Private Express To Catch Sea And Aim At International Distribution

< p > in mid April, the "sea purchase Fengyun" officially opened to the outside world, and tried to stir up a pool of spring water with the advantage of logistics.

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< p > < strong > phenomenon < /strong > < /p >

< p > < strong > low price attracting Hai Tao Group < /strong > < /p >.

Miss P, who likes online shopping, said that many cosmetics and clothing brands will have half off preferential activities in the foreign official website. "When taking advantage of the beauty website's activity discount, plus pshipment charges, sometimes half the price of the domestic counters, it will be cheaper than buying various kinds of products."

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< p > according to the data released by China Electronic Commerce Research Center, the paction scale of China's overseas purchasing market in 2013 exceeded 70 billion yuan.

In 2013, the consumption scale of Alipay's "Hai Tao" increased by 117% over the same period last year, much higher than the 64.7% growth rate of domestic online shopping.

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< p > it is understood that at present there are three ways for Hai Tao: first, through the purchase of Taobao's global purchasing platform such as domestic e-business platform or network buyer; two is to choose direct mail service abroad, and to send goods directly to China by foreign electricity supplier; three, to purchase goods directly on overseas e-commerce platform, and to find a distribution way to pport goods back to China.

Among them, the most simple way to buy electricity by domestic suppliers is the third most technical difficulty.

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< p > < strong > forerunner < /strong > /p >

< p > < strong > "cross border links" became the representatives of the regular army < /strong > < /p >

< p > it is reported that in December last year, the cross-border e-commerce pilot platform of Shanghai free trade area was formally launched, and became the "regular army" in cross-border online shopping.

Similar to the Tmall international platform of Alibaba group, cross border communications are also easy to play, consumers only need to register members, login can purchase online, and shipping mode can be sent directly from China to China or from FTA to all parts of the country.

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< p > it is worth noting that the cross border links require the foreign merchants to enter the country in terms of qualification and after-sale services, and the type of commodities has become the biggest weakness of cross-border e-commerce providers.

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Although P Tmall international platform is also facing the same situation, the layout of Ali's Hai Tao is even more diverse.

In addition to negotiating foreign electricity providers, Alibaba also uses the rookie network platform "overseas pfer" application, to help users solve some overseas businesses do not provide direct mail service in China, in addition to actively using Alipay to expand overseas markets.

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< p > strong > International: < a href= "http://www.91se91.com/news/index_cj.asp" > Hai Tao < /a > pfer low freight > /strong > /p >

< p > by reporter, although many foreign electricity providers such as Fifth Avenue's official website and Messi's department store have opened direct mail business to China, they support direct mail delivery to the country, but most of them voluntarily overlap the value-added tax and consumption tax, and cooperate with the four major international express companies. International express companies often take the initiative to declare business in a commercial way, and pport prices are quite high.

Correspondingly, the pport company sends the goods to the country, and the first freight is often less than 10 dollars.

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< p > it is understood that at present, there are more than a dozen famous pshipment companies on the market, such as friends express, boat express, 100 link logistics network and storm express. They have different entry ports. Compared with direct mail, the price is cheaper but the delivery time is longer.

Transhipment companies generally do not choose strict customs of the first tier cities (Beijing, Shanghai, Guangzhou, etc.), and more choose to manage the more relaxed second tier cities (Tianjin, Chongqing, Kunming, etc.) customs clearance, and take the initiative to provide sub service business for the customers. Although the customs clearance time is longer, the probability of being taxed by the customs is limited.

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< p > according to the reporter's enquiry, the first price in the US pshipment company is about 8 US dollars.

Taking 100 logistics as an example, although the first line from the United States to mainland China is $4, the minimum carrying weight is 2 pounds.

On the way of pportation, it is divided into economic lines, priority A lines, priority B lines, milk powder group buying lines, clothing group buying lines, etc., which can be assigned to the corresponding ports according to the nature of the goods.

Among them, the economic line is paid according to the customs policy, while the priority line and express line can enjoy tariff subsidies and no tariff troubles.

The shipping time is relatively unfixed. The clearance period is about 2 to 4 weeks, and the actual operation of the customs will prevail.

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< p > take Janesce moisturizing and Moisturizing Hand Cream 100ml as an example. "Cross border pass" is priced at 245 yuan, plus 115 yuan tax, total 345 yuan, two sets price 690 yuan.

In Amazon, it sells for $37. If you buy two sets, enjoy Amazon's American Free postal service, and then pass the distribution of the priority line of 100 logistics, you can enjoy tariff subsidies, plus the freight price is 525 yuan.

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< p > < strong > domestic: < a href= "http://www.91se91.com/news/index_cj.asp >" private express "< /a > start entry" /strong > /p ".

< p > it is reported that since last September, the private express giant SF has begun low-key layout of the overseas pfer platform - Hai Feng Yun Yun, but only for SF employees to open the beta.

In November last year, STO also set up an American company to buy the US express company and receive commercial express to China and around the world.

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"P" in April this year, both SF and Shentong pport platform are officially open to users. After users register on the official website, they will obtain an overseas address and a proprietary storage box number free of charge. They can use the overseas address provided by the pport platform, and purchase directly from e-commerce sites such as eBay, the American group purchase website Groupon and Amazon.

According to the data, the pport warehouse of SF is located in New York and Iowa, and the pport warehouse of Shentong is located in San Francisco, Losangeles and Oregon.

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< p > the official website of Shun Feng shows that the VIP membership price is 2 pounds (about 0.454 kilograms), lifting 10 US dollars. After that, the price of the VIP member is increased by 1 pounds, and the price is increased by 5 US dollars. The average user is 2 pounds, lifting 12 dollars, and then increasing by 6 dollars per pound.

It's only 7-10 working days to send goods from the United States to China and enjoy 30 days of free storage service.

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< p > it is worth noting that Shun Feng and Shentong have detailed requirements for the items they can undertake, and the electronic products with considerable foreign concessions are listed in the prohibited catalogue by SF.

Together with precious metals, precious stones, alcohol and alcoholic beverages, tobacco antiques and so on.

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< p > < strong > analysis < /strong > < /p >.

< p > < strong > international express delivery profit > /strong > < /p >

Phase P, chief executive officer of Yuantong express company, pointed out that the rise of Hai Tao is essentially the promotion of cross-border electricity providers, where consumers buy two spreads: one is the O2O spread, that is, the price difference between online and offline; the difference between second overseas and domestic goods.

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Zhao Xiaomin, a p a href= http://www.91se91.com/news/index_cj.asp, said in an interview with reporters that for the courier companies, because of the rising cost of labor, land and capital, and the increasingly fierce price war in the country, the profit margins of many enterprises have become increasingly small. At present, the average profit margin of China's express delivery industry has dropped from 20% of seven or eight years ago to 3% to 5% now, and some of them are still as low as 1%. This also makes the courier company turn its attention to the highly profitable international electricity supplier distribution market, seeking new growth points and diversifying development.

At present, the market of Hai Tao has expanded rapidly, which has become a way for domestic logistics companies to go abroad.

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< p > Zhao Xiaomin said that apart from the price, speed and service are also very important.

Although there are many Chinese couriers in the market, the corresponding services have not kept up.

The distribution market of Hai Tao is still scarce.

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< p > < strong > most of them do not have the ability to go abroad. < /strong > /p >

< p > it is noteworthy that although Tantong has not yet launched Hai Tao pport business, but according to the reporter, Yuantong, Zhong Tong and other express companies have begun to layout in this area, with cross-border e-commerce platform to provide distribution.

According to statistics, the express delivery companies that have applied for international express business license include Shun Feng, Zhong Tong, Yuantong, Yun Da, Baishi network, home express, and sunning Yun Shang.

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"P >" Yuantong Express "told reporters that the company has begun to layout Hai Tao pfer business.

According to the briefing, recently, Yuantong Express has reached a cooperation with CJ Korea, which will launch a unified express charge service from mainland China to Korea. It can achieve door-to-door service within 72 hours.

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Ni Genyan, vice president of Zhong Tong express, revealed that China Unicom will carry out "outward" to the end, and formulate effective service operation norms and processes in cross border logistics, flexible development of international markets through various channels, and take the road of international development. P

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< p > but in Zhao Xiaomin's view, the "Tongda" company still faces internal management problems in China. Recently, Shen Tong has been revoked the freight license and trademark because of the express delivery problem. In fact, at present, it does not have the ability to go out of the country to resist risks.

With the competition of the domestic express industry becoming more and more obvious, there will not be a reorganization or merger of the "access Department" in the future.

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< p > Zhao Xiaomin pointed out that in the international market, relatively well-known is Shun Feng and EMS, and the overseas layout of other companies is still in the initial stage.

In his view, after China Merchants, CITIC Capital Shares Shun Feng, so that Shun Feng can coordinate multiple resources, and EMS backed by state-owned trees, the two have good financial policy support, in the layout of Hai Tao business has more advantages.

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