Qingdao Textile Valley Explains The New Concept Of Qingdao Textile

Qingdao Spin Gu: the power of opening up "circles" in Qingdao's old urban area, the traditional textile mill has almost disappeared with the reform and adjustment. However, in this city, deeply rooted in the textile feelings, the inheritance of textile culture in more than 100 years is still growing. The Qingdao textile Valley has opened a new perspective, aiming at creating an open circle, attracting the attention inside and outside the industry, and then interpreting the new concept and new image of Qingdao textile to the world.

The creative inspiration of textile Valley comes from the Silicon Valley, and the successful operation experience of Guangzhou, Qingdao and other places, making the construction of textile Valley logical. It relies on the rich cultural, technological, and brand details accumulated in the more than 100 years of Qingdao's industrial development. Today, the strategic direction and goal of urban development shift from traditional manufacturing to high-end service and high-tech industries, plus Qingdao's superior location advantages. It is located in Northeast Asia's key economic and trade nodes and has a wide range of radiation. The integration and integration of universal culture creates a livable cultural environment, which has strong attraction for entrepreneurs and high-end talents. All these have created the superior congenital condition of the textile valley.

It is understood that the textile Valley has been strongly supported by local governments and trade associations in Qingdao, and many financial institutions and colleges and universities are actively involved in it. Its goal is to build an open and inclusive high-end ecosystem with scientific research, creativity, fashion, trade, talent, information, culture and education as the whole. Textile and valley company is the operator of the platform, with a registered capital of 350 million yuan. In planning projects, Huarong Investment Company with registered capital of over 100 million yuan has been settled. The first Chinese investment center of over 100 million investment and total investment of nearly 500 million yuan is being prepared. It will soon be officially launched.

The textile industry in Qingdao has regarded textile Valley as a continuation of the "green sky" in this era. It is also an opportunity for Qingdao textile industry to become a Phoenix Nirvana. From then on, Qingdao textile will completely abandon the old pattern of simple output of basic products, and display it in front of the world with the appearance of modern fashion and creativity.

　 Reintegrating industrial value chain

The location of the textile Valley is an old cotton mill with a history of more than 80 years. The total planning area is about 730 mu. In the history, Qingdao textile industry has won the reputation of "Qingtian" with the large scale of industrial plants, complete categories and good quality of basic products. However, under the great situation of global market integration, it is difficult to make "strong" textile simply by making factories. It is imperative for Chinese textile to transform from "big" to "strong", especially in coastal cities and central cities.

Yan Yong, chairman of the textile and valley development company, said: "if the textile industry wants to continue to develop, it needs the re integration of the industrial chain and the value chain. The profit contribution should be the design, R & D, channels and brands of high-end products, while Qingdao lacks these and lacks fashion. Designer And stylist designers, who lack industry influence. clothing Big brands, this is the soft rib of Qingdao's textile and garment industry for many years. Therefore, in the industry demand, Qingdao textile industry's resource allocation methods and means must have an innovation platform to integrate social resources through a way of cooperation between finance and capital. To build a textile platform is to create a new mode through which financial resources can be integrated, social resources can be integrated, the capacity of industrial chain can be integrated, and the capital, team and project can be integrated together. Such an idea is disruptive to people's understanding of traditional textile and garment industry, and a new value chain platform should be rebuilt.

No doubt. Qingdao With this advantage, the relocation of the factories in the old city center or the transfer to the central and western regions is entirely in line with the local government's policy of "changing the cage and changing the birds". According to the general idea, the textile factory in the old town occupies a large area. In today's hot real estate market, it can be described as "inch of land and gold". The cage is vacated, and it can be operated without changing birds. The economic benefits are obvious. But the planners of the textile valley are not blinded by their immediate interests. They are not eager to change birds, nor do they take the "nesting Phoenix" trick commonly used by people. They also launch the "Phoenix nesting" method, attracting the long-term target of the industry and the people to participate in the planning and construction of the textile valley.

According to the staff of textile Valley, at present, there are 3 companies and projects that invest more than 100 million yuan in the valley. Besides, the headquarters of the Asian fashion color Joint Committee will also be located in the textile valley. A new model will be set up here to carry out various business, such as color research, color matching, color distribution, color application, color education and so on. This is not a simple color factory or textile color research center, but a huge creative industry that can permeate all fields of production and life. According to the briefing, Ji Wenbo, the first designer in China, will also be stationed in the textile Valley and set up a designer training school. In accordance with the agreement reached with the relevant parties, China Japan Korea functional brand product display and trading center, China Textile Information Center textile Valley sub center, functional textile proofing test center, fashion creative designer studio and other projects are also preparing or attracting investment.

In the blueprint of the textile Valley, there is an obvious attribute of all the entries. That is, in the modern service industry, we advocate that everyone is for me and I am for everyone's culture, not only relying on the operators but also the participants to cooperate with each other, so as to promote the improvement and upgrading of the textile platform through the confrontation, collision, cooperation and win win of all kinds of resources and forces. The source of strength comes from service trade, creative design and financial capital.

Construction of the two main themes of production and life

The circle of ordinary people talks about matters, earning wages and thinking about tomorrow. The circle of businessmen is talking about projects, making profits and thinking about the next year. The circle of business people is talking about opportunities, making money and thinking about the future and security. The circle of the wise is talking about giving, exchanging is giving, obeying, and everything will be naturally rich. The textile Valley is a large circle composed of large and small circles.

In the existing planning area of the textile Valley, there will be two main themes: "production" and "life". In the "production" theme circle, there are textile research and development innovation base, cultural and creative base, and service trade gathering center. In the theme of "life", we will build riverside business district, high-end residential area and cultural leisure experience zone. These two circles will form the core of "science and technology business gathering area", one of the "four big areas" of Binbei new area.

According to the relevant personages, the platform circle of textile Valley is mainly divided into 5 parts. On the industrial platform, we will build the whole textile industry chain, establish a circle of high-end business personnel and business leaders on the integrated platform, provide business and logistics resources for customers on the service platform, enhance the influence of technology culture and industrial tourism on the compound function platform, and inject the world's forefront fashion ideas and practice models on the innovation platform. It can be said that each platform can achieve a circle, which is compatible with different circles, just like the Olympic rings. At the same time, these circles created by the textile valley are not only provided to the members, including many creative exhibitions, high-end forums, theme salons, information releases, products and technology fairs, etc., which are open to the world and attract more people to get to know and cooperate with each other through face-to-face, Internet and other ways. There will always be a suitable circle to help you find the possibility of cooperation and innovation in the collision and emotional exchanges, greatly reducing time cost, operating costs, customer development costs, improving operational efficiency and profitability, and heading for a higher, faster and stronger target.

The three words of "textile Valley" contain both ideas and real industries. The idea is not illusory. It has real industrial background, real cultural support and real financial support. In the eyes of Yan Yong, the steer of textile Valley, there are only a few designers, several small teahouses, and several creative rooms. Those good-looking things can not support the industry. The textile Valley must have some characteristics of the cultural industry. The most important thing for the cultural industry is to have solid support.

It can be expected that Textile Valley Such a new format and mode will bring rewards and surprises to those who are brave in innovation and good at grasping opportunities.