Taiwan Online Shopping Market Mobile Providers Gradually Become The Mainstream

< p > > a href= "http://www.91se91.com/news/index_p.asp" > Taiwan < /a > e-commerce has sprouted since 1997. In 2000, it started retail business with B2C business. In 2002, a network auction platform (C2C) with individual sellers was gradually appearing. In 2005, a shop platform (B2B2C) was designed for small and medium enterprises.

According to the survey of the Taiwan Policy Institute, 84.8% of the enterprises that choose B2B2C shops are ahead of C2C and B2C.

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< p > Hugo net learned from the foreign media "mobilecommercepress" May 20th report that as more and more consumers began to choose online shopping, the e-commerce industry in Taiwan is expected to have a significant growth in the next few years.

A report on the trend of electricity providers released by the Information Industry Institute highlights the fact that e-commerce is attracting more and more consumers due to the trend of convenience. Meanwhile, with the increasing number of mobile devices, it will play an important role in the development of e-commerce in the future.

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< p > it is reported that Taiwan's "a href=" http://www.91se91.com/news/index_c.asp "e-commerce" /a "will grow at an annual rate of 20% in the next few years.

According to the report, the total volume of online pactions in Taiwan reached 25 billion 700 million US dollars in 2013, and the volume of pactions in 2015 is expected to exceed US $33 billion 200 million.

Insiders say that more and more consumers are using smart phones and tablet computers to go shopping online.

Data show that nearly 18% of Internet users in Taiwan are online through mobile devices, many of them go online shopping through mobile devices, others will choose three stores through online stores.

At present, 30% of Taiwan's population is estimated to use mobile devices for commercial, communications and social networking applications.

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< p > as for the development trend of e-commerce, Zhu Shufen, senior manager of marketing and Public Relations Department of Momo shopping network, thinks that the progress of science and technology has driven the change of consumption habits. At present, the mobile shopping of Momo shopping network has an average monthly performance of 60 million yuan.

Zhu Shufen said that the development of online shopping is irresistible, promising online shopping opportunities on the other side, and Momo shopping network plans to enter the mainland market in 2014.

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< p > from a large perspective, mobile commerce is popular in the whole Asian market, mainly due to the wide application of mobile technology.

This is a major trend and has been accelerating.

In the field of electronic commerce, consumers seem to prefer mobile shopping to a large extent because convenient operation allows them to shop at any time of the day, avoiding many troubles.

However, security is still a concern for many consumers.

At present, there are still many mobile terminal business platforms lack of better security functions, which can avoid consumers' personal information leakage.

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< p > according to the latest regulations of the Ministry of Finance in Taiwan, from February 10th onwards, the tax-free import price of parcels is less than NT $3000, although tax concessions are granted, but the objects are strictly controlled. Those who exceed 30 times in 30 days or exceed 6 times in six months are classified as frequent imports and will be exempt from tax exemption.

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< p > Hugo net understands that Taiwan's e-commerce platform can be divided into three major types: B2C, B2B2C and C2C. Among them, B2C is headed by Internet family and YAHOO Komo. Recently, a number of major businesses have emerged from the entity department store and TV shopping industry, such as far east Happy shopping network, sun sum group and Momo department store.

However, no matter what type of platform, after the rise of mobile devices, they are faced with the challenge of changing consumer habits.

Therefore, not all platforms are launching their own brand App at the first time; many platforms have mostly adopted an optimized interface that is still based on mobile web version.

At present, although many e-commerce platforms have come from mobile platforms, it seems that only the action flow of Taiwan Lotte a href= "http://www.91se91.com/news/index_s.asp" > market < /a > has surpassed 50% of the total station traffic since January 2014, and the growth of revenue from mobile devices has not kept up.

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