Display Details Of Clothing Store Help You Increase Sales Volume
Display can improve the added value of commodities, influence and enhance the aesthetic degree of consumer groups, and lead to changes in their lifestyle, and maintain the credibility of merchants. So as to achieve the purpose of increasing sales volume.
1. match the same color. Put together the same color clothes will give people a very comfortable feeling, single attention to the same collocation not the same style, the same length of put together, so as not to make people feel like a warehouse.
Two Contrast color Collocation. That is to say, cool colors are used to foil warm colors, such as setting up red clothes with green clothes, placing yellow clothes in blue clothes, placing them on a pole, and not allowing cool colors and warm colors to account for 50%. Preferably the proportion of 3:7 is appropriate, and we should pay attention to interspersing 1011101101 (1 generation warm, 2 representing cold).
Three Store display Have a sense of rhythm. Do not put the color system too rigid, the left side of the store is cool, the right side is warm, too inconsistent, and should have a sense of rhythm, just like music.
4. make rational use of live models. Store salesmen (Guide buyers) are the living models of clothing, which kind of money they wear, which is a good way to reduce inventory.
Five time The grasp should be in place. First of all, you need to understand who is the person who buys clothes from you everyday. For example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives or second wives, so you can put some fashionable, expensive and unique clothes in the living area and on the models. Friday afternoon, Saturday and Sunday are mostly women who work at work. So hang up the ordinary clothes on the living area and the model.
6. make reasonable use of living areas. The so-called living area is facing the area where the direction of the pedestrian flow is the easiest to see, otherwise it is dead zone. You should put your main push in the living area and put the other money in the dead zone, so that sales can be greatly improved.
7. the number of models should be mastered. Some franchisees think that models are more likely to display the effect. In their own factory heap, they are very good at modeling. Actually, they have the opposite effect, which makes people feel that this brand has some "water". The so-called "thing is sparse and expensive".
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