Guangzhou Commercial Buildings Strengthen Experiential Consumption And Run Night Markets

< p > > strong > good Plaza night market will be launched in September, half of which sell special products. Half of the well-known restaurants provide night snack < /strong > /p >

< p > the first night market in Tianhe business circle is likely to unveil the mystery in September.

At present, as the host of the night market, the good Plaza is actively contacting the famous restaurant of the commercial building, hoping to spend the night with delicious food to attract Guangzhou favorite guests who like the most food and drink, and at the same time bring enough popularity to the night market.

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< p > but the large commercial buildings such as Tianhe City and Taigu Hui near the good Plaza have a wait-and-see attitude towards holding a night market in the commercial building.

Whether they will introduce the night market mode depends entirely on whether Yu Zheng's "experiment" can achieve satisfactory results.

Some experts are bluntly speaking that the market conditions are not mature at night.

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< p > < strong > catering film KTV linkage attracts popularity. < /strong > /p >

< p > recently, a careful citizen will find that the "a href=" http://www.91se91.com/news/index_c.asp "good Plaza" /a "has completed a negative upgrade and pformed half of it into a catering restaurant. It will also introduce night market stalls, including Guangzhou featured products, street performers and independent designers.

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< p > yesterday, the reporter saw that from the East Court of the good Plaza to the negative layer, it was like putting people into a gourmet paradise. There are gourmet shops from all over the world, such as the famous tea restaurants in Hongkong, the specialty shops in Singapore, the dessert shops in the US brand, the French brand mcaron shop, the Korean chain coffee shop, the baked cheese cake shop and so on.

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< p > > so as to open up a new restaurant world, the intention of the good Plaza is obvious: pave the way for the opening of the night market in September.

Xie Meng, vice president of the Tianhe Road Business Association and the vice president of the Plaza, announced earlier that the good Plaza will build a night market by the end of September this year. The business hours of the first floor, the M floor and the first floor of the shopping mall will be extended to 2 a.m., and the night market stalls will be provided in the atrium and aisle on the first floor.

At that time, catering, film and KTV will be linked up to become the main content of the night market. At the same time, retailers who are suitable for night market will be integrated together to attract more people.

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< p > < strong > night shops will be the mainstay of the night market < /strong > < /p >

< p > Xie Meng said in an interview with reporters that the planned first night of the night market will first open up a negative dining night, and the next two and three phases will gradually join the dining hall of the three and four floors of the commercial building. In the future, this will be the first upgraded version of the Guangzhou department store.

"People in Guangzhou have the tradition of night shopping, and night markets can not be without night snack."

In the blueprint of Xie Meng's night market, night snack in restaurants and restaurants occupies a very important proportion.

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< p > "we are indeed negotiating with a number of restaurants and restaurants, hoping that these restaurants can extend their business hours to 2 a.m. or even longer the next day."

The person in charge of marketing department of the good Plaza confirmed to reporters that the current talks on the night market catering are being carried out by home. "But because the concrete plan for the night market has not yet been formally promulgated, we have not yet reached a final agreement."

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< p > "Tianhe Road business district to launch night market, must have food support, otherwise I am afraid it is difficult to continue."

Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, also agreed with Xie Meng's idea that he thought that the most suitable and attractive person in the night market was catering business.

He believes that the type and quantity of food and beverage restaurants determine the quality and scale of the night market.

If the night market lacks the main force of special catering and street snacks, it will be featured by a small number of young people who love exhibitions, pantomime and street performers. Such a night market may make a special feature, but the scale will be limited.

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< p > < strong > the night time of the night market of commercial buildings is concerned by all parties concerned < /strong > < /p >

< p > < strong > citizen: how many guests can be left by drinking and drinking? < /strong > < /p >

< p > mentioned night market, some people questioned: now business is developed, online and offline, domestic and foreign shopping is very convenient, people's consumption requirements are constantly rising, do they need to go to night market shopping? Do you want to go shopping at night market? And night market and night singing K are two different things. If you only sing K by night, how many passengers can you attract? < /p >

< p > there is also the public saying that now the electric business and Internet business are developed. The shopping mall has been reduced to < < a href= > http://www.91se91.com/news/index_c.asp > fitting room < /a >. If the business hours of shopping malls are lengthened simply, then the night market will only become an "extended version of the fitting room".

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< p > < strong > Merchants: citizens < a href= "http://www.91se91.com/news/index_c.asp" > window shopping habit < /a > it is difficult to change < /strong > /p >

Zhu Zhishan, director of marketing department of Tianhe department store, said, "Tianhe department store has no plans to open night markets." at present, the most popular shopping mall is from 6 to 9 in the evening. After 9 hours, the passenger flow will drop rapidly.

And most of the shopping centers are family and office workers. After shopping after dinner or after work, shopping time is relatively fixed. It is not easy to change.

Taigu Hui official said that the mall did not plan to change the "Ten Nights ten" business hours.

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It seems that all the shopping malls and business circles in P have poured cold water on Xie Meng, but Xie Meng just told reporters: "let them continue to wait and see."

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< p > < strong > Traffic: bus routes are closed early, customers are interested in shopping and are afraid of discount < /strong > < /p >

< p > at present, the most troublesome thing for Xie Meng and other businesses is that after the night market is opened, the pportation facilities may not be able to satisfy the customers who come in late.

Unless the customer has his own car, the time for the customer to leave is bound to depend on the time taken by the subway and the bus.

Many people in the interview with reporters also said that holidays do have the urge to stroll around the night market, but after 10:30 pm, the buses have been stopped gradually, and the interest of shopping will be discounted if we want to catch the last bus.

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< p > at present, the main public pport facilities of Tianhe commercial area are BRT and subway. Most of them are BRT at the latest at 22, and there is no BRT after 22:40.

The last subway train leaves at 23:30.

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Less than P, however, Huang Wenjie said he was not worried about the impact of traffic problems on the night market.

He pointed out that at present, the most popular places along the Yangtze River such as the Guangzhou late night are the buses and subways which are inconvenient to reach. However, the traffic problems have no effect on the nightlife here.

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