Hao Ni: Fur Leather Will Occupy The 60% Market Share In The Future.

"At present, the design style of domestic fur clothing is quite popular, but with the development of the market, fur will occupy the 60% share of the market in the future." This is the presentation of the China International Leather Fashion day "special leather shoes and leather fur clothing designer special seminar" sponsored by China Leather Association in March 26th by the founder, group chairman and chief designer of Hongkong Royal violet.

Hao Ni analysis, Royal Purple orchid One of the fashion trends is natural elements. Designer The necessary ability, in short, is to allow people to accept the designer's design. Naturally, it is undoubtedly the most acceptable and the most moving design concept of the people. The two is the studio style. He said that the design of the old Shanghai era, including the archaize, natural, and environmentally-friendly materials, should be integrated and studied.

For designers to design a garment in any way, Hao Ni believes that the most important thing is to be at the forefront of popular fashion before becoming a famous designer. This requires designers to keep learning.

He said he studied in the United States, France, Italy and other countries, and communicated with the foreign Fur Design Association every half a month to learn the eastern and Western cultures, and then integrated the culture into the design concept. Hao Ni's first men's dress in China is very strong in Chinese style. Tang Costume It is also the first fur clothing in the world.

The design should also pay attention to collocation. For example, white and black do not need too many materials to design a garment. It is very simple with black and white or black and white. But designers may not be able to design good works. This requires designers to operate, including accessories, raw materials and other ingredients are also very important. The difference between fur and leather is that the fur needs to be higher, so we should consider how to match it, so that consumers can accept it in fashion.

Generally speaking, designers should develop R & D design one or two years ahead of time to reach the leading level. Hao Ni said that the fashion design of fur clothing was developing slowly in China, and this year's fashionable style has already been eliminated. Now he has started developing the fashion design in 2016 and 2017.

At present, 60% fur clothing styles in the domestic market are more popular, and consumers can buy and consume. But with the improvement of the national development level, it is more fashionable to wear fur instead of keeping warm. This requires designers to design more fashionable fur clothing. According to Hao Ni, according to the analysis of the sales situation of Royal violet in Hongkong last year, 60% of the market share comes from fashion products.

Designers should not only design, but also know how to do brand and fashion trends. Hao Ni also wants to be good with the industry designers, no matter what others say, but they must be bold and innovative.