bargaining power on shopping malls.

In this regard, the tiger has inherent advantages, because they are a number of agents, most of their agents have several stores. Besides, there are many terminal stores in the tiger market.

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Another venue for "P" special store is in a large supermarket.

In men's clothing, this is a relatively new practice. In the first two years, the seven wolves began to dabble.

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< p > the most special sale place is the year-end special store of LL.

According to Zhang Yufeng, at the end of a few days, it can basically handle all headquarters inventory in a year, and more than 1 million of the cash flow can be returned every day.

However, there is a requirement for such a practice. "This requires the difference between the style of the previous two years and the style of the year, and the large size of the products will not affect the current sales.

Like our products before 2008, the fabrics, styles and colors are very different from those of 2008. "

The success of Li Lang has attracted many enterprises to follow suit, but eventually consumers have remembered the first one to do so, because other brands themselves are not well-known enough, but they are only "making friends in the East".

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