New Pattern Of "Touches" Development Of Shoes And Clothing In Wenzhou

Here world clothing shoes The Xiaobian of the hat net introduces the new pattern of "touches" development of Wenzhou shoes and clothing, focusing on R & D and talents.

As Wenzhou's "No.1 new industry", e-commerce is regarded as one of the important measures to reshape Wenzhou's mode and restore Wenzhou's economy. But what are the advantages and disadvantages of Wenzhou's traditional enterprises in the process of "touting the net"? How can we break out a new model suitable for Wenzhou's economy?

Wang Zhentao, chairman of Wenzhou's well-known enterprises and AOKANG group, seems to have a "thousand net side" phenomenon in today's electricity supplier industry. It is necessary to break out the electricity supplier industry suitable for Wenzhou mode, and the most important thing is R & D and talent.

　 "The new industry of No. 1" is fascinating.

Wenzhou's economy has been hit hard by the financial crisis. Not only has the outside world been "bad mouthing" Wenzhou, even Wenzhou's local entrepreneurs are deeply troubled by business.

AOKANG group takes shoemaking as its main business, and owns three shoe production bases and five shoe brands in the whole country. Wang Zhentao, chairman of the board, said in an exclusive interview with China news network that with the increase of rents in recent years, business in the market is becoming more and more difficult.

In addition to rents, labor costs and other costs are also rising. "The cost of these costs equals 80% of your sales profits." Wang Zhentao said that the advantages under the line are becoming less and less. "In the future, it may be thirty years' hard work to return to the night before liberation."

Relatively speaking, the current electricity providers do not need rent, do not need large quantities of labor, so the electricity supplier is bound to be the inevitable trend of the development of Wenzhou enterprises.

It is reported that Wenzhou has taken the network economy as a "new industry" in recent years to promote the transformation and upgrading of traditional industries through the comprehensive promotion of "electricity supplier changing the market".

In July 9, 2012, Wenzhou issued the document No. 2012, No. 137, "Implementation Opinions on accelerating the development of e-commerce". E-commerce in Wenzhou has officially entered the track of development.

In September 2013, Wenzhou also promulgated the support measures for promoting the development of the network economy in Wenzhou (Trial Implementation), from the cultivation of the main body of the network economy, planning and construction of the network economic agglomeration area and other aspects, and launched a package support policy such as rent subsidies, tax incentives and development incentives.

He Yiming, vice president of Alibaba group, is in "2013 China". Wenzhou e-commerce summit pointed out that shoes and clothing, Spin Chemical fiber and digital household appliances are the top three of the electricity supplier turnover. Wenzhou, as the "city of light industry", has certain industrial advantages.

"We are going to push the product online for sale next step." Wang Huasheng, the representative of Wenzhou's leading agricultural enterprises and general manager of Wenzhou evergreen Food Co., Ltd., is planning an electric business project that allows Wenzhou to eat fish cakes online.

Zhu Min, a 28 year old Wenzhou audeli Footwear Company Limited, also believes that the electricity supplier is "the trend of the times" and is trying to persuade parents to try to sell their products to the Internet.

In 2013, Wenzhou's online retail sales reached 39 billion 79 million yuan, an increase of 108.31% over the same period last year, second only to Hangzhou, Jinhua and Jiaxing (Jiaxing franchised stores), ranking fourth in Zhejiang province. Meanwhile, Wenzhou's per capita net expenditure in 2013 was 23513 yuan, ranking eighth in the country, 8058 yuan more than 15455 yuan in 2012, and the market prospect is good.

New mode of electricity supplier development: R & D + talent

In the view of Chen Yixin, Secretary of the Wenzhou Municipal Committee, Wenzhou has its inherent advantages in developing the network economy. "The network economy is not a locomotive, but a lot of clothing, shoes and other daily necessities."

Chen Yixin believes that this is Wenzhou's traditional dominant industries. At the same time, Wenzhou has the earliest professional market in the whole country, and has mature experience. This is conducive to the development of the virtual market of the Internet, and the use of the Internet platform to achieve zero distance docking can turn the country of origin into the original place of sale.

However, in Wang Zhentao's view, the disadvantage of Wenzhou enterprises in "touching the net" is also very obvious.

Wang Zhentao believes that the transformation of traditional industries in Wenzhou is not complete, the mode of operation channel is too single, and the layout of business philosophy can not be opened. And China Leatherwear Chen Qixian, director of the Wenzhou Research Institute of the footwear industry research institute, also said that the process of Wenzhou's electricity supplier development is basically in a state of conservative thinking, lack of expertise and lag in action.

"Doing something that has a certain added value is not a general imitative innovation." Wang Zhentao believes that Wenzhou enterprises need to have brand foundation and professional team support to do well in the electricity supplier industry, and the most important thing is "research and development". In the process of developing the electricity supplier industry, Wenzhou enterprises should pay attention to the role of R & D, only in this way can they go long and far away.

Apart from research and development, another disadvantage is talent. A head of the headhunting company introduces that the annual salary of the high salary business director is 300 thousand yuan in Hangzhou. If we want to mobilize him to work in Wenzhou, even if it is 500 thousand yuan, he will be very reluctant. Such a network operator generally estimates at least 5000 people.

"Wenzhou is the most lack of professional electricity supplier talent," Wang Zhentao said, in fact, people are online people with the same line of business as people, creative (Creative stores) will serve, and even do a good job of a series of management work.

According to the "2012 China e-commerce talent survey report" compiled by the China Electronic Commerce Research Center, 18.18% of enterprises are in urgent need of e-commerce operators.

However, Wenzhou has long been prepared to cope with this strategy.

" Wenzhou The implementation of the city's opinions on accelerating the development of e-commerce defines the training of e-commerce talents: strengthening the construction and expansion of e-commerce disciplines in Wenzhou's colleges and universities, focusing on training oriented software technology development talents and front-end application oriented talents; formulating syllabus and training materials for e-commerce talents in line with the characteristics of Wenzhou's e-commerce industry, developing e-commerce knowledge training and professional training, and building talents for the development of e-commerce industry in Wenzhou.