The Path Of Traditional Industries

< p > opening column < /p >.

< p > November 26, 2013, our city signed an e-commerce cooperation agreement with the second local governments of the whole province and < a href= "http://www.91se91.com/news/index_s.asp" > Alibaba < /a > (China) Network Technology Co., Ltd. and China Unicom Henan branch, and jointly built Alibaba (Shangqiu) industrial belt.

It is understood that the Alibaba (Shangqiu) industrial belt will be launched on the 11 th of this month. Up to now, more than 260 companies have been online and are handling formalities.

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Independent display and independent flow), on the basis of giving full play to Alibaba's unique e-commerce resources advantages, Shangqiu's high-quality industrial resources advantages, and China Unicom's technology and service resources advantages, Shangqiu knitted underwear, mechanical and electrical hardware measuring appliances, household appliances, environmental protection equipment, electric vehicles, diamond products, < a target= "_blank" href= "http://www.91se91.com/" > textile "/a" a target= "_blank" href= "_blank" > clothing, food, wine and other special products online promotion and sales, accelerate e-commerce gathering, enhance industry visibility and influence, build a brand of Shangqiu industry, accelerate the pformation and upgrading of regional economy, promote the "three harmonization" and "four modernizations" synchronous development. After the Alibaba (Shangqiu) industrial belt is launched, its Shangqiu website will be set up on its Chinese website (with exclusive pages, independent domain names, and P).

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< p > Henan male beauty, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Co., Ltd. is located in the garment industrial park of Suixian industrial agglomeration area. It is the first garment manufacturer in the women's clothing industry of our province.

The company produces 1 million mid and high-end women's blouses and sells well in over ten provinces and cities nationwide, of which e-commerce accounts for about 30%.

As a truly traditional industry, Henan Rao beauty dress Limited has made a welcome step in exploring the road to integrating modern information technology.

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Wang Wenjun, general manager of P, has been engaged in the garment industry for more than 20 years. He is quite familiar with the current situation of the domestic garment industry.

He said that as a traditional industry, facing the adverse factors such as the global economic downturn, rising exchange rate and increasing labor costs, the situation of garment enterprises is more and more difficult.

The emergence of e-commerce is the only opportunity that can be grasped.

Turning to the advantages of e-commerce, Wang Wenjun also knows quite well: first, the rapid return of funds, the two is to reduce the store, personnel and various taxes and fees. Three, the market demand for products is higher and more direct, and promote the quality of products.

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< p > Henan if the male beauty clothing company is mainly engaged in the production and sale of middle-aged and old women's clothing, and this age group often has little Internet access and fewer online shoppers. If the male beauty company is faced with this unfavorable factor, how can it be handled? Wang Wenjun said: "very simply, mother does not sell the Internet to sell to her daughters, so that her daughters can become salesmen and purchasing agents of our products.

To make a single business is to lock in our future customers, because the daughters will gradually grow into the middle and old age.

His confidence in the future development of the company was revealed in his words.

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< p > thought determines action.

Under the guidance of the company's high level innovation concept, Henan raomai dress Co., Ltd. started preparations for the establishment of e-commerce center as early as 2011, and began recruiting and deploying personnel after double "eleven" in 2012.

They first set up shop in Taobao, fumbled and tried, and then officially established flagship store in Tmall.

Fortunately, in just one or two months, the daily sales volume reached more than 200, almost comparable to the sales volume of a provincial agent.

The bigger surprise appeared in the double "eleven" in 2013, and the sales volume of the company reached 1 million yuan a day. This also enabled enterprises to establish the direction of developing e-commerce channels.

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< p > on the road of multi-channel and multi platform network sales, they are constantly exploring the way forward.

After the steady growth of Tmall sales in 2013, the company opened Tmall distribution platform, recruited excellent online franchisees, and increased the online sales volume through the distribution of dozens of Taobao C stores. After tasting the sweetness of channel distribution, the company applied to enter Jingdong mall in the second half of last year, and successfully opened the Jingdong flagship store. The company registered a company earlier this year, and applied to the Tmall platform to set up a male beauty beauty shop. It became the first brand in Shangqiu to have two stores in Tmall.

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< p > closely following the success step by step, opportunities are also coming.

At the beginning of this year, under the leadership of the Municipal Bureau of industry and commerce, the company began an attempt to enter the Alibaba (Shangqiu) industrial belt and opened the integrity service.

According to Wei Yankun, a href= "http://www.91se91.com/news/index_f.asp", "e-commerce" /a "business leader," Alibaba (Shangqiu) industrial belt "will bring a very broad prospect to the company's sales. It mainly focuses on wholesale business, with large sales volume and wide coverage, so that the brand can be displayed and publicized on the Internet.

At present, the company's new e-business center is being built and renovated, investing in special funds to recruit equipment, recruiting talents, strengthening training of art workers, customer service and technical personnel, and preparing to build a sophisticated high-end "male beauty" in the field of e-commerce.

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