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    YISHION Leveraging IMO To Achieve A Big Breakthrough In "Small Profits" Market

    2014/4/19 12:46:00 72

    YISHIONIMOMarketing Strategy

    < p > < strong > 1, < a href= "http://www.91se91.com/news/index_c.asp > > garment industry < /a > tends to slight profit, cost increase is the main reason" /strong > /p ".


    < p > in recent years, the scale of garment industry has expanded and competition has become more and more intense. In the industry, the phenomenon of "good selling is not good to earn" has been frequently seen in the industry. By analyzing various factors, the profit of the whole industry is reduced, which stems from the increase of raw materials and production costs and the increase of internal management costs.

    This directly leads to the inability of enterprises to invest more in brand innovation and extension, which restricts the development of clothing brand, and how to curb costs will be a serious problem for garment enterprises.

    < /p >


    < p > YISHION is also beset by this problem, and with its own enterprise development, it integrates design, procurement, production, marketing and service.

    At present, there are more than 30000 employees, and more than 5000 stores in China and around the world, which highlights the importance of reducing costs and increasing efficiency.

    < /p >


    < p > < strong > two, reduce the cost and increase efficiency, use < a href= "http://www.91se91.com/news/index_c.asp" > IMO < /a >, create cover cost less a href= "http://www.91se91.com/news/index_c.asp".


    After careful discussion, YISHION needs to link all links in the supply chain on the one hand, and solve the problem of high inventory cost with efficient communication. On the other hand, it is necessary to adopt unified management for all retail terminals, timely feedback on the information of each store, and minimize the management cost to p.

    < /p >


    < p >, so YISHION decided to find a product that could meet the above two aspects to improve the company's operational efficiency and achieve better profitability. After careful market comparison, YISHION decided to choose IMO enterprise instant messaging cloud office platform.

    < /p >


    < p > 1.imo helps to get through the supply chain and solve the backlog problem.

    To reduce costs, the first thing YISHION must face is the serious backlog problem. The main reason for backlog is that there is no effective communication in all links of the supply chain, resulting in premature raw material warehousing or oversupply of products.

    IMO makes use of its unique interconnection characteristics to connect the supply chain of enterprises, forming an interconnection effect, and greatly reducing the reaction time.

    Supply chain upstream and downstream enterprises can use the platform of IMO architecture, YISHION can use IMO to provide various network communication methods, control all links, improve emergency handling capacity for emergencies, and instantly understand relevant market information, formulate targeted solutions to eliminate unnecessary inventory backlog caused by poor communication between parties.

    < /p >


    < p > 2.imo cloud office, communication office system.

    As a large garment enterprise in China, YISHION has more than 4000 stores in domestic and overseas areas, and it is quite difficult to manage.

    IMO's organizational structure and function will include its stores in YISHION's communication system and carry out unified management of information platform.

    Stores encountered problems such as insufficient stock and broken code in the sales process. They can issue enterprise announcements or use instant messages on IMO to share information with other stores to form a linkage sales system.

    Using IMO platform, headquarters can also have a thorough understanding of the promotional results of all stores in all sales promotion activities. Then, according to the sales information feedback from stores, the sales strategy is formulated immediately.

    Through the completely covered platform of the IMO structure, YISHION has got rid of the influence of the past mainly relying on telephone communication, resulting in the increase of management cost; the cost of store sales and maintenance caused by the inability to instantly understand store information has been completely eliminated.

    < /p >


    < p > look into the future, IMO helps YISHION build a cost management system based on communication and easy to manage, which will surely bring more success to YISHION in the future.

    < /p >


    < p > < strong > three, IMO is the largest and most professional enterprise instant messenger and cloud office service operator /strong < /p >


    < p > IMO cloud Office (www.imoffice.com) is the largest and most professional enterprise instant messenger and cloud office service operator in China. Over the past seven years, it has been committed to providing a safe, efficient and stable enterprise communication solution for enterprise users. It is committed to providing instant messaging and collaborative office services for China's 600 Internet companies and 220 million office workers.

    < /p >


    < p > as the pioneer of cloud office type instant messaging platform, IMO enables cloud computing technology to enable enterprises to establish their own proprietary communication platform just like individuals using QQ, so as to achieve instant communication between "internal management and external connectivity", help enterprises improve communication and management efficiency, reduce the cost of enterprise informatization, and enhance business efficiency.

    < /p >


    < p > from Li Jiacheng's Hutchison Whampoa to the voice giant tech fly, from the research frontiers to the STO, from the Ministry of education to the China Telecom.

    Enterprises and institutions in all walks of life are using IMO to improve work communication and enhance operational efficiency.

    < /p >

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