Excellent Purchase, Didi First Joint 7 Days To Send 500 Million Yuan Cash Card
The largest fashion business in China, the "best buy Fashion Mall" and the largest taxi software in the country, recently launched a "didi new clothes to the home" activity. The customers who successfully called the car could receive a free cash card from BELLE's excellent shopping mall. This is the first cooperation between the two companies. This event has sent over 500 million yuan in cash card, and it is also the largest cross-border marketing activity in the domestic electricity supplier industry recently.
It is learnt that the two sides agreed to cooperate on the 7 day based on mutual recognition and consensus on the industry. During the activity, the customer who ticks off the taxi successfully calls the car. The tick taxi will send the 40 yuan cash card code and the excellent purchase website to the users in the form of SMS. At the same time, you can also see the activity prompts in the tick taxi calling page and menu page.
As a taxi driver, after receiving the cash card, you can place the order directly in the purchase. It is understood that the gift card of excellent shopping mall is superior to that of cash, and there are no restrictions, including special price, time limit, etc.
During the activity, excellent shopping also launched the "didi taxi user exclusive week" column advertising on the homepage of the website, and launched the multi wave interactive activities on micro-blog and WeChat platform. At the same time, the purchase price of the whole product reduced during the activity, which brought more benefits to the taxi users.
Excellent shopping mall said that with the help of didi taxi, the order quantity of daily average millions of orders, excellent purchase during the activities of orders increased significantly, the effect of the activity continued to enlarge in the later stage. The tick taxi is positive for this win-win activity, and users are also very welcome for this value-added service, which has also improved the activity of didi users. The two companies will not rule out more cooperation in the future.
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