What Hardware And Software Does O2O Need To Complete In Fabric Industry?

< p > from a practical point of view, the way of trading in the fabric industry is currently dominated by offline pactions. The agents of the garment factories in all parts of the world have shops in the major garment accessories and accessories cities. After the clothing factories come to the store to see the goods, negotiate, place the order and pay the deposit in advance, after the completion of the production and delivery of the goods, the clothing manufacturers pay the rest of the goods to the fabric wholesalers, and the paction process is basically completed.

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< p > of course, some platforms have begun some attempts in the Internet field. In addition to Alibaba's fabric trading platform, China's light textile city, Zhongda cloth city and other large platforms, there are various Internet platforms as well as the official website of fabric enterprises. But because of the special circumstances of the fabric industry, for example, there will be more than three months' delay in the payment of goods, the functions of these platforms will be more concentrated in the stage of product display and enterprise information display, and many links will have to rely on the line to complete.

We can not complete the whole industry O2O construction.

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< p > fabric industry O2O is a long way to go. Even the most basic theoretical construction has not yet started, so even if the author wants to find some relevant information, it is very difficult.

The industry also lacks a clear understanding of the importance of O2O. Most people are more concerned about offline pactions. The industry has the most traditional form of thinking in traditional industries, and sticks to existing channels and years of trading habits.

Moreover, because most of the fabric industry orders are large, many enterprises also have long-term cooperation relationship, so there seems to be some disadvantages.

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< p >, therefore, to realize < a href= "http://www.91se91.com/news/index_c.asp" > fabric industry < /a > O2O, we must first realize the soft landing of people's thinking.

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< p > secondly, the lack of team is also a software problem to be solved.

Because of the neglect of O2O for a long time, it will not be possible to complete the formation and training of the team. Even if there is, it will only stay on the maintenance of Alibaba and other e-commerce platforms.

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< p > from the hardware point of view, the most urgent task is to solve the platform problem. This platform should meet the in-depth needs of the fabric industry, and the mode should be enough to support the pformation of the whole industry.

I believe that at present, the reason why the industry is not cold to O2O is rooted in the fact that O2O has not brought any benefits to them. Alibaba, China Textile City and other textile business platforms have brought benefits to some cloth enterprises, but it is difficult to solve the problem of the entire industry.

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< p > fabric industry needs < a href= "http://www.91se91.com/news/index_c.asp" > O2O < /a >, we use data to speak.

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< p > China intelligence network monitoring data show that in 2013 1-2, China's clothing output reached 739 thousand and 400, an increase of 33.40% over the same period last year.

The "2010-2015 year China Textile and garment industry market research and key enterprises' in-depth research and consultation report" released by China intelligence network shows that although there is still greater uncertainty in 2013, the global economy is expected to have a moderate recovery trend. China's economy will also continue to warm up in the three and fourth quarter of 2012.

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< p > this shows that from the downstream demand, the apparel industry's overall demand for fabrics is on the rise.

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< p > but deplorable is "a href=" http:// from the reality, the fabric industry's trading mode, at present, the offline trading is the main, the clothing factory's agents everywhere in the major fabric accessories City stores, clothing factories to shop to see the goods, negotiate, pay the down payment and advance deposit, and after the completion of the production and delivery of goods, clothing manufacturers to fabric wholesalers to pay the remaining money, the paction process is basically completed.

"> fabric industry < /a >, however, there are widespread problems of loss and overcapacity.

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< p > Shandong de Mian Limited by Share Ltd is one of the largest cotton textile enterprises in the country. It was once regarded as an industry window by many peers.

Today, this enterprise can not get rid of the fate of traditional cotton textile enterprises bottoms up.

ST de cotton made a prediction on the performance of the first half of the year. It is estimated that the loss in the first half of this year will be 8 million ~1200 yuan.

The company lost 8 million 650 thousand in the first quarter.

Last year's loss was 98 million 940 thousand.

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< p > Guo Jin securities analyst Zhang Bin believes that the original overcapacity is only 20%~30%, and the current surplus level has reached 40%~60%.

The textile industry is at the bottom of the valley.

The main reason for the slow recovery is too much demand.

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< p > What does this mean? It does not mean that the garment factory does not need fabric, but that the fabric produced by the fabric manufacturer is not sold.

Another data shows that the export volume of China's fabrics has also increased, so the problem is more frequently seen in domestic trade.

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< p > how to increase sales volume? Is it necessary to open up another sales channel? The answer is self-evident.

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