The Myth Of Luxury Preservation Has Been Mercilessly Broken.

During the Spring Festival consumption season, there are many Luxury goods The brand is rising again. However, in the second hand luxury market, the resale price of these new products is only three to half off of the original price, which breaks the myth of value preservation and value added to a certain extent.

The MontBlanc machinery men's watch at the market price of 32 thousand and 500 yuan is priced at only 16250 yuan when it comes to the Po Rui Tong Dian. Mr. Wang, who has been engaged in luxury goods distribution in China for many years, said that the luxury goods market in Beijing had a large number of watches and high priced limited luggage bags. In Shanghai, people prefer to buy the latest and basic products. But in Beijing or Shanghai, even the brand new high-end brand package is priced at only three to half off of the original price in the secondary market. 　

Yu Hai, general manager of Beijing international luxury club, said that in fact, only individual luxury products of individual luxury brands have certain value preservation and value-added characteristics. Even "hard luxury" such as watches and jewellery is limited to very rare jewelry, jade or commemorative styles, such as the extremely precious limited edition and special commemorative money issued by a brand, but the products of this category are generally hard to get.

"Luxury goods with high collections, real value preservation and value added" are rare, and are generally held in the hands of large customers. And even if these products are hedging, they are not negotiable, because their owners will not turn them around. " An expert analyzed. For ordinary consumers, luxury goods Value preservation Perhaps more reflected in the emotional value, which can not be measured by money. People who study luxury goods often say that the value of luxury goods is exactly how much they are worth. The salesmen say that they do not count, and consumers do not count. According to the staff of the second hand luxury electric business weeding network, consumers are first considering the source and quality of most products. In addition, most of the companies that use second hand luxury goods now have a smaller scale, a single business model and a lack of core competitiveness.

Second hand luxury goods market The growth rate is very fast, with an annual average growth rate of over 30%, which exceeds the growth rate of the luxury market in the same period. According to incomplete statistics of the Institute of wealth quality, second-hand luxury stores increased by 37.8% in 2013. The new luxury luxury stores are no longer just crowded with first tier cities, but are beginning to spread to provincial capitals such as Changsha, Zhejiang, Hangzhou, Sichuan and Chengdu in Hunan.