Embarrassment P2P: 80% Users Say "No" To High Yield.

"Hello, I'm Xiao Liu from XX. We are a website for P2P, where interest rates exceed 10%, which is more than 2 times that of the balance treasure. "At the end of the phone, salesman Liu Yuan repeated the same introduction over and over again, hoping that investors would be able to accept or understand the business of the company, and the response from the phone user would chill him again and again:" are you a cheater? "" what is P2P? I have never heard of it! "" I will use the balance treasure, other will not! "

"P2P" is a very fashionable word in the Internet financial circles over the past two years. Once the insiders have boldly predicted that P2P will become the "regular army" of Internet financial management in the future, the "baby" financial products represented by the balance treasure will be killed by the "wave" on the beach. But to this day, the balance treasure is still sitting on the edge of the Internet with its pride and pride. The P2P, which is highly regarded by the industry, is struggling on the brink of survival.

Liu Yuan, a XX loan officer, told Sina technology that the P2P net loan is far higher than the balance treasure in terms of the user's most concerned income. The current yield of the balance treasure is only 5%, while P2P can reach 24%. For example, the user saves 100 thousand yuan in the balance treasure, can get 5000 yuan interest in one year, but if invest P2P, the highest profit in a year is 24 thousand yuan. However, how investors understand and trust the P2P platform is a big problem facing the entire industry.

Such a high yield does not really attract users? With such doubts, Sina Technology launched a micro-blog survey, which verified Liu Yuan's argument. More than 80% of the participants said they had not used P2P or had no idea what it was.

What is P2P? Ordinary people can choose this. Investment mode Sina Technology will take this opportunity to come to you carefully.

　　 Concept: what is P2P?

P2P (peer to peer) net loan is a way of borrowing from individuals to individuals. To put it simply, a natural person who has spare money to invest and manage money can lend money to natural persons who need to borrow money through the Internet. Unlike many traditional financial products, P2P acts as an individual borrower and has higher financial returns.

Compared with the traditional forms of bank loans, P2P has the following characteristics: 1, low cost of examination; 2, small loans are the main ones and the entry threshold is low; 3, the clients are mainly middle and low income persons and small and medium-sized enterprises.

Compared with the "balance treasure" category of Internet financial products, P2P also has several differences: 1, P2P is human to person transactions, while the balance treasure is a transaction between users and fund companies; 2, the yield of P2P is much higher than that of the balance treasure, but the corresponding risk is also great; 3, P2P is mostly "time deposits" not to be withdrawn in advance, while the balance treasure belongs to "demand deposits" which can be withdrawn at any time.

The prototype of P2P net loan mode was created by 4 young people, including Richard Dewa, James Alexander, Sara Matthews and David Nicholson. In March 2005, the world's first P2P net loan platform Zopa was launched in London. Today, Zopa's business has expanded to Italy, the United States and Japan, with an average daily investment of about 2000000.

In China, the earliest P2P net loan platform was established in 2006, but until 2010, the industry began to be concerned by entrepreneurs and investors. Some of the P2P platforms with a certain scale began to breed.

By 2012, China's P2P industry entered the outbreak period, and the P2P lending platform was springing up like mushrooms. By the year 2013, there were thousands of P2P websites in China, and the speed of 1-2 companies was kept on line every day. However, at the same time, some malpractices in the industry were gradually emerging.

　　 Status quo: P2P people do not dare to use it.

Riding Alipay Dongfeng, the balance of treasure in less than a year has already heard Street Lane, by the end of February 2014, users exceeded 80 million, compared with P2P's reputation is somewhat sparse.

A survey conducted by Sina Technology also indirectly illustrates this phenomenon: in the survey on why not to use P2P, 45.4% of netizens did not understand the P2P industry, 34.6% of users thought P2P was not safe, so they would not use it, and another 5.4% said they never manage money.

Apart from the 5.4% netizens who do not spend money, the vast majority of people who do not use P2P are simply because they do not understand and do not trust themselves. The reason why P2P has not yet been able to thrive on the Chinese earth is why they have not yet been able to thrive on the grounds of P2P vote by using the black and black friends in the reporters' friends: How dare they lend money to strangers in the age when the old man falls down? The opinions of netizens vary, but they focus on two aspects: ignorance and unease.

Indeed, at present many friends gathering, the balance treasure income is the topic which the friends enthusiasts, the day balance treasure gains the highest local tyrant also frequently becomes the dinner party's buyer. But even those Internet users who use the Internet and mobile Internet to solve most of the needs of life are only heard of "P2P", and less than half of them understand or are using it. The survey conducted by Sina Technology also verified this situation.

Why do people pay more attention to the balance of treasure, wait for their wages to go to Sanlitun for a long time, and save a few months' wages to Hongkong crazy white-collar workers? Why do they turn a blind eye to the P2P of higher income? The reporter's answer can be described in two idioms: unaware, but very scared.

Zhang Yu, an executive in a large Internet company, admitted that "money is in the balance treasure, visible and touching, and it is convenient to use whenever it wants to be used." P2P has never understood how to play. Xie Peng, who also works in Internet companies, knows more about it. "The balance is Ali," I used Alipay for many years. I also feel relieved to give money to the balance treasure. Although P2P is theoretically profitable, the company is not known, and often heard of a boss running away. Lend money to strangers, in case of maturity do not come back? Rather than fear to make big money, it is better to make small profits in peace. "

Net loan house co-founder, wheat field also recommended ordinary investors: "at present, the network loan platform is mixed up, most platforms are advocacy of" principal and interest protection "," principal protection ", it has not become a reference standard for investors to choose reliable platform. When we invest, we must polish our eyes, study the guarantee mechanism behind these slogans, and never invest blindly.

　　 Reasons: P2P Where is the crux of the problem?

As a matter of fact, P2P is not a fire, it is more from "do not understand" than "insecurity". Most of the doubt about the security of P2P network lending is unknown to users and ordinary users who have never used it. People are always cautious about money. On this point, P2P network lending lacks the natural growth of the balance treasure.

According to the March 2014 AI iUT data, Alibaba's monthly users reach 410 million, which is only the PC end user volume, and does not include the non overlapping users of mobile terminals. These more than 400 million people are potential users who can easily reach the balance treasure. But the P2P network lending market, without such a powerful platform of Alibaba promotion, can easily reach hundreds of millions of users, and has many years of Alipay brand accumulation and reputation, which can make users feel free to try.

In addition to the lack of promotion, the more advanced game of P2P lending is also an important reason to block the entry of ordinary customers: after Alipay users complete a single transaction, the page will directly lead users to transfer to the balance treasure. Users who have Internet shopping behavior also have no threshold to operate and use the balance treasure. In addition, the rules of the balance treasure are also very simple: save money every day. However, P2P is more complicated, not only with products with a variety of time limits and yield, but also often needs to rush for investment when borrowing demand arises.

Of course, the negative impact of running and bad debts on investors is also obvious. Many investors are afraid to vote without money. For this embarrassing situation, many P2P practitioners have their own opinions besides helpless.

In finance, people who persist in life are killed by profits. Lin Enmin, President of the silver passenger network, said: "the life and death of the net loan platform can be divided into minutes. No principle and management platform can survive for half a year. It is a long way to go, and how many" run away loans "end the life in one or two months.

It is understood that the silver passenger network has now opened up the financial products planning department, the wind control department and the business development department, each holding its responsibility. Lin Enmin said that risks often come not only from the outside, but also from the inside, so they need to be cautious and defensive.

Credit treasure CEO Tu Zhi Yun also expressed the same view. He believed that in order to give investors confidence, in addition to self-discipline, it also hoped that policy constraints and supervision would be issued as soon as possible.

Objective view of investment behavior, do not rush to pursue high yield, short line products. Bi Jian, director of Renmin loan market, said: "for those running behavior, we have no control and should be treated in a normal way. But we always need to do something and do something wrong. At the same time, we call for the introduction of regulatory rules when we are self-discipline.

Running P2P has more damage to the entire industry image, causing many regular P2P to suffer. Zhang Jun CEO recommends a similar "negative" list. Zhang Jun said: "what is the red line that P2P enterprises can do?" and, recently, the CBRC is also formulating relevant rules to regulate the industry. This is also a positive signal. After eliminating some bad P2P enterprises, the industry can be self disciplined and can rebuild the confidence of investors.