Chen Xiao: The Retail Industry Also Has Spring.

< p > Chen Xiao's new identity is an investor.

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Before P, Chen has a brilliant history of entrepreneurship, especially the experience of president of Gome.

And Chen Xiao's a href= "http://www.91se91.com/", "professional manager" /a "dramatic twists and turns also came from GOME.

The impact of "Gome incident" on the owners and professional managers of private enterprises in China can not be appeased until now.

Chen Xiao himself did not want to talk much about Gome's experience.

Leaving Gome also seems to have left home appliances for more than 20 years.

At the beginning of 2011, he left Gome. At the end of the year, he joined more than 30 entrepreneurs in Shanghai to set up a new investment oriented company and began capital operation in the financial field.

Today, he is still concerned about decades of home appliance retailing industry, but he told reporters firmly that he would not touch it again, at least not at present, because the opportunity is still far from coming.

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< p > after Chen Xiao's fading out of home appliance retail business, the pattern has changed dramatically. Competition has shifted from stores to the Internet. Home appliance retailers have announced the pformation of the electricity supplier industry. As the head of the largest household appliance retailer in China, how did he feel about this pformation? And at the same time, his new journey has set sail. What kind of new company does he want to make? For this reason, the reporter interviewed Chen Xiao exclusively.

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< p > < strong > China's professional manager system is not yet mature < /strong > < /p >

< p > China is a very special country. Its culture, inheritance and blood relationship are very important. Blood relationship has great influence on professional managers in the management of enterprises.

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< p > reporter: in December 2011, you joined the nearly 30 entrepreneurs in Shanghai, CO sponsored the establishment of Shanghai new Shanghai business (Group) Co., Ltd., and served as chairman of the board. You changed from a professional manager to a career investor.

What kind of business do you do in the new company? < /p >

< p > Chen Xiao: This is a new platform for entrepreneurs. Its main business is to provide services for the growth of small and medium-sized enterprises.

At present, there are the following businesses: first, the establishment of equity investment funds, mainly to help some companies with good prospects and financing needs.

The two is the establishment of a commercial factoring company that provides a comprehensive range of financial services to entrepreneurs.

The three is to set up a financial leasing company to further help entrepreneurs to finance.

The four is the establishment of Fortune Management Inc, mainly for entrepreneurs to manage finances.

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< p > the original founder invited me back to participate in the establishment of the company. After I came, the company increased its original registered capital from 50 million to 250 million yuan.

The original intention of establishing this company is that this era is different from the past, and the competition is intense. The era of single fight has passed and needs to be developed together.

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< p > reporter: as you said before, people always think that entrepreneurs in Shanghai can't work together, but now, with such a platform, we must break this stereotype.

How is the operation of the new company today? Because there are more shareholders and how to balance the differences between them? < /p >

< p > Chen Xiao: at present, the business of the new company is still in the layout and has not yet been put into force.

However, some of our "a href=" http://www.91se91.com/ "investment" /a is still very profitable. For example, we invested 50% with Jobon estate before, and bought 1 billion 300 million yuan from Kay Kai City for the project of Zhongkai Howson hotel. Its profit is considerable and the investment cycle is controllable.

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< p > in balancing shareholders' differences, we rely on the modern enterprise system. Resolutions and votes will be handled according to the prior regulations. The company does not have an absolute controlling shareholder. I am the largest shareholder, but it has not reached over 50%, so that a real joint-stock enterprise under the modern enterprise system can be achieved, which is conducive to the long-term development of the company, so every investment item of it is more democratic and pparent.

In terms of decision-making, we have a decision-making committee, and I have a veto.

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Reporter: now, do you invest in a mature company or a new company with an emerging market prospect? You can see that there is no home appliance or retail business in your investment. Because you are familiar with this, will you return to the retail business in the future? < /p > p

< p > Chen Xiao: big companies are not our first choice. The investment of large companies is usually combined with capital and background. This is not our strong point either. For us, small and medium-sized enterprises are the object of our concern.

The investment we are concerned about has three main parts: one is the biological medicine industry, the two is the modern service industry similar to the "car king certification second-hand car supermarket", and the three is the new Internet Technology Company.

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Besides P, I will never go to real estate, nor do I want to do commercial real estate, because commercial real estate is more serious than property bubble.

At present, only 50 million people in the planned, built and built commercial real estate in Shanghai can not afford to consume, and at present, Shanghai has a population of only 20 million.

Therefore, commercial real estate is the biggest bubble. If the real estate bubble is to burst, it will start from commercial real estate.

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< p > nowadays, the retail industry has changed a lot. The scale of business has been on the decline. Although I am very concerned about this industry, I am not going to vote at the moment.

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Reporter P: China's professional manager system has matured after these years' development. What do you think of the current situation of Chinese professional managers? < /p >

< p > Chen Xiao: China's < a href= "http://www.91se91.com/" > Professional Manager < /a > system has not yet reached a mature stage. China is a very special country. Its culture, inheritance and blood relationship are very important.

At present, most of the mainstream enterprises in China are entrepreneurs who are under management and have few professional managers.

Moreover, we are not a contractual society in a strict sense. Therefore, these factors add up to the fact that our professional managers are far from being dominant. They are still attached to a brainpower team behind their bosses.

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< p > the popularity of professional managers in an enterprise is also closely related to the founders. Some founders are more powerful, so professional managers can hardly do anything. If the founders are more open-minded and tolerant, then professional managers may develop better in enterprises.

In China, there are some cases of mature professional managers, such as Sina. Under the influence of capital, professional managers dominate enterprises, but the market is not mature as a whole.

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< p > our retail industry today has the most intermediate links, and its retail price is the highest in the world.

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< p > reporter: at present, China's retail market, especially the appliance market competition is particularly fierce. And more importantly, the position between giants has been pferred to the Internet. Whether it is Suning, Gome, Jingdong, Taobao, Yi Xun, and No.1 store, the competition is fierce. How do you view the competition in the home appliance industry? < /p >

< p > Chen Xiao: electrical products are characterized by high standardization. TV, washing machines, refrigerators, mobile phones and so on are standardized, and the characteristics of such products are easier to sell online.

Therefore, traditional shops dominated by this type of goods will be greatly impacted by the Internet.

Today's market demand is not so large, so when the number of online sales is increasing, the number of shops under the line will shrink. The trend of the future is that the sales volume on the Internet will be far greater than the sales volume under the line.

This is also the inevitable result of social groups' consumption habits and lifestyle changes.

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< p > now many traditional retail enterprises are not successful in the pformation of electricity providers, mainly related to genes.

Previous times have created giants like Suning and Gome, and this era may bring up other enterprises.

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< p > this gene mainly includes two aspects: one is the entrepreneur gene, the other is the enterprise gene. Two.

Entrepreneur gene refers to the Internet origin, familiar with this field, or using the Internet thinking mode to cognize the world and market today.

Therefore, when creating a pattern, it will naturally add many good things. If you are not born on the Internet or familiar with the Internet, you will be forced to pform. Even if you copy the patterns of others, you will only fail to look like gods.

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< p > many home appliance retail giants in the past few years have carried out the network pformation for the electricity providers to spend large amounts of money. But if your thinking is still a traditional retail mode, instead of changing the "electricity supplier" sign, especially when the network sales are pferred from the traditional PC to the mobile client end, you can't catch up.

Some traditional retail giants have many shortcomings in the past. They inevitably enter the era of Internet, and these things are often difficult to change.

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< p > reporter: competition between the electricity suppliers can be described as tragic. Various kinds of marketing emerge in endlessly. For example, "double ten" and "double eleven" have become normalization. What do you think of the marketing war between the electricity suppliers? < /p >

< p > Chen Xiao: "double ten" and "double eleven" are the same as those we did in the past.

The promotion of these nodes was a fundamental change in that day. In fact, many enterprises were unable to deliver a lot of orders in time. There were many complaints. We usually described sales as the wave peak, which is obviously the wave crest on this day.

Its sales rushed up to several times more than usual, but my logistics was not configured for this day.

Therefore, some enterprises need to configure many unreasonable resources for the distribution of the day. This temporary allocation of resources is a waste, warehousing, logistics, labor costs will rise substantially.

This is obviously not worthwhile for an enterprise, and finally it will be consumers.

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The war between P and "double ten", "double eleven" and other electricity providers is mostly the artificially created consumption peaks, causing a great waste of resources, which is a kind of abnormal consumption.

This just shows that the market is very immature, and its only advantage is to guide consumers' consumption habits.

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< p > reporter: some people in the industry say that with the fierce competition and the cost of rent, manpower and so on, the stores will be less and less. The main battlefield will be completely pferred to the Internet, and stores will become a supporting actor from the protagonist.

Later, a possible way of consumption is that the store is the customer experience shop, and the Internet is the main body of consumption. What do you think of this phenomenon? Besides, what do you think of the Chinese household electrical appliance retailing industry now? < /p >

< p > Chen Xiao: at present, many enterprises are trying to pform Internet, but they have not noticed the two characteristics of the Internet.

First of all, it changed the asymmetry and opacity of the original information. Before that, many businesses had room for profit under the premise of asymmetric information.

The Internet breaks the bottleneck, so the Internet brings to the retail industry the way of intermediation, which means that the price is more pparent and cheaper.

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< p > another characteristic is that under the condition of information pparency, the choice of customers is bigger. The Internet is not asking customers for money, but asking for money upstream, that is, selling advertisements. One of the characteristics of the Internet is that it is extremely considerate for customers, and there is a fundamental difference from the perspective of commodity circulation.

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< p > > so what should we do when we go back to the retail industry? It must conform to these two basic characteristics. In the field of commodity circulation, you must go to the intermediate links, so as to enhance pparency and let consumers get the greatest benefits.

As a retailing enterprise, you must change your mind and take the Internet as the starting point, otherwise you will not succeed at all.

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< p > but look at our retail business today. It has the most intermediate links, and its retail price is also the highest in the world. These are caused by inefficiency, asymmetric information and resource mismatch.

Therefore, it can increase the price more. It can be compared that the selling price of domestic products is much higher than that of overseas ones, and the imported ones are much higher than the prices of the countries of origin.

Our consumers are buying the world's highest priced goods with very low per capita income.

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Less than P, many retail enterprises in China do not specializes in managing commodities. They are mostly doing commercial real estate, or the acquisition of profits from sales resources, rather than making profits from selling goods.

In the United States, retail sales are sold, which are sold to consumers by purchasing, pricing, distribution, and the lowest price.

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There are many problems in the retail trade in China, and there is no breakthrough at present. P

The retail industry will have a spring, but certainly not now.

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