Cool, Cool, Cool And Sensitive -- Seven Wolves Join Hands With Us Cotton To Open The Ice Cotton Experience Tour.

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< p > If 2013 is the year when the traditional a href= "http://sjfzxm.com/news/index_s.asp" > dress less than /a industry is tested by the market, then for the seven wolves, 2014 will be a year of change.

Among them, the improvement of product quality is a major priority for the seven wolves this year.

On May 16, 2014 -17, a carefully planned tour of "cool and cool character" was opened in Xiamen.

Chen Wenli, chief design director of men's clothing, seven wolves, "Graeme", "seven wolves", "/a": general manager of men's clothing supply chain business, Qiu Shengliu, vice general manager, Qiu Shengliu, President and chief executive officer of the national cotton Federation Mr.Mark D. Lange, executive director of the international cotton association of the United States, Mr. Kevin Kevin, director of the United States International Cotton Association, China Director Mao Mao Kai Lin, as well as media people and consumers from all over the country. From the visit to the evolution process of Chinese men's clothing culture, the close understanding of the lean production process, and the experience of environmental friendly cycling of ice and cotton, we have witnessed the determination and action of the seven wolves to build products with international design standards and excellent quality. "A", "href=". Seven wolves men's clothing brand division general manager Yan

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< p > < strong > introduction of international forces to join the United States to build high-quality cotton products < /strong > /p >

< p > after introducing lean production management mode, the seven wolves have intensified their efforts in improving product design, manufacturing processes and creating products with international quality. They have cooperated with international organizations such as the international cotton association of the United States to produce the best quality, comfortable and environmentally friendly fabrics.

On the "seven wolves and the US cotton authorization ceremony", Chen Wenli, general manager of the seven wolves supply chain business department, and Mr.Mark D. Lange, President and chief executive of the national cotton Federation of China, have conducted face-to-face interaction with guests, giving full answers to environmental protection, cotton production and bilateral cooperation.

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< p > < strong > sincere cooperation left: the president and chief executive officer of the National Cotton Association of China Mr.Mark D. Lange; right: Chen Wen, general manager of the seven wolves supply chain business division, < /strong > /p >

< p > it is understood that at present, the quality of American cotton < a href= "http://sjfzxm.com/news/index_s.asp" > fabric > /a > has been applied to a wide range of products of the seven wolves, and its key product is cold cotton.

Thanks to its "natural, environmental friendly and comfortable" characteristics, icy cotton has been popular in the summer, occupying the summer male consumer market in 2013. The nationwide volume increased by 26% over the same period last year, and the sales rate increased by 3% over the same period last year, making it the best choice for men to wear in summer.

In response, Ms. Mao Kailin, director of the US cotton China region, said: "the United States hopes to continue to work together with companies such as the seven wolves, which have a sense of social responsibility, to provide better quality products for Chinese consumers. It also hopes that more people will pay more attention to nature and environmental protection, starting with details such as clothing selection and putting environmental protection on them."

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< p > < strong > Chen Wen Li presented a new season of seven wolves ice cream cotton products to Mr.Mark D Lange < /strong > /p >

< p > in addition to the selection of high-quality fabrics used in product production, the seven wolves also work hard in product design.

In 2014, the seven wolves introduced the international design force of former Bally global creative director Graeme Fidler, Italy women's designer GIUSI, and Milan designer COLIN, known as avant-garde personality, to create international style and Chinese and Western compatible new fashion style works.

In this regard, Yan Jun, general manager of the seven wolves men's clothing brand division, said, "our cooperation with designers is now called the internationalization of talents.

In this respect, there are big differences between domestic and foreign brands, and the application of wolves technology talents and design talents is totally internationalized.

We will take the combination of product design and technology as the top priority. At the same time, we will pay more attention to the prominence of DNA in shaping our style and DNA.

The introduction of a new international designer is the hope that the seven wolves adhere to the combination of Chinese and western, classic and fashionable brand style road.

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< p > < strong > seven wolves > a href= "http://sjfzxm.com/news/index_s.asp" > men's clothing brand < /a > Yan Jun, general manager of the Department, interviewed by the media < /strong > /p >

< p > < strong > enjoy the feast of dress culture and feel the lean production process < /strong > /p >

< p > as the important stop of the ice cotton experience tour, the seven wolves cool feeling celebrities also came to the seven wolves Chinese men's wear museum to carry on the tour experience.

It has been built by seven wolves for 4 years and cost hundreds of millions of dollars. Now it has become an industrial tourist attraction in Jinjiang. It is also a cultural and educational base showing the development of Chinese clothing culture.

The precious collection of cultural relics, rich image data and detailed cultural commentary have brought guests closer to the Chinese men's clothing culture feast to understand the evolution of cotton clothing from ancient times to the present.

The Museum of the seven wolf wolf clothing research center, product testing center and other departments, so that the guests personally experience and witness the seven wolves products from the design, production, quality inspection and other advanced processes.

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< p > < strong > the media visited the high tech fabric exhibition in the seven wolves China Men's wear Museum < /strong > /p >

In the activities of P, Qiu Shengliu, deputy general manager of the seven wolves supply chain division, shared the lean production of seven wolves.

Seven wolves introduced the concept of lean production very early. In 2013, the seven wolves men's wear further introduced the Japanese lean production management mode, updated several advanced production equipment, increased technological innovation, and took the road of internationalization and efficient production.

By streamlining the distance between the process and the process, streamline production, so that the production cycle will be greatly shortened, and the two wastes in the middle will also be improved.

It not only improves the production efficiency, but also tightens the supervision of the manufacturing process to ensure that consumers can provide quality products and comfortable dressing experience.

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< p > < strong > Qiu Shengliu, deputy general manager of the supply chain division of male wolves, explains the lean production path < /strong > /p >

< p > < strong > beach environmental protection riding experience "ice" infinite charm < /strong > /p >

< p > besides "quality", "ice is cool" is also a key word of this activity.

In order to let guests have a more direct understanding of iced cotton, the seven wolves held an ice cold cotton art exhibition at headquarters building. Through artistic expression, guests feel the characteristics of "light and thin, cold and breathable" and the popular trend of summer.

At the seaside blue sea, media guests and VIP consumers are blowing the sea breeze all the way, enjoying the feeling of "cool" in their leisure time, and responding to the environmental appeal of the seven wolves.

In this regard, consumer Wang said that he was pushing off the weekend friends gathering to participate in the activities, "I am a consumer of seven wolves, but also a practitioner of environmental life.

If the enterprise can control the quality of products in production, consumption can choose environmentally friendly products on the purchase of products, then our life will be more reassuring and steadfast, without worrying about what to wear and what to eat every day.

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Miss Zhao, the media participant who participated in the whole process, said that "the era is developing, and our brand is also improving. Domestic brands have begun to integrate with the world from production technology and product design," P said.

I believe that in time, China will also have a brand that is not inferior to the international brand. It also hopes that more people will have more confidence and support for domestic brands.

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< p > < strong > American cotton executives, seven wolves executives and seven wolf VIP customers experience ice island riding ceremony. < /strong > /p >