• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Cheng Jun, Chairman Of Wuhan Zhong Bai Department Store: "Dormant" These Years

    2014/4/14 11:14:00 44

    TransformationBrandAchievementQuality

    It can be said that hundreds of warehouses can have the scale and performance nowadays, which is inseparable from Cheng Jun's operation. In those days, it was under the guidance of Cheng Jun that it developed from two or three stores to Hubei's "supermarket king". Of course, the outside world is also about Cheng Jun. achievement Made sure. In 2006, Cheng Jun was named China's annual economic figure by CCTV. Over the years, only two entrepreneurs have been able to win the award. One is Cheng Jun and the other is Wang Jianlin, chairman of Wanda Group.


    In 2010, Cheng Jun transferred to the chairman of Chung Bai department store. A general manager of a supermarket goes to the general merchandise department. Though the position is promoted to the chairman, it is unavoidable to be held up. At that time, the industry was widely known: Cheng Jun was "frozen" because of disharmony with the top leaders. Since then, Cheng Jun has rarely received media interviews and rarely shows up in industry meetings.


    For Industry rumors, Cheng Jun's response was: at that time, the group leaders decided to let him take the lead in the two pioneering work of Zhong Bai department store. As time goes by, we can not understand the real situation at that time. But the success of Chung Bai department store. Transformation It is obvious to all.


    In 2011, Cheng Jun, who has just taken over Zhongbai department store, discovered such a trend: pedestrians in the streets are "damp in the tide", while the commodities in the central department store of Zhongbai group are "old and old". He realized that the traditional department store industry had been too far away from the changing needs of consumers. So Cheng Jun decided to close the store for three months and adjust the commodities.


    This adjustment almost turned the central department store, which was established in 1937, to the bottom of the old shop. "We closed the store in three months, repositioned it, and made it into a tidal shop, called customized Chaozhou life hall. Take more than 200. brand Clear out and invite more than 100 tide cards to come in. We have to sell the tide cards. This twenty thousand square meter shop sold 3.5 billion last year, and this year it is over 4 hundred million. " Cheng Jun said.


    Through this adjustment, Cheng Jun felt that consumers had become the world after 80, 90 or even 00. For such a customer group, they have several key words: the first is crossing, the second is Mashup, the third is subversion, and the fourth is nostalgia. In view of these four kinds of complex of consumers, China hundred department stores launched a series of adjustments.


    The first is to introduce "tide card" by self run mode. "In the past four years, we have also organized a team to introduce Chao brand and Wen Chuang brand in Taiwan. The so-called brand creation is the brand created by Cultural Youth and literary youth. Now, in May, Show Luo has settled in our department store. This year, Jay Chou will also be located in our central department store. After 80, 90, 00, their slogan is to tide card, not brand names. In addition, we have formed a team to develop a self built area with a level of more than 2000 square meters in the two or three tier market. Our own area 60% is on sale, and this year it may sell to 70%, only 30% is buyout. Because the supply of manufacturing is ample, we go to factories, to production bases, and to source. quality The introduction of goods with high price advantage. Cheng Jun said.


    According to Cheng Jun, Zhongbai department stores even sign JJ Lin. Every year JJ Lin goes to the central department store as a day manager. From 9 in the morning to 9 in the evening, there is only one hour to eat.


    Followed by the development of new categories, such as men's cosmetics. "We develop new categories and new formats according to the needs of modern life. Our physical store's research on customers is still at a very superficial stage. For example, our new products, men's cosmetics are a very large category. After 80, 90 and 00 men are disguised. Now Korea has a very good brand for men's cosmetics, very good quality, very good price. Cheng Jun said.


    Finally, the development and introduction of new formats and new experiences. Cara cinema is a format introduced by Zhong Bai department store. The cinema, which is open 24 hours a day, has been built into a KTV mode. There are two people's hall, four people's hall, eight people's hall and ten people's hall. Cara cinema has one hundred thousand movies to choose from. To increase experience, the seats of Cara cinema are even massage chairs.


    From the above transformation, we can see that although Cheng Jun is in the traditional retail industry, his thinking is constantly innovating, and it only changes with consumers' shopping habits. Cheng Jun seems to be a "changeable" person.


    "Third eyes retail" has always been a point of view, the boss of the supermarket is more "Earth", the general manager of the department store is more "fashionable", whether it is clothing image or speech and manner, with a clear industry atmosphere. In recent years, "sneak" department store has obviously felt that Cheng Jun has become "wet". Even in a media interview, Cheng Jun said he is now "a" Tide man "I am a businessman, a literati, and a tidal wave."


    From the general manager of the former supermarket to the chairman of the department store, Cheng Jun, who has been at the glorious moment of his life, has also encountered a career depression and ups and downs. We can see the tenacity and conviction as a professional manager. Cheng Jun can do well in his career, which is rare among the cadres of state-owned enterprises. It requires faith, patience, ability, conduct, and even a little luck.


    It is easy to work part-time, and it is not easy to work for state-owned enterprises.

    • Related reading

    Eagle Travel Textile Machinery Deputy General Sun Zhong Wen: Do Things Steadfastly

    Wealth story
    |
    2014/4/9 11:30:00
    21

    Huang Mingcui Creates Fine Online Jewellery Brand Plukka

    Wealth story
    |
    2014/4/6 18:12:00
    59

    鄧明善:一定要學(xué)會與機遇博弈

    Wealth story
    |
    2014/4/4 9:42:00
    18

    Interpretation Of Liu Hongzhong And His Dream Of Bloom

    Wealth story
    |
    2014/4/3 19:15:00
    34

    Liu Qiangdong: Entrepreneurship Is A Dream And Glory Of Youth.

    Wealth story
    |
    2014/3/24 16:06:00
    25
    Read the next article

    Liu Shengyi: The Internet Will Play An Important Engine Of Stimulating The Growth Of Digital Economy.

    In the 90s of last century, with the help of the digital revolution, the United States ushered in a long period of rapid economic growth. Subsequently, Europe, Japan and other regions and countries also actively promoted the development of digital economy. In recent years, with the rapid development of the Internet and mobile Internet, China is ushering in the opportunity to catch up with Western business civilization and achieve surpass by digitalization.

    主站蜘蛛池模板: 无遮挡一级毛片视频| 久久五月精品中文字幕| 99久热只有精品视频免费看| 精品久久久噜噜噜久久久| 成年女人黄小视频| 国产91精品系列在线观看| 久久久久久九九精品久小说| 青草国产精品久久久久久| 日本边吃奶边摸边做在线视频| 国产女人的高潮大叫毛片| 久久精品国产亚洲av电影网| 黄色链接在线观看| 日本视频免费高清一本18| 国产凌凌漆免费观看国语高清| 久久久久亚洲精品男人的天堂| 被夫上司强迫的女人在线| 无码av大香线蕉伊人久久| 又粗又长又黄又爽视频| 五月天婷婷在线播放| 97久久精品人人做人人爽| 精品一区二区三区在线观看| 女的扒开尿口让男人桶| 亚洲黄色免费网站| 91色资源网在线观看| 欧美国产激情二区三区| 国产成人精品怡红院| 久久国产劲暴∨内射| 美女扒开屁股给男人看无遮挡| 少妇人妻偷人精品一区二区| 亚洲色大成网站www永久男同| 91精品久久久| 最近更新中文字幕第一电影| 国产亚洲午夜高清国产拍精品| 中文字幕乱码人妻综合二区三区| 精品人妻潮喷久久久又裸又黄| 处女的诱惑在线观看| 亚洲国产欧美在线人成北岛玲| 麻豆久久婷婷综合五月国产| 放荡的闷骚娇妻h交换3p| 你懂的视频在线| 在线你懂的网站|