Financial Crisis, Luxury Sale In America

In the past few months, the financial crisis has had a major impact on the US luxury market (the largest single luxury market in the world) and sales have dropped rapidly.

The luxury industry is entering an age of uncertainty. Luxury companies are laying down their prices.

In the big industry, the motto of "the price of luxury goes up or down" is being overthrown.

Podolf Goodman, Bergdorf Goodman, the best luxury shopping place in the United States, is the best luxury shopping place in the United States. The brand name handbag is changed to the dignity of the past, and it is full of counters. It will not escape the fate of being discounted and sold.

A salesperson at the store said, "it seems that the world has deviated from the normal direction of development - this is simply not normal."

Customers glance at the discount handbags as if they were in the "top secret" brand discount department store Century 21 in New York.

Like the goods of other retail stores in Fifth Avenue, New York, the price of handbag has dropped by 40%, and it may continue to decrease along with the selling season.

Patricia Marx (Patricia Marx) wrote in the December issue of New York guest: "some handbags are already sixty percent off."

But, compared with other luxury retailers in New York, the discount is not the lowest.

Sax, Saks Fifth Avenue, has a big sale on Thanksgiving, a discount sale of other accessories such as autumn clothing and cosmetics, and some even seventy percent off of its sales. Fifth

Some call this the lowest price for luxury goods.

Retailers discount sales is not new, and in this recession season, the discount rate is particularly large.

But in the luxury sector, the speed and severity of price cuts like this are unprecedented.

By cutting prices sharply, Sax, President and chief marketing officer of Fifth Avenue, Ronald Frasch, turned Sax Sax's most legendary flagship store into a Fifth Avenue version of the discount mall, earning a meager profit, trying to fight out this cold winter and be the last winner of the economic crisis.

Fraser refused to comment. He did not want to talk about such a topic.

It's really the winter of Luxury Retailing.

Even the seasoned family members are surprised by the crazy sale of cabbage in Sax's Fifth Avenue.

Consumers in the store are bustling and besieged like cashmere cashmere sweaters and designer clothes.

These things that used to be thousands of thousands of dollars now can be bought for only a few hundred dollars. It seems that people can't trust their eyes.

Will the red Valentino (Valentino) dress up to $2950 really hit seventy percent off?

Italy's top brand Loro Piana's cashmere men's jacket is up to more than 2000 dollars. Is it really selling for only 329 dollars?

The satin dress of the famous brand Comme des Garcons only sells for 129 US dollars?

Is not the price tag wrong?

Neiman Markus, Neiman Marcus's fashion director, Ken Downing, said: "as far as I know, no retailer has ever had such an experience in her career."

He said that the 40 Neiman Markus stores would not soon be involved in the madness of price cuts, most of which are now playing forty percent off.

He believes that a single luxury price cut is a sign of falling prices for all luxury goods.

Privately, most retailers admit that a serious recession is alarming. Price cuts are not just saving the season but saving the entire business life.

Indeed, early data show that retailers across the country have been enjoying a brief boom in the Black Friday's discount shopping day after Thanksgiving, but the outlook is still not optimistic.

It is a heavy burden for the luxury industry to tighten up the wallet of the wealthy in the United States.

According to a report by MasterCard Inc.'s MasterCard Advisors LLC, sales of luxury goods in November dropped by 24.4 percentage points compared with the same period last year.

Some private stores posted Thanksgiving sales this year, showing that the decline has continued to rise since early autumn.

Barnes, Barneys New York, also received an email about promotion in New York.

50% of the products, including the luxury brand Christian (Louboutin) Suede Boots created by the French shoemaking master, dropped from $1195 to $720, and Christian Louboutn (Marc Jacobs) bags dropped from 1250 to 629 dollars. (Louboutin)

It should be noted that handbags and shoes are the profits of luxury retailers. The sound of cash card is wonderful like music.

So the low sale of shoes and bags at Barnes boutique in New York may mean that some people are going crazy.

Luxury goods are struggling, as Linda Fargo, a fashion woman director, said: "it's very heartache."

She said that after the financial tsunami hit, this customer is struggling for the high-end brand industry of the rich and luxurious class. Through the discount sales promotion, it is not only to keep profits, but also to retain the indescribable luster of luxury brands.

However, it is inevitable that the price will drop sharply and people will feel a great discount on brand value.

This kind of pain will continue to deteriorate, and consumers will be questioned by price cuts. What are the profits of luxury brands when the economy is going up?

How much more is the consumer's pursuit of luxury and fashion?

Tim Gunn (Tim Gunn) is the creative director of the popular lifestyle TV program "Project Runway", and is the creative director of the world-renowned multi Brand Company Liz Claiborne (Inc.), Gunn.

He said on Tuesday, "I was there when Sax was on sale."

He added: "nearly half of the sales assistants told me that if I took a Sax credit card, I would give me 15% off more on the basis of the original discount.

I want to know, how much profit have they ever had? "

This question raises another question: once consumers are familiar with the practice of cutting prices, how can fashion designers regain the mystery of luxury goods?

Will consumers buy luxury goods at full price willingly and as always?

From last week's changes in the fate of luxury goods, challenges can be seen.

The Prada (Prada) wallet, which was always heavily lying in the glass cabinet of the Sax boutique, was piled up at the WAL-MART supermarket's booth last week; the Lizard Leather Handbag in the boudorf Goodman store was stacked with the counter, as if Fifth Avenue was a loehmanns store; the Lord & Taylor department store, Ralph Lauren (Ralph Lauren) shirts were thrown together at the same price as two McDonald's happy meals.

Sax's strategy may be the first sign that luxury goods will be reassembled and deployed.

Beth Buccini, a shopkeeper of Kirna Zab te te, a famous luxury department store in New York, said: "in the two aspects of creativity and commerce, the early sharp discount will negate the charm and magic of the fashion show.

The mass sector should be able to afford goods that are not sold in season. "

She believes that designers will publish fashion concepts every year at two fashion shows, and in this pition period, some luxuries should be sold to the general affluent people, thus opening up a dream market.

She said, "new clothes will be on sale in April.

There will be three weeks to sell at full price before the sale is made.

She is now worried about whether the designer's creativity is unique and attractive.

Everyone wants to know what people want and what they want, and what makes people unable to resist the temptation of luxury goods.

Zac Posen, a New York genius designer, said on Tuesday that designers and retailers are moving towards a period of excitement, excitement and acceptance of challenges. Jacques Posen,

Otherwise, the luxury industry, like the thousands of other enterprises in the United States, can not escape the doom of failure and go to the forgotten corner.

Bess said: "Darwinism can explain all this: survival of the fittest, survival of the fittest."

Yang Jing: editor in charge