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The Twenty-Second China International Clothing And Accessories Fair Ended.

2014/3/31 15:19:00 35

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in recent years, China's "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "industry has encountered many complex and changeable comprehensive environment, and has entered a period of deep adjustment. Whether it is industry or brand itself is facing a new revolution. At this time, we need a window more than any time, constantly absorbing new information and resources. 
< > the twenty-second China International Garment "a" href= "http://www.91se91.com/" target= "_blank" > CHIC2014 (/a), which ended in March 29th, is actively developing new service functions and creating new value of exhibition. By gathering many advantageous brand resources, trade and trade resources, supplier resources, high-end thinking resources, talent resources, capital resources, media resources, component commerce and industrial collaboration platform, it provides strong support for brand development and market development in the new era. Participating in it, listening to the industry voice and seeking partners will plug the wings for the future development of enterprises. 
 CHIC in the new era is not only a platform for enterprises to realize channel development and brand display, but also has been given more diversified functions and is fully reflected in CHIC2014. 
 trade function goes deep > /strong > .
 CHIC is the best choice for exhibitors who want to optimize their channels and enhance their influence. 
 "this is our first time to participate in CHIC, the effect has been achieved, and we have also realized the integration of upstream and downstream resources through exhibitions." Tracy, general manager of Shanghai Uncle, Bill, a Belgian children's clothing brand, said. 
 a well harvested enterprise is not only a Uncle Bill family. 
On the first day of "P >, the women's clothing brand vivi Dion has won the opening ceremony of signing more than 100 franchises. Beijing Hengxing Tatsu brand Punto, as a supplier of many luxury brands in the world, has caused a sensation after its appearance. According to the person in charge of brand, the cooperation intentions of 10 agents and 5 shopping malls reached 9 million yuan in March 26th. 
 fashion brand M 'S, the concept, product quality and design of its "light women dress" have also been widely praised and affirmed on the day of launching. Beijing Xingguang world, Hualian, commercial capital, Ginza, Liqun, Weifang Zhong Bai, Wuhan Zhong Bai and Wanda have all expressed cooperation intentions. 
 "what I want to do in this year's CHIC is not to find distributors and agents, but to cooperate with buyers. The exhibition site can be ordered directly." < a href= "http://www.91se91.com/" target= "_blank" > designer < /a > Shi Jie brought the new high-end designer brand J.I.E to CHIC2014. Shi Jie said that the intention of the exhibitors had 30% orders, a quantitative 80, and now 5 buyers shop cooperation. 
 it is worth mentioning that the exhibition of outstanding enterprises in the industrial cluster is a hot spot of this exhibition. "China's famous city of leisure clothes", Fujian Shishi, "Liaoning, Pulandian, China's famous suit town", "Chinese women's clothing town", "China's children's wear town" Guangdong Humen, "China denim clothing town" Guangdong Junan, "China a href=" http://www.91se91.com/ "target=" _blank "leather" /a "fur clothing city" Liaoning Tong Er Bao "," China's wool cold proof clothing city "Shaanxi Yulin, one industry cluster business card in CHIC shows the deep industrial chain of China's garment industry. Among them, the 5000 square meters Shishi hall, composed of 43 a href= "http://www.91se91.com/" target= "_blank" > textile "/a" clothing brands, is the largest exhibition hall of CHIC2014. The relevant responsible persons of more than 150 shopping centers, city complexes and traditional department stores in the whole country, such as friendship mall, Shi Mao, Wangfujing, Ginza, Tianhong, Kade, and so on, have been deeply discussed with exhibitors. 
 for brand enterprises, CHIC is not only a platform for self presentation, but also a self testing exercise. Among these exhibitors, there are many brands that have been exhibited independently. For them, this feeling is more profound. 
Less than P, the brand of the West willow clothing market debuted in 2010, but it failed to get the attention of CHIC because of its lack of exhibition experience. However, the failure has turned into today's nutrient, and CHIC went on to win the first battle on the first day of the exhibition. Kong Lingjie, chairman of the company, said: "through CHIC, we understand that exhibitors are not only good products but enough, they must have enough awareness of publicity and promotion, and they must work hard in the exhibition image and promotion activities." According to him, this year's exhibition is very effective. On the basis of the guarantee of the number of customers, the purity of customers is very high. It attracts many potential customers and is also concerned by the media. 
Yang Chongwang, general manager of Chengdu's Kowloon Plaza exhibitor brand snow country Tianjiao, also believes that the exhibition has brought unexpected results: "the main purpose of our group participation is to push Sichuan's local brand to the whole country, so that more people can see Sichuan's clothing and enjoy Sichuan's clothing." Judging from the effect of the first day of the exhibition, we realized this desire very well. Yang Chongwang said that a good brand needs a good platform to show itself and needs a good platform to go out, and CHIC is such a platform. 
 in order to promote the cooperation between brand dealers and channel operators, on the CHIC2014, the China Federation of Commerce has brought representatives of shopping malls and exhibitors to meet. The China commercial real estate alliance has carried out on-site exhibitions with its shopping centers. The evaluation of the growth of Chinese clothing launched by the Circulation Association of China Federation of textile industry was released at the exhibition, and it also attracted more opportunities for business cooperation. 
 in addition, the "buyer's Day" event held in March 26th set up an exchange platform for buyers and designer brands. More than 100 buyers from France, Hongkong, China and other places organized by a number of fashion agencies organized by Paris Fashion Marketing Management Institute and other places visited the scene. Not only did they visit the designer brand of the exhibition, but also explored the trend of the trend, the change of consumer demand and the cooperation development between the brand and the buyer. 
 "CHIC SHOWS" has also changed in the form of expression. Instead of the traditional fashion show of "heavy vision and light commerce", instead of facing the national invitation to 100 famous shopping malls representatives and 100 strength agents, the demand for participating in the in-depth exchanges between brands and commercial audiences is placed first, giving full play to the interaction on the spot, and perfectly combining the brand T stage show with the commercial and trade docking. 
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 strategic change acceptance test 
 for any brand, a single investment can no longer meet the needs of enterprises, but more is to achieve strategic spanformation through the help of CHIC resource platform. 
On the P > CHIC2014, the Shan Shan costume has two new ways of showing, explaining our company's understanding of fashion and lifestyle. The design of the exhibition hall is inspired by the global menswear custom sanctuary, Saville Street's top custom shop. It reproduces the custom tailored art and gentry lifestyle of 200 years of history. In addition, it also reproduced the wonderful art of gentry behavior in Vitoria. Men's models of all kinds of skin, dressed in the custom dress of fir, wearing hat and umbrella, sometimes bought clothes in the exhibition hall, sometimes talked at the gate of the exhibition hall, and then walked out of the exhibition hall, and restored the classic gentlemen's legend to the arts through the conduct of the models. 
Luo Yefei, general manager of Shanshan clothing, said that the brand strategy upgrade of Shan Shan has been fully launched. Shanshan will focus on the new shaping of brand personality, the subdivision of demand for product structure, and the strategic optimization of terminal marketing channel. P 
 as the brand of the new fashion brand of Dayang creation, CHIC2014 (YOUSOKU) has launched the C customization project. C custom provides more than 400 fabrics and 100 design details to choose from. Suits, single coats, coats and shirts are available in all styles, all made by Dang Yang's customized line. According to the introduction, the C customization project is equipped with detailed volume manual, simple and easy to learn, system training can be started in a week, the order is realized by information system management, and the terminal entry can complete the order. Whether clothing or customization, YOUSOKU advocates "zero inventory" to join. Franchisees do not need to stock up. They only need to provide customers with trial experience or tailored service, and they can get substantial returns. 
 the new exhibition hall of "fast fashion +O2O experience" is designed for CHIC2014. The "cloud Wardrobe" project recommended by the main group is favored by the people of the industry. Many investors and franchisees go to the stadium to see the details through scanning the two-dimensional code, and experience the new way of O2O shopping in the clothing industry. 
Wang Weiwei, director of the P O2O project, said that there are four ways of shopping for the odd APP and WeChat micro businesses, which are for customers to choose from. They can directly pay for the stores, and the stores can also deliver the goods online. In addition, online payment can also be made to the store to pick up goods or deliver goods to the home. Wang Weiwei said: "behind the O2O mode, we need a strong technological platform to support, and it will take some time to realize the full integration of the online and offline businesses. Therefore, this exhibition on the one hand shows the strategic spanformation of itself, and on the other hand, it hopes that the industry and consumers will be familiar with the O2O mode of CHIC and accept market inspection through the platform." 
 on CHIC2014, there are also many brands such as wolf family, WEWE and so on showing O2O mode. 
 Shi Hairong, chairman of the wolf family's men's wear, said that in the face of the new development trend, enterprises will use CHIC to focus on "new technology, new thinking, new mode and new means" to stimulate endogenous motivation and improve service quality. 
 as a characteristic brand of electric business, many people are not familiar with the big pink dolls. Today, the pink dolls turn the perspective to the line, open up the physical store, realize the O2O mode, and choose CHIC2014 as the platform of entity store expansion. Zhou Yini, general manager of North China physical distribution channel, said: "the big pink doll has formed its own brand personality after seven or eight years of groping and settling, and is deeply recognized and sought after by consumers. Through the appearance of this exhibition, we hope that the big pink doll can win more attention and find more partners with common fashion ideas. 
 red collar CAMEO brings customized services based on big data, and can also provide remote volume service, so that it is possible to "Customize" without leaving home. The information technology is perfectly integrated into the production line, which realizes the personalized red collar CAMEO of advanced customization. It has in-depth communication with more than 500 customers at the scene, and some customers' willingness to cooperate positively exceeds the brand expectations. During the exhibition, they went to Shandong to visit the red collar business. 
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 resource integration becomes reality 
 CHIC2014 not only effectively set up a convenient channel for the domestic and foreign brands to enter the market, but also continuously extended functions according to the changes of enterprises and market demands, and gradually became the resource allocation platform for industrial upgrading and development through innovation such as trend publishing, business enterprise docking, buyer forum, technology frontier, creative culture and cross-border cooperation. 
 in order to promote the collaboration and integration innovation of upstream and downstream industries, in recent years, the CHIC organizer has established liaison and communication with the upstream and downstream enterprises of the international garment industry, introduced the related needs of Chinese garment enterprises, created a cooperation foundation for the internationalization of the apparel industry chain, and helped Chinese garment enterprises to establish an efficient resource allocation network in line with their own needs. 
Guo Zhigang, general manager of Dongguan Tianling Clothing Co., Ltd., who has come to CHIC2014, has two identities. P An identity is a exhibitor, exhibiting his "grass baby" and "J2 children's Library". Another identity is a professional audience. He hopes to encounter more outstanding children's clothing brands and negotiate with them in depth cooperation. "We hope that more customers will enter the children's storehouse and gradually cover the whole country, step by step and do solid work, and finally realize the diversified development of the terminal." Guo Zhigang said. 
Like P, Guo Zhigang, executive vice president of the red bean group, also hopes to integrate foreign resources with the platform of CHIC and acquire foreign high-end menswear brands in CHIC. 
 at the moment of fragmentation of resource information, it is the "resources" interactive platform for governments, associations, retail channels, brand enterprises, designers, international resources and media, which is the concern of enterprises eager to integrate resources. CHIC is just such a platform. 
 at the same time, effective integration of industrial chain elements is the common concern of enterprises at different stages of development. In 2014, quality enterprises in R & D, processing, production and supporting resources were screened out for two areas of CHIC resources and trends. Brand dealers can find useful, practical and useful industrial chain solutions. 
 with the increasing demand of the Australian Merino wool in China, the The Woolmark Company has displayed its most successful Australian Merino Wool Innovation on CHIC2014. Rob Langtry, chief strategist marketing officer of the international wool Bureau, said that through CHIC, we met and worked with YOUNGOR. YOUNGOR is the first large Chinese retail business group to cooperate with us. On CHIC2014, the international wool Bureau will focus on cooperation with domestic strength menswear enterprises. During the exhibition, more than 10 well-known enterprises have conducted in-depth communication to explore cooperation. 
 Yi Lun? 95 fiber originates from aerospace technology. It is a material that can withstand high temperature and extremely low temperature, and can minimize temperature conduction, light and high strength, and can remain unchanged in cosmic radiation. At the 95 booth of Yi Lan, Deng Zhaoping, director of Fashion Design Institute of Deng Zhaoping, said that this is the first time that Yi Lun 95 participated in the exhibition, attracting many large enterprises' attention to the "Yi Lun 95 fiber". At present, there are more than 100 enterprises that are connected with the top brands, such as the men's clothing, Pierre Cardan and so on. 
 on CHIC2014, Shanghai and Eagle Technology, which is unveiled by the "clothing digital equipment comprehensive solution provider", brings the garment production process of the "future factory" and shows the "fashion store consultant" system. Yum software takes the practice of O2O to achieve smart brand as the theme of the exhibition, displaying the professional O2O solution. Besides, it also interprets Yum's understanding of O2O through various forms such as exhibition forum, booth interaction experience and so on. 
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 strong > overseas brand is still less than /strong > /p >
The 400 overseas brands of CHIC2014 are from France, Italy, Germany, the United Kingdom, the United States, South Korea and other 19 countries and regions. 
 with regard to the exhibition area and the number of exhibitors, the Korean Pavilion keeps the leading position with the largest scale and number of brands. 75 exhibitors focus on the fashion products that meet the needs of young women in the exhibition area of nearly 4000 square meters. Italy, France, Germany and other traditional exhibitors have been stable, reaching 2800 square meters, 87 exhibitors, 2200 square meters, 36 exhibitors and 1700 square meters 23 exhibitors. The Taiwan pavilion area has been greatly improved on the basis of last year. 
 besides, this CHIC first appeared in Austria Pavilion. Turkey joined the delegation in 2013. This year, it was more directly supported by the government of Turkey and came to China for the first time in the form of national pavilion. 
 despite the different products and different ideas, overseas brands share a common point -- full expectation for China market and for Chinese partners. Giuseppe Mazzarella, chairman of the Italy Association of small and medium enterprises, said that unlike previous years, the purpose of the CHIC tour of Italy exhibition group is to hope that more small and medium-sized brands can enter the Chinese market, and hope that the brands that have entered the Chinese market can go further into the two or three tier cities. 
P, the head of French brand LENER, said that through joining CHIC, they now have not only a strong agent in China, but also a branch factory in Nanjing, bringing their design and manufacturing technology to China. 
 Jones+ Jones is a designer brand from the United Kingdom. It has widened the way of thinking by participating in the overseas exhibitors' dinner hosted by the CHIC organizing committee, and also obtained the order from the buyers at the exhibition site. The brand executives said they will continue to keep in touch with buyers and display more quality products through the Internet. 
 Germany's first fashion brand moon Berlin, which combines wearable technology, hopes to build product lines in China. This time, it has made many professional audiences on CHIC2014, and has planted the seeds of cooperation for its development in China. 
 Turkey brand Lindi West is the first independent exhibitor to take part in the exhibition. The day's harvest is quite good, and the largest order in the afternoon has reached 900 thousand yuan. 
The "P" multi brand store is the top priority of the CHIC 2014 overseas exhibition area. This CHIC overseas exhibition area is working hand in hand with the European and American high-end multi brand store upper luxury to create multi brand showroom, and upper luxury provides useful ideas for the multi brand store management in China with mature store design and product display. 
 overseas Pavilion focuses on the world's top custom brand -- Henry Poole from Saville street, UK. In March 28th, the exhibitors held the "dragon cloud customized digital advanced customization forum" in the first conference room, announced the establishment of the dragon cloud customization platform, and its unique 3D customization technology will revolutionize the advanced customization. 
P has always attracted the attention of the world's fashion brands with huge consumption potential. With the overseas brands hitting the Chinese market, some personalized and fashionable brands have entered China through the platform of CHIC, while Chinese clothing brands are on the right track of internationalization. 
 2014, both domestic and foreign enterprises, whether garment enterprises or related enterprises in the industrial chain, have gained a lot in CHIC. And their harvest can not be separated from the careful preparation of the CHIC2014 organizing committee. 
 in fact, over the years, the CHIC organizing committee has been combing the industrial chain of China's apparel industry through the reflection of high end intelligence and thinking of practical problems, constantly improving the forecasting ability of the industrial development trend and the integration ability of service resources, so as to provide valuable services for the industry at a higher level. 
 this is the key for CHIC to attract thousands of exhibitors from home and abroad for many years. Although CHIC2014 has come to a close, more business opportunities will be launched. We expect CHIC2015 to let us witness the prosperity and brand of the industry once again.