China Financial Experience: In The Era Of Clothing, Fully Consider The Characteristics Of Real Estate.
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201405/29/20140529095545_sj.JPG "/" < > > "
Before P site selection, we must pay attention to the investigation of business circles. Generally speaking, the sales scope of clothing stores is relatively stable, that is, they all have certain geographical boundaries. Because of the different commodities, traffic factors and scale of operation, different clothing stores also have great differences in their business circle rules and business circles. Chung Rong clothing store believes that choosing a good business circle is the basis for reasonable location of clothing stores. It not only helps formulate business strategies, but also helps to identify market development strategies. < /p >
< p > clothing shop location is not necessarily selected in the prosperous area, as long as the selected place. In addition, if the entrepreneur can not find the right store in the prosperous downtown area, he can try to share with other people, and both sides share a storefront. This can save not only rent, but also the two industries under the same roof, such as jewelry and clothing stores, bags and clothing stores. < /p >
< p > < a href= "http://sjfzxm.com/news/index_p.asp > >" Zhong Rong clothing times shop "< /a > points out that good clothing shop addresses have some common characteristics, these characteristics are mainly the following: < /p >
< p > < strong > (1) high density residential area < /strong > < /p >
< p > the population of the residential area is relatively concentrated and the population density is relatively large. In such areas, there are many elderly people, young people and children. Zhong Rong clothing Times said that no matter what kind of clothing store it has, there will be corresponding customer groups. < /p >
< p > < strong > (2) traffic convenient area < /strong > /p >
< p > convenient spanportation is the first condition for consumers to purchase. If there is a bus stop or a bus hub near the store, it is worth considering. < /p >
< p > < strong > (3) urban central area < /strong > /p >
< p > these areas are generally commercial centers, downtown areas, frequent commercial activities and better operating atmosphere. Such a shop is the so-called "land of gold". Such as Beijing's Xidan, Wangfujing street, Nanjing Road, Shanghai, etc. < /p >
< p > < strong > (4) the area where the market has been established is < /strong > /p >
< p > < a href= "http://sjfzxm.com/news/index_p.asp" > dress > /a > such shopping commodities, if they can concentrate on the "lots" or blocks of their peers, it will be more conducive to business. According to the survey of Zhong Rong clothing times, some shopkeepers chose to open their own shops by evading competition. Although there are no competitors in this clothing store, and the low cost of opening a shop, there is a fatal weakness. That is, the business circle is small and can not attract distant customers. Especially small and medium-sized clothing stores, but also to avoid becoming such exclusive shop. < /p >
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