Interpretation Of Terminal Retail How To Create An Innovative Channel Management Mode

< p > < strong > qualitative change: < /strong > /p >

< p > do not pay too much attention to the number of stores, but pay attention to the shop's single store operation capability.

Because competition in the future is terminal competition, and terminal competition lies in information management level, talent quality training and reaction speed to customer demand. These directions are very important in the future.

How to change from quantity growth to quality growth can be said that terminal competition is the trend in the future.

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< p > in addition, < a href= "http://www.91se91.com/news/index_c.asp" > Terminal reform < /a > instead of changing shop decoration or bombing by TV commercials, it must rely on soft input in management, and the most important thing is the layout of shops.

In the past, the layout of many enterprises' stores and sales outlets in the market was planted everywhere, where to go and where to cultivate, but now we must change, different soil and different seeds.

The layout of terminal stores must be considered strategically.

For example, which layouts are specifically designed to make images, which are used to increase sales volume, and which layout is to improve market share.

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The era of advertising competition for P has passed. Now it depends on shops, including strategic layout, good location, size of shops, profitability, the number of profitable shops, and the number of stores that customers can see at the terminal.

This shows that enterprises have to spend a lot of energy in management, brand culture, dealer training, terminal culture communication, concept stores and image stores. This is a long-term and huge investment, and any short-term behavior is not effective.

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< p > < strong > pformation to circular retail channel < /strong > < /p >

P > integration of your own terminal.

Enterprises need to integrate scattered terminals by means of "a href=" http://www.91se91.com/news/index_c.asp "information" /a "means. By integrating the background manufacturing resources, all terminals can be put into operation on a platform, so that channels can not only become an outflow link, but also need to become a recyclable link in the flow.

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Distributors in P > China are unidirectional, and goods flow to the terminal from the order of enterprises.

The terminal is responsible for the digestion and consultation of goods, and it will be phased out by dealing with the market independently and fighting independently.

In the future, terminal distributors should be circular rather than one-way.

The so-called cycle is to see all the customers as part of the body's blood circulation, only to ensure normal blood circulation, in order to ensure the supply of nutrients.

If the terminal speed is very fast, the latter part of the logistics distribution and supply chain can not meet the needs, such enterprises will eventually be eliminated.

Therefore, it is possible to turn the channel from unidirectional to ring type.

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< p > < strong > putting the terminal < a href= > http://www.91se91.com/news/index_c.asp > channel < /a > as the core value < /strong > /p >

< p > we must take the terminal channel as an important part of the value chain. We can not sell goods to them through orders. As the completion of the interests, we must carry out the core values.

The core value is not the futures order competition, not the pre sale, but also the competition in sales and speed competition.

Faster speed and lower inventory will enable enterprises to make profits in the market.

If we want to solve this problem, we need to put all distributors and channels into the value chain of the company strategically. In the logistics, information flow, consumer information feedback, distribution, display, service and terminal support on a platform, as the key point of the entire circulation, we can achieve a win-win situation and achieve the maximization of brand.

If not, in the next 5~10 years, the new market and new consumers will gradually be eliminated from the market. This has been confirmed by European and American brands.

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< p > learn from ZARA and H&M, take all the channel's concerns into the core value, seize profits in the sale, predict profits before sale, and control costs after sale.

In the fierce competition, seize these links is to seize the key point of profit. The prospect and future of Chinese clothing brand is worth looking at. The key is that enterprises need to change their ideas, change their management ideas, and find the core ideas suitable for their own development in competition.

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