Interview With SIUF, Secretary General Of China (Shenzhen) International Brand Underwear Exhibition Organizing Committee, Zhang Fengwei

< p > < strong > reporter: in May of this year, < a href= "http://www.91se91.com/news/index_c.asp" > SIUF2014 Shenzhen lingerie exhibition < /a > will be held. Can you give a detailed introduction to this exhibition? < /strong > /p >

< p > Zhang Fengwei: SIUF Shenzhen underwear exhibition has been successfully held for the eight time.

This year, great changes have taken place in both scale and exhibitors.

This year we will have more than 500 exhibitors from "a href=" http://www.91se91.com/news/index_c.asp "underwear" /a, surface accessories and machinery enterprises. The exhibition area is also generally increased over last year, and the total area will increase by 20% to 58000 square meters.

It is expected to attract more than 50000 professional spectators, of which 28% are underwear manufacturers, 18% are wholesalers and distributors, and 15% are a href= "http://www.91se91.com/news/index_c.asp" > franchisee < /a >.

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< p > < strong > reporter: what are the highlights of this exhibition? < /strong > < /p >

Awards ceremony, three events (SIUF China underwear super model draft contest finals, 2014 second oriental charm China Oriental underwear creative design competition finals, second snow fairy home furnishing Culture Creative Design Competition finals), there are five big forum ("big change, big integration and big development" - China Underwear Industry Development Summit Forum, "O2O and new form of e-commerce" - China underwear e-commerce forum, "post wave" - China brand underwear dealers Summit Forum, "win in design" - China underwear design and fashion trend forum, etc., as well as four special shows (international top underwear new launches, Body Style buddy design concept show, Isla's special release, Wen Na 2014 special issue). < p > Zhang Fengwei: there will be many large events during this exhibition. For example, we have two grand events (2013-2014SIUF China underwear industry annual awards ceremony, 2013-2014SIUF China underwear channel annual award.

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< p > strong > reporter: what are the larger brands participating in the exhibition? What is the difference between the exhibition and the previous years? < /strong > < /p >

Zhang Fengwei P: famous brands at home and abroad, such as Ann Li Fang, admiration, Virginia, Asahi Asahi and YKK, will participate in this exhibition.

You will also see some new faces appearing in the exhibition for the first time, such as China's largest fast fashion underwear brand - urban beauty and Industrial Clusters - Hongkong underwear Association and Fujian Changle lace branch, which is also the biggest difference from previous years.

The emergence of these brands and clusters will surely bring more surprises to the exhibition and to everyone.

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< p > < strong > reporter: we know that there are also some industrial clusters participating in the exhibition. Can you give us a brief introduction? < /strong > /p >

< p > Zhang Fengwei: our exhibition this year can be said to be unprecedented, and the number of exhibitors in industrial clusters has increased.

In addition to the Nanhai Yanbu underwear industrial cluster, Zhongshan Xiaolan chamber of Commerce, and Chen shop bra Association, there are also the first Fujian Changle lace Association and the Hongkong underwear Association.

The previous lace industrial clusters and underwear exhibitions rarely intersect, and have been developing along their own track.

This time, the Changle lace branch will participate in our exhibition on a large scale. On the one hand, it shows that our underwear exhibition in Shenzhen has attracted the upstream and downstream industry chain after nearly two years' extension. On the other hand, it shows that the era of industrial competition is coming, and more enterprises need to "go out" to see the world.

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< p > Hongkong underwear Association will take part in this exhibition. Apart from China's underwear industry is developing constantly, the market space is huge. At the same time, Hongkong underwear industry is facing fierce competition in the international underwear market.

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P: < strong > reporter: what is the difference between the form and content of this year's summit? What is the difference between this year's summit and China's underwear summit? < /strong > /p >

< p > Zhang Fengwei: this China Summit will bring together more than 20 experts from underwear industry, business, electricity supplier, brand, terminal, media, design and so on. The experts and hosts and audience will interact with each other and interpret the Chinese underwear development model in all dimensions, providing the underwear industry with insight and insight in the development process.

The main forum is "big change, great integration and great development" -- China Underwear Industry Development Summit Forum; sub forum "O2O and new form of e-commerce" -- China underwear e-commerce Forum; "wave wave" - China brand underwear dealer Summit Forum; "win in design" - China underwear design and fashion trend forum.

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