Consumption Statistics In The First Quarter Of Beijing: The Downturn In Footwear Industry Will Continue

Facing the international economic downturn and the downward pressure on domestic economy, Beijing's market structure is also constantly adjusting. According to the Beijing Municipal Bureau of statistics for the first quarter of this year consumer goods Retail sales statistics, Beijing Commercial Daily reporter from a number of dimensions to interpret this, so as to outline the consumption trend of Beijing in the first quarter of this year.

The growth rate of social spending declined significantly: 5.1%

According to the statistics of Beijing Statistics Bureau, the retail sales of social consumer goods in Beijing (211 billion 139 million yuan), an increase of 5.1% over the first quarter of this year, is the lowest growth rate in recent years. According to the use of commodities, the consumption of commodities increased by 4.4% over the same period last year, higher than that of the same period last year, and negative growth in wearing commodities, and the growth rate of commodities was cut to 6.8%. According to the industry, the wholesale industry grew by 4.4% to 21 billion 110 million yuan; the retail industry increased by 6% to 171 billion 872 million yuan; the lodging industry showed a negative growth of 16.7%; the catering industry increased by 0.9% to 15 billion 416 million yuan. By region, the amount of rural community growth increased by 11.7%, significantly higher than that of urban 5%, but the total amount of the former was relatively small, only 3 billion 902 million yuan, which was 1.85% of the total social exclusion.

According to the data from various districts and counties, the data of the six districts in Beijing city in 2014 1-2, which have been released in the month of 2014, show that the amount of Chaoyang District society has reached 30 billion 250 million yuan, ranking first in the list, followed by Haidian District, and the social withdrawal amount has reached 26 billion 110 million yuan. At the end of the Shijingshan District, there are only 3 billion 420 million yuan. However, from the perspective of growth, Shijingshan District is the top 9.6%. At the same time, the only negative growth in the six cities is Xicheng District, with a social surplus of 16 billion 580 million yuan, ranking third.

Online retail into black horse: 38%

It is worth noting that, with the declining trend of the total consumer goods volume, the online retail sales for the first time in the quarterly statistical range increased by 38%, reaching 25 billion 488 million yuan, contributing 12% of the total social consumption volume. However, this figure is lower than the national average. According to the National Bureau of statistics, the online retail sales of the above quota units increased by 51.7% over the same period of 1-3 this year.

In the view of Lin Ya, vice president of Beijing Electronic Commerce Association, in the first quarter, the growth rate of online retailing in Beijing and the whole country was quite different. On the one hand, the number of online retail sales in Beijing area was large, and the holiday factors also lowered the data. "The first quarter included traditional festivals such as Spring Festival and Lantern Festival, and these holidays are the off-season of online shopping, which has hit the online retail sales volume". Beijing Business Daily reporter found that the Beijing Municipal Bureau of statistics data in March showed that the growth rate of online retail sales was 46.6%, which is not much different from the national data.

Lu Yan, director of the Beijing Municipal Commission of Commerce, said Electronic Commerce It has become a new engine to stimulate consumption growth in Beijing. Based on the contribution of e-commerce to Beijing's commerce last year, in 2014, the Beijing electricity supplier will also usher in a new trend in terms of brand, consumption, logistics and distribution. In 2013, the total amount of Beijing's social savings amounted to 837 billion 510 million yuan, of which 92 billion 680 million yuan in online retail sales, an increase of 44.3%, accounted for 11.1% of the total social withdrawal amount, and contributed 42.4% to the increment of social spending. It is estimated that in the new year, we will strive to achieve 110 billion yuan in online retail sales and account for 12% of the total social consumption.

Decline in catering industry: 2%

Although the catering industry last winter, the first negative growth in ten years, but this year, the catering industry declined significantly. According to the statistics of Beijing Municipal Bureau of statistics, according to the consumption pattern, the catering industry earned 17 billion 912 million yuan in the first quarter, down 2% from the same period, or half of the decrease. In the first quarter of last year, the catering revenue was 19 billion 671 million yuan, down 4.2% compared to the same period last year.

However, according to the recent analysis report of China top 100 catering enterprises released by the Chinese Cuisine Association and the 2014 China catering industry development report, none of the top 100 restaurants in Beijing has entered the top 10 of the 2013. Hong Tao, director of the Institute of Business Economics of Beijing Technology and Business University, said that consumption is closely related to economic growth. At present, the slowdown in domestic economic growth has restrained consumption to a certain extent. In addition, Beijing has a large number of state institutions and is heavily influenced by policies. The government strictly controls "three consumption", and to a certain extent, it has a great impact on high-end consumption, especially catering and entertainment industry.

While the upscale restaurant and restaurant revenues are falling, the rise of popular catering and time-honored restaurant enterprises has brought impetus to the catering industry in Beijing. According to the market sales situation released by the Municipal Commerce Commission during the first quarter of many holidays, the number of customers such as Emei restaurant, casserole, barbecue season and other famous brand shop numbers exceeded the number 200. In addition to the time-honored brands, some low-grade restaurants, specialty shops and chain brands become the first choice for mass consumption.

Accommodation industry downturn: 4.8%

Unlike catering driven by local popularity, the housing industry is mainly driven by external population. Data show that in the first quarter of this year, the turnover of Beijing's accommodation industry dropped by 4.8% compared with the same period last year, achieving a revenue of 10 billion 947 million yuan. The direct factor is the decrease in the number of inbound tourists. According to the sample analysis of Beijing Municipal Bureau of statistics, the number of inbound tourists includes star hotels, non star hotels and non accommodation facilities. In the first quarter of this year, the total number of domestic tourism decreased by 10.2% compared with the same period last year, and the total number of inbound tourism decreased by 11.6% compared with the same period last year. The number of inbound tourists from Hong Kong, Macao and Taiwan and foreigners dropped by a total of 69.5%. This means that external consumption in Beijing is gradually decreasing.

Lu Yan, in the 2014 report of the city's business work conference, said that this year will continue to promote the upgrading of the five commercial streets, the South extension of the South and the expansion of the commercial streets of Gaobeidian quintessence art merchants street. brand Advantages and strive to incorporate more "time-honored" goods into the "Beijing gift" sales channel.

Wear and tear products: 1.3%

Food and clothing products, which are most closely related to the daily life of consumers, are also the main components of the volume of social spending, showing a slump in the first quarter of this year. The consumption volume of wear commodities accounted for more than 72.5% of the total value of the club. Among them, the wear and tear volume of clothing companies decreased by 1.3% to 19 billion 270 million yuan compared with that of the first quarter of last year. The growth rate of wearing goods was 4.4%. The largest contribution of goods to consumers was 133 billion 820 million yuan, an increase of 6.8%, but lower than the 15.3% increase in the same period last year.

At the same time, the department stores that sell clothing products were also compromised. Dongcheng District Statistics Bureau said that in 1-2 months this year, the total retail businesses represented by department stores realized retail sales of 1 billion 340 million yuan, down 13.9% from the same period last year. At the same time, it is also affected by the external factors arising from the rise of e-commerce sales and the internal factors of decoration and transformation. The sales of comprehensive retail sales showed a downturn, resulting in a 1.6 percentage point decrease in retail sales in the whole region.

As the end of the industrial chain, the weakening of consumer confidence will inevitably affect the sales and manufacturing of upstream industries. The most obvious thing is the backlog of products and inventory. Since last year, Shoes and clothing The inventory crisis of the industry is constantly exposed, and the brands have to deal with low discount products, or even a large number of stores. In 2013, the inventory of six major domestic sports brands Lining, Anta, PEAK, 361 degree, China trend and XTEP were 942 million yuan, 689 million yuan, 366 million yuan, 409 million yuan, 183 million yuan and 537 million yuan respectively. In the first quarter of this year, the downturn in the footwear industry continued. From the source point of view, the consumer confidence index showed that the index was 102.6 in the first quarter of this year, a decrease of 2 over the previous quarter, indicating that consumer confidence is gradually weakening.