There Are Only Six Strategies For Men'S Brand To Lead The World.

< p > Chinese men's formal wear brands such as fir suits, YOUNGOR suits and so on. Why can't they become the world's influential a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" brand? The quality is not inferior to that of foreign countries. What is wrong with it? I think the market feels a problem.

So how should Chinese men's clothing go beyond the global men's wear brand? I think there are only six strategies.

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< p > first, many men's wear brands are sold separately, which is a big mistake. Because women are now the main force of shopping, even if you are not a female clothing monopoly, you should also take into account the convenience, discount, attractiveness and environmental layout of women's purchase of men's clothing.

Therefore, the author suggests that men's clothing sales should be carried out together with women's wear. Of course, it needs fast fashion, fashion and complexity.

If men's clothing takes into account the matching of lovers' clothes, how to make men's selection better reflect the leading role of women, then there will be a market for men's mashup sales or customization.

75% of vip.com's consumers come from women, who bring 90% of their sales profits.

The reality shows that women are more profitable.

Let's take a look at the main store in the department store building of China, replacing men's clothing into women's clothing and women's fashion, and men's clothing is moved to the two floor.

So, does this mean that men's clothing is useless and can't become the main store of department stores? I do not agree with this view. Men's formal clothes are mainly reflected in the design style and the market sense is lagging behind. Of course, most men spend most of their mind on work. Most women spend more time on Internet shopping and shopping than men, and have become a major trend in China, Korea, Japan and other countries.

It is based on this point that I believe that Chinese men's wear brands are sold through men's and women's wear, and the sale of lovers' clothing and the customized and limited edition of these styles are the first step in the success of men's wear.

Domestic men's clothing including global men's clothing does not have such knowledge, so Chinese men's clothing should rethink these.

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< p > Second, any men's clothing must have a market sense. The prevailing market menswear sense is that it is not necessarily a suit, the lower body can be a cowboy with a thin trouser tube. The upper body can be a formal suit or a round collar suit, or a suit for a factory and a knee, but it must be thin and not large.

It is this thin skinny fit which is close to feminine that decides that there is a market for customization. However, a shop can not be customized. It can provide some men's clothing. It can be customized and delivered to the door for unfit and different requirements. So the efficiency will be relatively high. While AOKANG International International Pavilion has no a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > all the customized door-to-door items will cost some resources.

However, the requirements for tie are narrow, and the requirements for shirts are small jacquard and various patterns. These become new changes. I believe that the bow tie elastic belt can be combined with narrow necktie, and the necktie can be attached with the head of the image spokesperson or the head of the company's founder. This is a supporting development.

According to the needs of the consumers, we can take the group photo of lovers on the men's ties, that is to say that they are informal and warm. The female consumers will certainly think that men wearing this tie can avoid many small three seduction and bring more protection to housewives.

At the same time, it is also a kind of remote controller that the social groups supervise the husband not to be mixed up with the women through the tie design.

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< p > Third, men's clothing must have their own brand's cultural characteristics and ideas, otherwise they will lose themselves, but they should not be too strong, otherwise they will be forced to do so, but they will be thankless.

In this regard, the international popular men's wear brand has not noticed that if the Chinese men's wear brand takes note of this, it will be a huge competitive power.

Breaking the boundaries of formal casual wear, breaking the boundaries between eastern and Western cultures, breaking the boundaries between ancient and modern culture, breaking the boundaries of countries, breaking the boundaries of men's and women's clothing, etc., but also can not be divorced from the main line of fashion style, but also have their own brand culture characteristics, but not too strong. Therefore, how to grasp the innovation and do not lose themselves from the mainstream aesthetic taste, this is the global guarantee for men's clothing brand dance.

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< p > Fourth, the Chinese men's wear brand must pay attention to the trend of the casual wear of men's formal clothes. We should also pay attention to the matching of the feminine trend of men's formal wear and shirt necktie, as well as the multi-functional features of shirts, suits, sportswear and sportswear, and the more fashionable they are, the more fashionable they become.

Therefore, the author believes that men's wear can be customized from shirts, neckties, trousers and shoes, and different customization can be outsourced. For example, a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" can be outsourced to the counterpart manufacturers, so that men's wear will evolve into the role of packaging service providers from men's image. They will no longer sell suits. By selling image packaging services to drive the sale of all products and changing the massive products of the past only pipeline, it is now a full range of personalized services.

The author does not suggest that experience shop has no product but sample only. This can be done with some products, but it is not an unlimited product.

In this way, the highest efficiency method of combining personalization and commodities can be started, because there are always some people who are able to purchase them successfully. If all the customization is made, the manufacturing industry will play when there is no order, and once the custom list is too many, it will become a busy one, so we have to passively remove some customizations, that is, reducing revenue and causing consumers' dissatisfaction.

Therefore, the author suggests that experience shops should arrange some products appropriately, and then customize them. The mix of goods and customization is the highest efficiency and the guarantee of the highest satisfaction of consumers.

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< p > fifth, China is an income rising country, and Europe and the United States is a major income smoothing market. Women's purchase of men's clothing also shows differences. China's 86% women show that the future income will be better and better. Then the consumption clothing will show the characteristics of being carefree, constantly updated and fond of complexity. Only 35% of the western developed countries believe that their future income will be better and better. Therefore, when buying things, they are more low-key, that is, to be fashionable and fashionable, and to take into account the source of income growth, so we should buy fashionable consumer goods appropriately for social activities.

And the frequency of replacing fashionable consumer goods frequently will drop.

From this point of view, the men's clothing sales shop needs to consider the different occasions for women to wear different men's suits to match the couple's clothing, or the red and white couple's clothing, or the bar and dance hall's men's and women's clothing, or the various kinds of news activities of the couple's clothing, or according to the four seasons of the temperature difference to carry on the female clothing and the gentleman's clothing match, and so on.

From the perspective of women, we can bring more matching men's formal clothes, < /p >

< p > sixth, the Chinese men's formal brand can not enter the mainstream sales channels of the developed countries at the very beginning, for example, they can't enter the shops of Paris's old Buddha's shop, even some famous American luxury brands are also selling products on the counter.

It is obvious that after opening its own store, the brand will ring, and then enter the shop inside the old Buddha's mansion rather than the counter.

This is the practice of encircling the cities in the countryside. The past wholesale, agency and distribution modes are out of date.

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< p > above all, I believe that the Chinese men's wear brand from the globalization and individual and corporate culture of the unified coordination, men's and women's clothing mixed sell lovers mix and sell, men's upper and lower body underwear accessories one-stop image packaging services to promote mixed sales, experience shop products moderate and customized mix up, the East and West Women's income increase is different. The difference in temperature throughout the year determines the men's formal dress collocation, overseas sales channels from self built stores to rural encircling the city's mode, these six aspects, is China's men's wear brand dance global basic direction.

In this regard, China's YOUNGOR, Shanshan and other men's formal brand is too rigid.

The success of a newly launched male clothing brand needs at least 2 billion yuan in annual sales. If it becomes a global leading dance brand, its annual sales will reach at least 200 billion yuan. It needs to be moderately modified according to different markets, but the style trend, concept and market understanding are the same.

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