Tonal Brand Favored By Amman Ali Prospectus Case

< p > it is reported that Tmall has been biased towards the brand with distinctive style and outstanding brand when choosing Tmall original brand, but many Tmall originals have declined due to various reasons.

As a representative of the original women's wear brand, Yin man has maintained a fast and steady development, and always adhered to the positioning of the original cotton and flax artists.

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"P", as a representative of the traditional processing factory to turn the electricity supplier, but also has the advantage that the general online brand does not have in the product research and development and production.

This is mainly due to the fact that in the era of traffic dividends, Yin man did not choose blind large-scale expansion. Instead, he invested a lot of energy in the operation team and supply chain to lay a solid foundation for the sustainable development in the future.

In addition, Yin man established the concept of product as the core, providing support for the promotion of brand premium in the future.

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< p > < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > industry operators analysis, in the past ten years, the clothing brand is seller's market, and the style is popular. With the emergence of the original design brand of the Internet, this pattern has also been broken, and the monopolistic market in Europe, America, Japan and Korea is gone forever.

Consumers are increasingly pursuing the personalization of styles and the stylization of their dress.

Compared with traditional hierarchical agency mode, it is hard to satisfy consumers' imagination of brand innovation. From this point of view, online brand still has great room for development.

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< p > these personalized online brand development will become an important driving force for the development of Tmall, Taobao and other platforms, and truly reflect the influence of the Internet format on the entire garment industry and the style of clothing.

Therefore, the Alibaba chose Yin man as the only case of women's clothing, and also believed that such a personalized brand is the direction of the future development of the clothing brand, and it is also the object of its e-commerce platform.

In line with this style and tonal prominent original brand resources, Yin man will provide greater imagination and value growth space for the future development of the entire Alibaba group.

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< p > but with the development of e-commerce, the threshold of creating online brands is also rising.

People in the industry have found that online brand requirements for team structure and overall capabilities are no less than traditional brands.

Moreover, online brands need to be quickly consolidated in terms of manufacturing level and supply chain. This also requires a large amount of capital and resources.

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P also recognizes the importance of capital operation to brand and group development.

In March 2014, it was reported that Yin man admitted for the first time that he was negotiating with Alibaba and IDG, intending to accept the A round investment intentions of both sides, and pointed out that the valuation of the current round of financing was almost 100 million dollars.

This investment is also the first time Alibaba invested in Amoy brands.

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