Shopping Center Loves "Five Official Marketing"

< p > it is reported that the Hello Kitty 40th anniversary global tour of China's first show in Shanghai is behind the curtain, and the second stop will arrive at Huarun the Mixc in May 31st.

At the same time, the other a href= "http://www.91se91.com/news/index_c.asp" > Zhengzhou < /a > other shopping centers are also preparing for the new series of theme exhibitions.

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< p > there is no doubt that the theme exhibition has become the marketing "artifact" of shopping centers, which can continuously increase the popularity of shopping malls.

In recent years, businesses have launched a "cultural feast", bringing consumers' personalized and ultimate shopping experience, and successfully operating the "five official marketing" to further improve their turnover.

Experts predict that in the future, shopping centers will compete in theme exhibition marketing. If they want to have a higher passenger flow, they will have to see who has the most creative make-up.

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< p > Zhengzhou Huarun the Mixc will hold the Hello Kitty 40th anniversary global tour at the end of this month. < /p >

< p > < strong > merchant cooking > < a href= > http://www.91se91.com/news/index_c.asp > > cultural dinner > /a > < /strong > /p >

< p > mid April, Zhengzhou's "a href=" http://www.91se91.com/news/index_c.asp "China World Trade Center 360 square" /a > "Chao Ma" arrived at the grand riding theme exhibition. It became the first shopping center in China to carry out thematic exhibitions with professional horsemanship as its element.

Among them, the Western equestrian performances of cowboys and field barriers in the Western Plaza of Huayuan Road attract many consumers to watch.

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< p > up to now, the 360 square of China World Trade Center has successfully held a series of thematic exhibitions such as angry birds, dinosaur exhibitions and Transformers. Such activities continue to contribute to the influence of its "fashion BUY". After that, when the Zhongyuan Wanda Plaza and 27 Wanda Plaza have been mounted on Lu Zhengzhou, old Zhengzhou memory, aerospace exhibition, happy farm and other new theme exhibitions bring shocking visual impact to the public.

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At the same time, the new theme park of "Vientiane arrived" opened in the Mixc this year with the elephant as the basic element. It not only illustrates the characteristics of the Mixc's all embracing and all embracing features, but also perfectly matches with the profound and profound Central Plains culture.

In the Western District of Jinyi shopping center, 3D painting exhibition, lighting and wall decoration exhibition were held last year.

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< p > merchants generally say that thematic exhibitions are held regularly by shopping centers. They are also promoting and popularizing related knowledge to the public. They are more about cultural pmission. Shopping malls create a good atmosphere for consumers to offer a characteristic "cultural feast".

Reporters learned that in the city's major shopping centers, the latest details of the theme exhibition is being prepared, within one or two months, consumers are expected to harvest the unprecedented surprises brought by businessmen.

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< p > < strong > thematic exhibition is the passenger flow "artifact" < /strong > < /p >.

< p > shopping malls spend a lot of manpower, money and material resources on the theme exhibition. Can the input output be directly proportional? < /p >

"P >" theme exhibition brings visitors, and it also brings sales.

First of all, add popularity, and then extend the duration of the consumer stay, the possibility of consumer shopping will also increase, "suction gold" role is obvious.

Zhengzhou the Mixc operation director Wang Zhaoqi said.

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"P >" according to the merchant, a theme exhibition can significantly improve the shopping center passenger flow, if they meet the big nodes such as five one and eleven, it can even bring about 200 thousand passenger traffic.

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< p > "theme exhibition" has weakened the commercial atmosphere of shopping centers, and sought to resonate with consumers through exhibitions. Such activities as "dialogue" will impress consumers.

Zhang Hongqiang, general manager of Jinyi shopping mall, said that the theme exhibition can also enhance the reputation and influence of the mall, and also shape the brand image.

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< p > Si Xiaowei, general manager of China World Trade Center 360 square, said that with the change of times, the individualized demand of consumers has been gradually raised and can not be operated in a direct way. In order to attract customers, businesses have found a new marketing point, the theme exhibition is "five official marketing".

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< p > shopping center has a good sense of space, which makes the theme exhibition marketing mode more durable. Different businesses develop different theme exhibitions according to their positioning, characteristics and volume. In the long run, when consumers' sense of experience is increasing, business performance will also be promoted.

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< p > < strong > "play creativity" into the future trend < /strong > < /p >

< p > "China World Trade Center 360 square will do several thematic exhibitions every year, but it will not be repeated, otherwise it will be meaningless."

Si Xiaowei said.

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< p > in fact, behind the theme exhibition showing the beautiful appearance of consumers, it is the tireless pursuit of businessmen. The theme exhibition must meet the elements of "new", "odd" and "special", and the most important thing is to match the positioning of shopping malls and target customers.

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< p > although there is still a big gap between the theme exhibition of Zhengzhou shopping center and the first tier cities, the shopping malls are also constantly learning, learning from and exploring.

Over the past year, there has been controversy over the topic of marriage between art themes and shopping centers. What is the trend of the theme exhibition in the future? < /p >

< p > "the retail industry changes every year. Consumers' cognition and preferences are changing. They want to match the target audience. The theme exhibition is not only a combination of culture, art and other elements, but also a creative form of expression."

Wang Zhaoqi said.

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< p > Zhang Hongqiang said that the theme exhibition is commercial packaging, presenting a clearer brand image to consumers, no matter what creativity appears, it is a concept delivery.

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