Shishi Shoes And Clothing Enterprises Identify Location And Resist Crisis

A few days ago, the footwear industry association of Quanzhou organized the "seminar on upgrading footwear industry in Quanzhou". The Shishi, Jinjiang and even Quanzhou shoemaking enterprises and associated enterprises from the upstream and downstream of the industrial chain were gathered together to conduct in-depth analysis and exchange of the deep-seated causes and solutions of the current cost increase, and discuss how the future enterprises should identify the location and meet the new challenges.

Over the past year, the cost of oil, raw materials and workers has risen steadily, and shoe industry is facing unprecedented cost pressures.

At the same time, the foreign trade environment of shoemaking industry in Quanzhou is also not optimistic.

In the context of the continued depreciation of the US dollar, the EU may extend the implementation period of the "anti-dumping measures", and the restrictions on foreign technical barriers have been renewed or improved repeatedly, so that the Quanzhou shoe industry, which accounts for about half the proportion of the domestic and foreign sales, is facing the Development Gateway.

It is understood that the state's policy of raising the export tax rebate rate for footwear exports has enhanced the confidence of Shishi clothing and footwear owners. The development confidence of footwear enterprises has been encouraged. At the same time, many shoe and garment enterprises in Shishi promote the development through OEM processing and full renovation of hardware and software.

In recent years, many shoe and clothing enterprises such as Shishi and Jinjiang have allocated orders to enterprises in Guangdong and Putian, Longyan and other places in the province. Local small and medium enterprises mainly do foreign markets, but are affected by the financial crisis and the foreign market has shrunk. Some small and medium-sized enterprises have taken the initiative to provide supporting and OEM processing for local large enterprises, and the reduction of intermediate links costs also enable some enterprises to subcontract their processing orders to the surrounding enterprises.

Shishi many visionary shoe and clothing enterprises are planning to take precautions against hardware and software, making use of the opportunity of RMB appreciation to carry out equipment upgrading and upgrading, so as to reduce the cost of upgrading.

According to the insiders, the reason why Shishi and Quanzhou shoes and clothing enterprises have shown the ability to resist risks in this round of crisis is due to the early start of the industrial restructuring. When other enterprises are still exporting and exporting, Shishi and some enterprises in Quanzhou have been steadfastly taking the brand road very early.

In recent years, Shishi government has taken positive measures to encourage enterprises with strong potential for development and competitive strength to create their own brands, enhance their visibility and expand domestic and foreign markets through guidance and encouragement.

At the same time, many backbone enterprises also introduce large-scale advanced technology and advanced equipment on a large scale, carry out technological pformation, and strive to improve the added value of products.

In the 2008 to 2009 years ago, the export famous brand of Fujian provincial foreign trade and economic cooperation department focused on Cultivation and development. 10 lions of textile and clothing and light industry technology enterprises were selected, including 8 textile and garment enterprises.

After several years of rapid development, many shoe brands in Shishi, Jinjiang and Quanzhou are upgrading, and even the advantages of regional capital operation of some large local brands are also improving.

According to the latest data, in the first 10 months of this year, the industrial enterprises above Designated Size in Shishi completed output value of 31 billion 810 million yuan, exceeding the value of 31 billion 661 million yuan last year and 150 million yuan.

This shows that Shishi's Enterprises above Designated Size have a relatively mature ability to resist risks in the complex economic situation.

Yang Jing: editor in charge