Luxury Stores, Service Big Survey, Worst Performance

< p > < strong > LV, Prada, KateSpade and Dior showed the worst performance < /strong > /p >

"P" > strong > "looks beautiful" department store service -- reporter Survey > /strong > /p >

< p > this is a very contradictory matter.

On the one hand, luxury brands flaunt "the world's top service". On the other hand, we continue to receive Tucao, or even rights protection, from the private sector.

In this phase of the experience survey, we have a problem for many luxury goods owners in Hangzhou: is it possible to wear sportswear to luxury stores? Are these so-called "polite high-end services" open to you? < /p >

< p > two experiencer, wearing two different sportswear, visited Hangzhou Tower, Wanxiang city's LV, Prada, Dior, Fendi, Armani, Celine, Burberry, Hermes, KateSpade, MiuMiu, 10 stores, in the shop, experience products, shop and other aspects of the observation of the anti reaction of the spider, the result is happy and worried.

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In the book "luxury worship", Chadha has divided the luxury consumption into 5 stages: suppression, the beginning of money, showing off, adapting and life style. At the moment, people are experiencing the stage of "showing off" to "adapting". The consciousness of "being served" is awakening. In the future, is the cool feeling of luxury "distance aesthetics" created, or whether there is the day when the atmosphere is caught up? < /p > p

< p > < strong > experience setting < /strong > /p >

< p > in this experience, we have a total of two Experiencers, wearing two sportswear solutions, one set is: HUM cotton zipper sports jacket, H&M sports pants, CONVERSE canvas shoes, the other set is: Super Dry hat hat sweater, Nike yoga pants, Ash slope and sports shoes.

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< p > < strong > experience report < /strong > /p >

< p > < strong > "heavens, they totally ignore me!" < /strong > /p >

< p > < strong > experience is the worst: LV, Prada, Dior, KateSpade < /strong > /p >

< p > LV: on Sunday, there were not many customers in LV shops, and Sales (Sales Consultant) was not busy either.

As soon as the reporter entered the shop, the two or three Sales made a "human body scan" with his eyes. Then he decided to ignore me and quickly turned around and entertained another pair of fashionable couples until the reporter walked out of the shop, and Sales did not provide any services in the whole process.

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< p > Prada:Prada counters took a "closed shop" measure after a certain number of guests entered the shop. The staff explained that it was to ensure that every guest could enjoy one to one service.

However, when the reporter entered the entry shop after a long wait, he found no Sales came to entertain reporters.

What are the Sales people doing? A well-dressed middle-aged buyer bought two Sales entertaining at the first time.

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< p > KateSpade: this shop in the Mixc can be rated as the "worst hit" shop.

After the reporter entered the KateSpade, no clerk came up to meet him. The reporter picked up the bag and looked at the clerk.

Immediately after that, the reporter turned over several clothes in the clothing area at random. At this time, one of the shop assistants came to the front of the reporter to restore the clothes to the original, the whole face was black, and the other two salesmen began to pay attention to a fashionable young girl from beginning to end.

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< p > Dior: in the whole process of entering shops, selecting products and leaving, no Sales came to inquire voluntarily, and the whole process was completely ignored.

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< p > < strong > "welcome ceremony is still complete" < /strong > < /p >.

< p > < strong > experience is acceptable: Fendi < /strong > /p >

< p > in the process of experience, a lot of big service is embarrassing, but there is also a big Sales with an affinity.

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< p > Fendi: when the reporter entered the shop, he greeted him warmly, so that the reporter who had been cold shouldered felt a lot of lighthearted mood at once.

When reporters select things, they follow them all the way. Although they did not make any presentations, they maintained a certain degree of concern and were ready to provide services.

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< p > "this male Sales saved me from the luxury of the so-called high-end service," /p.

< p > < strong > the sense of experience is best: MiuMiu, Emporio Armani < /strong > /p >

< p > MiuMiu: when a reporter enters a store, a male Sales comes up and asks the reporter whether she is using it or giving it to herself. How old is the person, what kind of preferences he has, and carefully introduces all kinds of styles and colors, and introduces them one by one. He is patient throughout the whole process, and finally sends the reporter out of the shop enthusiastically.

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< p > Emporio Armani: the reporter randomly asked 10 customers, which service is the best? Many guests have the name of Armani. After entering the shop, the shopping guide is very enthusiastic, and the service is thoughtful when fitting out. Finally, even without buying attitude, it is still very good.

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< p > < strong > experience analysis < /strong > < /p >

< p > < strong > Sales why is so "drag"? < /strong > /p >

< p > < strong > Secrets 1: the bags and shoes you carry decide Sales < a href= "http://www.91se91.com/news/index_c.asp" > passion index < /a > /strong > /p >

< p > a good example happened in Prada store. It proved that what kind of shopping bag you had on your hand is very important.

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Last Sunday, reporters who appeared in Prada stores wearing sportswear were not too enthusiastic about Sales's reception. P

Another middle-aged female customer was also a sportswear dress, but was jointly served by two Sales customers, because the customer was carrying a huge LV paper bag in her hand - apparently she had just sped up from the LV store.

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< p > "really want to say that Sales's understanding of human skills, in addition to bags, quickly determine the basis of a female consumer level of consumption and shoes."

Hermes store Sales revealed.

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< p > in this test, the reporter chooses two pairs of sports costumes for shoes, one chooses the ordinary CONVERSE canvas shoes, and the other chooses Ash's slope heel sneakers. The latter sells for nearly 1000 yuan higher than the former. Under the "poisonous eye" of Sales, the guests wearing Ash are relatively more receptionist.

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< p > < strong > Secret two: 30-45 years old and well-dressed guests are Sales's favorites < /strong > /p >

< p > in the interview, a lot of big Sales have mentioned that "wearing may deceive you, but age temperament is not deceptive. It depends on working experience."

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< p > the so-called age temperament, popular point of view, that is, you hold can not live HLOD big card.

"Some guests first look around after entering the shop, then hesitate to walk to the handbag area. These are basically the first time to come to the store, and some enter the store will ask you directly where the new product area is, most of them are old guests."

Burberry store Sales said.

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< p > it is reported that the most popular objects in the service of Sales are 30 to 45 years old and middle-aged people who dress appropriately. If they hold big bags or expensive jewellery, they are the best objects in Sales's eyes.

If you are fashionable and fashionable, you will be more likely to be popular in big stores.

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< p > < strong > Why are the big names so cold? < /strong > < /p >

< p > < strong > reason 1: deliberately created < a href= "http://www.91se91.com/news/index_c.asp" > distance sense < /a > /strong > /p >

< p > in the interview, we encountered quite a number of customers' luxury service of Tucao luxury goods, and the most heard was "cold".

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< p > many big brands interpret "this cold sense of distance" as a manifestation of brand culture. For example, luxury brands will require uniform dress for black suits, and many stores, such as LV, will also be equipped with a large security personnel standing at the gate, which will create psychological oppression for consumers.

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"P >" a luxury attraction is a very important point is the sense of mystery, big cards need to maintain this sense of distance, but can not scare all the guests away, it is difficult to succeed in taking this position.

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< p > < strong > reasons two: < a href= "http://www.91se91.com/news/index_c.asp" > Sales < /a > uneven quality < /strong > /p >

< p > Sales is an important link between big brands and customers. Many customers' bad impression of big brands comes from the indifference of Sales.

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< p > according to the 2013 China luxury industry human resource report, 15% of the luxury goods practitioners are below the undergraduate level, most of them are from shop sales staff, while the other 68% have bachelor's degree, and 17% have masters or above degrees, almost all of them are senior managers of luxury brands.

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< p > in the survey report, the reporter also found an interesting phenomenon: for the career evaluation of luxury goods practitioners, the expectations of the outside world are obviously higher than those of the actual practitioners.

HR, a well-known department store in Hangzhou, and a reporter, revealed that the big Sales has gained a higher salary through frequent job hopping, but it is difficult to form a stable sense of corporate value.

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