3D Technology Creates A New Model For Clothing Industry
Recently, Shanghai Heying Electromechanical Technology Co., Ltd. (hereinafter referred to as Heying Technology) officially announced the establishment of Shanghai Yidetti Information Technology Co., Ltd. (hereinafter referred to as YDT) in a joint venture with [TC] 2DNA Holding Company (hereinafter referred to as [TC] 2DNA), of which Heying holds 70% shares, [TC] 2DNA holds 30% shares, and the company's registered capital is US $1500000. Both parties will integrate all products to create 3D technology clothing All channel applications in the field. On the day of the press conference, Yin Zhiyong, chairman of Eagle Technology, [TC] 2DNACEOMike, and HUB, director representative of [TC] 2DNA jointly unveiled the board of Etti, and the two sides reached a strategic agreement on win-win cooperation.
It is reported that after the establishment of YDT, both parties will better integrate resources, give full play to their respective advantages, integrate the strengths of China and the West in cooperation, inject new technologies and concepts into YDT, and use 3D technology to intensively cultivate in the clothing field to create the most cutting-edge application experience. At that time, YDT will become the first omni channel solution provider in China to provide 3D software and hardware technology in the clothing industry.
[TC] When introducing YDT and its products, HUB, the director representative of 2DNA, said, "YDT now has all the links of 3D technology application in the clothing field." The company aims to provide brands with a set of solutions based on hardware and 3D software platform that can solve virtual clothing experience in multiple ways. This solution mainly includes the following three aspects.
1、 3D anthropometry
YDT's 3D human body scanner can acquire 85 human body data in 20 seconds, and generate a unique human body model through automatic calculation of the system. The model can be used for garment customization and 3D fitting. At the same time, YDT will also be committed to the establishment of a large database of human body size. "This will be of great significance to the clothing industry," said HUB, the director representative of [TC] 2DNA, "First of all, the clothing industry will have its own large database to fill the gap in the industry. This large database of three-dimensional human models can help clothing enterprises to analyze the body shape and dressing habits of various countries, regions, and people, and track the growth and change of the human body, so that enterprises will make more targeted decisions in design, production, operation, and promotion To realize the real production on demand and fundamentally solve the inventory problem. Secondly, this large database will create a new shopping model. Consumers can purchase 3D clothes online and try on online clothes at any time Clothes & Accessories Enjoy a more efficient and convenient online shopping experience and reduce the risk of return.
2、 3D Fashion Design
Through the software of YDT, 3D clothing design can be directly carried out on the 3D mannequin to simulate the effect of the upper body of clothing. At the same time, the design can be changed in the 3D environment to avoid the traditional clothing design process designer It is tedious to let the real model try it on again and again, and then modify it manually again and again. Clothing software can simulate various physical properties of clothing fabrics, so that designers can understand the effect of clothing.
"3D clothing design is the trend of the times, and is the fastest and most effective industrial application." [TC] 2DNA director representative HUB expressed his confidence in this software at the meeting.
3、 3D fashion consultant online shopping and store system
YDT has launched a series of products aimed at improving consumers' overall image, dress taste and shopping experience in response to the growing taste demand of consumers and the imperfection of the current online and offline shopping experience. This series of products include fashion consultant online shopping system and fashion consultant store system.
The online shopping system for fashion consultants is a cloud based application. Users can preview their body proportions, body data and personalized body models or avatars, and use the platform to purchase clothing and accessories, get clothing matching suggestions, and preview new models. Advice on consultation and purchase will automatically appear on multi-functional devices, including smart phones, tablets, etc. Users can use it to share with family or friends and get their suggestions.
The fashion consultant store system allows customers to select from stores clothes It is faster and easier to find clothes that are suitable for you, while making shopping more interesting, helping stores achieve online and offline interactive sales, and providing customers with personalized customized services. The whole system, together with the rapid garment system of Heying Technology, can complete the cutting of garment pieces in 4 minutes and the production of the whole garment in 1 hour.
Based on the above product characteristics, YDT will actively seek cooperation with apparel brands in the future to build a "fashion consultant store system" concept experience store. At that time, the concept store will realize O2O sales and make the offline experience and online shopping perfectly integrated. Customers can experience the fun and convenience brought by 3D technology in the experience center.
[TC] CEO Mike of 2DNA said that the company has always been optimistic about the Chinese market and is very happy to cooperate with Heying Technology. Heying Technology has a large market share in China, and they hope that through this cooperation, they can enter China for development and promote advanced science and technology to the clothing industry in China. They will also try their best to provide technical support and constantly improve the product experience and performance.
Yin Zhiyong, chairman of Heying Technology, expects that YDT will not only become an independent and powerful 3D technology and equipment provider in the future, but also build its own large-scale platform in the e-commerce field. At the same time, he also said that Heying has been looking for the best partners and the most advanced application technology in the world. It is an honor for Heying Technology to cooperate with [TC] 2DNA this time. The company will share resources with YDT and help YDT to stabilize the market to the greatest extent.
About Heying Technology
Shanghai Heying Electromechanical Technology Co., Ltd. (Heying Technology) was founded in 2006. With the business purpose of becoming a "global provider of comprehensive solutions for digital clothing equipment", the company is one of the few domestic suppliers of CNC cutting systems with complete intellectual property rights and has successfully achieved industrialization, and one of the world's three major professional manufacturers of cutting equipment. The sales volume of the company's products has ranked first in the industry for seven consecutive years. At present, its domestic market share has exceeded 70%. Its products have been exported to more than 20 countries and regions in the world, including Japan, Germany, the United States, Brazil, etc.
About [TC] 2DNA
[TC] 2DNA Holding Company is a joint venture jointly funded by two world-class industry leaders [TC] 2 and DNA InteractifFashion.
About [TC] 2
[TC] 2, headquartered in the United States, was founded in 1980. The company focuses on the global spin Product R&D and technology development of the industry, consulting services, education and training plans, and supply chain improvement methods. It is in a leading position in the research and development of 3D human body scanning equipment and human body data measurement and extraction software. The company not only helps enterprises worldwide through on-site demonstration, education, training and publicity, but also has been researching and developing new products and emerging technologies.
About DNAInteractifFashion
DNAInteractiffashion, headquartered in Belgium, was founded in 2006. The company focuses on providing retail virtual fitting system solutions for garment enterprises. DNAInteractifFashion's products are based on the 3D software cloud system platform. DNAInteractifFashion is a leader in the research and development of 3D virtual fitting system. Its functions include size matching, style suggestion, mobile phone scanning, mobile phone clothing software and cloud technology. The company provides customers with on-site demonstration, education, training, sales, installation and support services.
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