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Qingdao Fashion Designer Brand Creative Experience Valley Starts

2014/5/2 13:04:00 66

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Qingdao Fashion Designer Brand Creative Experience Valley Qingdao Designer Brand

April 29th morning, the 2014 fourteenth China (< a href= "http://www.91se91.com/news/index_c.asp" > Qingdao < /a >) International Fashion Week and the launching ceremony of Qingdao fashion designer brand creative experience valley were held at the CHINA commune, Qilu Cultural Industrial Park 8, three Minjiang Road, Qingdao.

The whole activity is divided into three parts: launching ceremony, local brand designer's creative show and visiting creative experience valley.

The chairman of the Qilu Cultural Industrial Park, CHINA commune, chief executive of cattle and tiger, first welcomed the speech.

2014 Xiang Yangqing, deputy director of Qingdao International Fashion Week Organizing Committee and director of Qingdao economic and Information Committee, delivered a speech at the launching ceremony, flying the "creative butterfly" which officially represents the official experience of Qingdao fashion designer.

Professor Mao Lihui, a famous fashion critic in China, chairman of the Qingdao Fashion Designers Association, designer representative, representatives of the industry, and representatives of nearly 100 journalists gathered in the Qilu Cultural Industrial Park, the CHINA commune, the wooden plank road waters, to witness the launching ceremony.

online trading line experience - integrated store creates a new industry mode /p >

Qingdao fashion designer brand creative experience Valley is located in Qingdao, Minjiang, China's 8 road CHINA commune in the south of China.

In his speech, the chairman of the cattle and tiger Corps said that the annual Qingdao international fashion week is a platform for the display and promotion of fashion brands. It is also a creative incubation platform. It enjoys high popularity and reputation both at home and abroad, and has led the leap forward upgrading and development of the garment industry and even the creative fashion industry.

Qingdao designer brand creative experience Valley is a new experience system that integrates many Industry Design Frontier ideas and design essence, relying on CHINA commune culture, creativity, health and tourism experience complex, and co creation.

He proposed that the creative experience Valley is to lead the original designer from originality to creation, from creation to creation, from creating cards to creating customers, and stepping out of the new mode, and ultimately forming the creative brand cluster of Qingdao designers with the influence of the times.

designer integration store is a collection of original works created by many designers and experienced consumer shops.

Niu tiger introduction, designer integration shop is the core of experience Valley, experience Valley is built on this basis, a complete experience system.

Facing the innovative personalities of intellectual personality, lifestyle and taste, she converged resources of top designers in Qingdao and even at home and abroad. With the mission of modernized Chinese culture, the sales system, brand promotion system and designer brand incubation system under line and offline were constructed.

Here, the consumer experience platform, the brand promotion platform, the brand marketing platform, the creative incubator platform combine four platforms, highlighting online trading, offline experience, resonance up and down, interactive promotion, with a complete sense of O2O mode, focusing on customer experience, linking customer needs and creating customer surprises, thereby contributing to the development of the local designer career, creating fashion vogue for Qingdao designer's brand creativity, leading original designers from originality to creation, from creation to creation, from creating brand to creating customers, and creating business legend, forming a Qingdao designer's creative brand cluster with the influence of the times.

Professor Mao Lihui, a well-known Chinese Fashion Critic, understands the experience Valley mode. He believes that Qingdao designer brand creative experience Valley has the unique operation mode in the era of experience economy and the unique experiential sales mode in the mobile Internet era.

The operator takes almost all market operations, and takes the form of low-cost entry, point deduction and split form cooperation to truly provide customized customized services for designers.

At the same time, it will create a complete experience system of online and offline interactive promotion in a complete sense of O2O mode. It will integrate multiple advantageous resources to fuel the growth of local designer's brand, and provide personalized and customized services for customers in the growing consumer demand in the era of experience economy. It will greatly increase the attractiveness of experience Valley by easily marketing the original T design.

Xiang Yangqing, deputy director of the Organizing Committee of China Qingdao international fashion week, and director of Qingdao economic and Information Committee, P, congratulated not only on the start of experience Valley, but also his ardent hopes and specific requirements.

He pointed out that the launching and operation of Qingdao clothing designer brand creative experience Valley project has great significance for the construction and design ability of Qingdao fashion designers.

As a famous textile and Garment City, Qingdao attaches great importance to the development of garment industry and attaches importance to the cultivation of original fashion designers. Through previous historical accumulation and years of efforts, a large number of excellent designers have been nurtured, and the development of clothing industry and the cultivation of clothing brands have entered the fast lane of development.

The integrated store mode has been explored and developed in cities such as Shanghai, Beijing and Guangzhou. From the designer integration store to the designer brand creative experience Valley, this mode is not only a new thing in Qingdao, but also a new innovative mode in the whole country.

We hope that we can experience the historical opportunity of the valley operators relying on the pformation and upgrading of the garment industry, earnestly explore the demand space for the consumers and the market, actively carry out the foreign study and inspection activities, continuously enhance the design ability and operation ability of the experience Valley project, stand at the forefront of the times, and create the integration highland of Qingdao fashion designer's brand creative experience valley into the creative, R & D and design of Qingdao fashion designers.

He also said that the Qingdao economic and Information Committee as the government responsible department to promote the pformation and upgrading of Qingdao's garment industry will integrate all the beneficial resources of the experience Valley project with the mentality of service, and provide all kinds of support policies and information services as much as possible. We should work together to push it into a never-ending international fashion week and never cease to drive the pformation and upgrading of industries and enterprises. /p

Oriental new rhyme Chinese New Shang creative show deductive and harmonious beauty

ink and mist obscure the eastern image, and the line divides the style of the times.

According to Italy, we choose the form to create the national meaning. In accordance with the rationale, we design the fashion trend, and publicize the individuality of modern business into a fashionable landscape. In the broad world of harmony and diversity, different cultures are interdependent and interdependent.

At the launch ceremony, "east new rhyme, new Chinese style - 2015 Qingdao fashion designer brand creative show", reporters feel a harmonious show in harmony and individuality, and lead the fashion with innovation.

In the beautiful open water area of the CHINA commune, Hua Zhenghong, Ma Xiudan, Yulin, love and so on, all the original designer brands of Qingdao came into full play.

When costume design and cultural creativity meet, many original elves are dancing in the designer's brand creative experience valley. We resonate with each other, and feel the modern business fashion with humanistic thinking.

Zhou Mingrong, director of brand design of cieno, said in an interview with reporters that CHINA, a new style of business fashion in China, is an innovative base of the Chinese philosophy and cultural concept. The essence of international fashion culture has been built in the blend of Oriental classic culture elements and modern western technology in harmony, harmony, harmony, harmony, and love. It shows the age charm and the highest value orientation of brand culture choice.

By integrating the spirit of Oriental classic cultural elements with the shape of modern western business fashions, the elegance of Chinese elegance and the integration of western style business etiquette have created the fashion spirit connotation of modern business fashion and brand.

reporter learned in the interview that Qingdao fashion designer brand creative experience Valley is a group of innovative personalities of intellectual personality, LOHAS lifestyle and variety, and plays the role of gathering resources of top designers in Qingdao and even at home and abroad. Taking the modernization of Chinese culture as the mission, it highlights the "Oriental new rhyme and Chinese new style", abstracts the elements of national and folk art abstractly and creatively, and applies them to the personalized and customized design that conforms to modern people's life philosophy, lifestyle and aesthetic taste of life.

> "Oriental new rhyme, new Chinese style - 2015 Qingdao fashion designer brand creative show" highlights: for the first time, the clothing show was moved from the interior to the outside, and the creative publication of the designer brand of Qingdao city was launched on the open space and the wooden plank road. The organic integration of cultural connotation, fashion creativity and designer's brand aesthetics was a special attempt to creatively pform traditional Chinese culture.

Here, the classic passes through the modern, the Chinese wind and the international fan meet, altogether this design feast.

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< --EndFragment-- > original design, culture and harmony -- experience Valley makes culture and design symbiotic. /p >

in the subsequent visit to Qingdao fashion designer's brand creative experience Valley, the reporter learned that Qingdao fashion designer's brand creative experience Valley takes the designer integrated store as the core, and constructs the Qingdao designer's brand creative experience area with the CHINA commune and co financing.

The designer integration store, about 600, is mainly designed for the concept, image and product display. It is well designed for the local designer brand in Qingdao, and can accommodate 8-10 designers to enter.

The performing arts district is divided into two indoor and outdoor areas. The indoor stage is located in the stage performing area of the earth building. It has the theme of interaction with the dining hall every day, and the new product can also be held.

Outdoor is located in the waters outside the earth tower and the wooden plank road.

About 300 square meters of handicraft workshop, located outside the North Building of the park, mainly displays handicrafts with cultural heritage value and national folk rhyme, forming a cultural atmosphere that is rich in Chinese traditional culture and can match the designer's creative brand.

Designer salon is located in the creative space of the top 300 floor of the "Sinology lecture hall", which can be used to organize design lectures, academic reports, new product releases, curatorial curators, and create Sharon activities, so as to provide creative space for international and domestic designer brands to communicate.

In addition, it also designs creative bookstores and leisure consumption areas such as coffee bars, tea houses, etc. based on the communication needs between designers and target customers.

Here, there are both the exhibition of designer award-winning works and the original series of works of designers. Not only can we see a fine set of exquisite costumes, but also we can see the high-end customized works designed by the designer for the target.

The biggest feature is that the clothes in the shop are basically "one piece each," and the individual brand is a size one with a limited number of products.

Consumers can enjoy the customized service of every designer's work here, and cultural marketing will create a unique consumption experience.

＜p＞　　體驗谷運營方牛虎兵董事長表示，青島服裝設計師品牌創意體驗谷，位于齊魯文化創意產業園內，與CHINA公社融為一體，在此建設青島設計師品牌體驗谷，打造青島設計師品牌時尚風標，有著地理位置優越，文化底蘊深厚，場地、空間齊備，配套完善等諸多突出優勢;同時，在線下體驗谷建設不斷豐富完備的同時，體驗谷將以設計師集成店為主體，以CHINA公社設計創意網有限公司為運營方，建構起全新的線上交易模式和體驗模式，搭建集成化、集約化的網絡營銷和電子商務交易平臺，克服以往行業設計師單打獨斗的局面，以提升設計師品牌的在線交易量為核心目標，最大限度地發揮互聯網的平臺效能，整合采購、生產、營銷、人力、研發、設計創意資源，大幅降低成本費用，全面提高企業經營收益，帶動傳統服裝產業實現戰略性轉型升級，因此擁有較大的發

Exhibition space.

> a href= "http://www.91se91.com/news/index_c.asp" > experience Valley < /a > construction is divided into three steps: /p >

first, build an online intermediary service platform for designers.

Under the background of experience economy and network economy, the problem of asymmetric information between the supplier and the demand side of design innovation is increasingly prominent. On the one hand, a large number of enterprises and various organizations need to upgrade and develop, but they do not know where to find suitable design talents or institutions. On the other hand, a large number of creative talents and organizations can not find suitable enterprises to provide services. The CHINA commune design creative network will set up professional, standard, high standard, large scale design and creative talents and works database, and form a networked intermediary service system.

secondly, conduct e-commerce pactions between original and personalized products.

Through the designer's intermediary service platform, according to the Internet thinking mode from customers to products, more personalized designers can create more personalized products, attract and create consumer demand, achieve online purchase, form a virtuous circle, and let designers, production and processing providers, customer demand side, electronic trading parties, logistics providers and other parties benefit from each other.

finally, the online customization of a href= "http://www.91se91.com/news/index_c.asp" > private closet < /a > is formed.

We should improve the personalized service system based on customers. In accordance with the Internet thinking mode from customers to products, we can conduct data analysis on customer needs through new technologies, set up a customized platform for online designer's private closet, provide customers with convenient and fast one-stop private closet customization service, so that customers can enjoy exclusive clothing combination guidance and personalized shopping guide service without leaving home.

through the interactive resonance and information flow under the online and offline, around the high price phenomenon created by small and micro products in the design of creative products and services on the Internet platform, with the help of the construction of the Internet sales platform, the customized products are relatively large-scale and mass produced, resulting in a decrease in prices and a sharp rise in the audience groups, forming a virtuous circle, so that designers, production and processing providers, customer demand side, electronic trading parties, logistics providers and other parties will benefit from each other.

It can be predicted that with the growth of consumption under the line, the sales without borders will burst huge sales energy in the future, and the sales figures will increase exponentially.

Through the operation of the next 1-5 years and online experiential sales, designers' integrated stores can gradually achieve sales targets of 50 million yuan to 500 million yuan a year.

experience Valley incubation -CHINA commune /p >

"P > CHINA" commune takes Chinese cultural experience as the main line and theme, with CHINA commune as the brand structure, the total investment of 150 million yuan, high starting point, high standard to the original Huguang packaging container plant design innovation, created a 23 mu, building area of 15000 square meters of culture, creativity, health, tourism experience complex, initially formed a leisure tourism, Chinese medicine health, spiritual culture, design creativity, information network as a combination of Chinese cultural experience system, perfect Chinese cultural experience type communication integrated operators business model.

It can be said that the advantages are outstanding:

1, the geographical position is superior.

Located in the central core area of government affairs, commerce, tourism and fashion, the traffic is convenient and easy to attract people to gather in this core circle.

2, rich in cultural and artistic design and creative content, has gradually become the cultural and fashionable landmark of new Qingdao and new urban area. Every year, many friends from home and abroad come to visit and experience it as a cultural destination for them to come to China and to Qingdao.

3, there are venues and spaces, both the fashionable promenade and the earth building performing arts district. There are also outdoor waters and wooden plank road show venues, which offer a variety of platform structures, and provide conditions for creating a never-ending fashion week.

4, the owner has its own brand clothing enterprise, and vice chairman of Qingdao Fashion Designers Association. "Ciino" brand has participated in the Qingdao International Fashion Week conference many times. It is familiar with the concept and construction operation of the designer's integrated store, providing samples and communication platform for the pformation and upgrading of the same industry;

5, complete and perfect, catering, hotels, tea houses, health keeping, office, meetings and other formats are available. Designers can never enjoy the experience of the valley to provide a one-stop worry free service for exchange activities and exhibition activities;

6, with relatively stable flow of people and multi-party high-end format of membership, and there is much room for improvement. Based on this, we have the conditions to turn it into a designer brand fashion vogue in Qingdao;

7, the Chinese cultural experience tourism destination, the Chinese cultural experiential communication integrated operator, the gathering of cultural celebrities, the tide of literature and art, the fashion fans, and the cultural foundation of creating Qingdao designer brand creative fashion vogue;

8, in the experience Valley, it also includes furniture, home furnishings, soft ornaments, tourist souvenirs, folk art, contemporary art, books and audio-visual products, arts and crafts collections, toy models and other categories. At the same time, coffee shops, tea products, snack foods, desserts, fancy wine and other entertainment places are also integrated stores for clothing, food, housing, travel and related creative products of life.