The Exhibition Will Not Be Changed To The City.

In recent years, there are always some exhibitions that are constantly changing the host city. This year in Beijing, next year in Shanghai, a few years later moved back to Beijing. I wonder if it is because of the idea that trees move the dead to live. However, does this move theory apply to exhibitions? I don't think so.

The exhibition has brand attributes. The establishment and creation of brands requires some long-term and stable core elements to form a fixed image, so as to create a stable exhibition brand. For the exhibition, the host city is a more important element in the core elements of the brand.

When people describe an exhibition, they often say, "that exhibition was attended by me in a certain year, held in a certain city, I met many people at that exhibition, and the order harvest was also good." This kind of information. The order of time, place, and event seems to be a custom established in people's minds. For some companies who often attend exhibitions, they have a higher degree of repetition in the exhibition, so the expression of the year will fade, and the position of the place will rise in the expression, becoming the symbol element of the exhibition.

Each exhibition has its own unique style. Whether this style is distinct or not determines whether the logo of the exhibition brand is obvious. This requires the exhibition to find its own city according to its own style.

I remember chatting with a fashion man once, because I need to travel frequently, I wonder if he needs to wear his own clothes. clothes Bring him back, but his answer is surprising: "no, the clothes I wear abroad are not suitable for domestic wear, because those clothes are only suitable for the style of a foreign city, and the styles of domestic cities are different. These clothes can not be worn."

However, for the exhibition, the influence of city style on the exhibition is not only so simple. Different cities have different styles and main directions of development. This also determines that different exhibitions need to choose the corresponding cities according to their own exhibition style and exhibition contents. Only in this way can the exhibition with city style complement each other and be more conducive to the establishment of the exhibition brand.

In addition, changes in the host city will also bring about the instability of exhibitors. Exhibitors' choice of exhibition will be affected by the location of the host city of the exhibition. When the exhibition host city and the enterprise are in the same economic circle, enterprises will be more willing to participate. If the exhibition city is not regularly changed, some enterprises will not be able to participate in the exhibition for a long time. The economic circle of the host city will change, and the enterprises will change accordingly, which will also reduce the attractiveness of the original exhibitors.

In fact, the exhibition as a brand, in particular, needs a kind of persistence. In fact, many exhibitions have been held in a city many times. Exhibitors are becoming more and more extensive. The number of exhibitors is more and more, and the exhibition function is stronger and stronger. It embodies a kind of insistence on creating the strength of exhibition brand. The brand of exhibition needs to be built like this. Clear your own style, stabilize the host city, form a stable exhibitors group, make the exhibition a symbol of the city, and the exhibition is closely related to the development of the city, so the exhibition will also win more local resources support.