Women'S Wear Shops Should Be Managed In Seven Ways.

< p > in store operation, the first key element is the choice of shop location.

In this regard, WAL-MART, KFC and other world-renowned chain giants have proved their correctness with numerous years of development experience.

Therefore, for the manufacturing enterprises lacking in commercialized operation experience, the location of the shop site is even more important.

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< p > < strong > site selection mainly includes two main tasks: < /strong > < /p >.

< p > first, determine business circles and assess.

This was originally a popular way of addressing the location of department stores, but it also played a similar role in selecting the location of the store for the commercialization of manufacturing enterprises. Specifically, it meant selecting a 2-3 kilometer (changed) business district that the franchised store needed to enter and the specific location determined in the business district.

The selection criteria mainly take into account the market nature, market size, market positioning, market reputation, market passenger flow and so on.

For example, a lighting manufacturer's shop can't be opened in a clothing distribution market because of the different nature of the market.

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< p > Second, setting up the evaluation criteria of store locations.

After a comprehensive assessment of the store's presence, the next step is to make a clear assessment standard for the specific location of the store.

The standard mainly involves: < /p >

< p > 1. storefront location: the store location needs to be eye-catching and highly visible.

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"P > 2." store area: different trade stores have different requirements on the area of the store site, and should be determined according to their own characteristics.

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< p > 3. storefront passageway: barrier free before the shop, and is the main passageway with large traffic volume.

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< p > 4. shop advertisement: store advertisement accords with the enterprise advertisement standard; it can attract customers' eyeballs.

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< p > 5. store costs: pfer costs, decoration fees, rents and other store costs should be based on market conditions and comprehensive consideration.

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< p > 6. storefront window: store should have proper window location to enhance storefront display.

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< p > 7. storefront competition: with related competitors < a href= "http://www.91se91.com/news/index_c.asp" > sharing < /a > passenger flow, and forming characteristic management.

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< p > < strong > store operation two see shopping guide management < /strong > < /p >

< p > shopping guide is the link between enterprises and customers. It is the image representation of manufacturing enterprises directly facing customers. They interpret customers' interests and solve their customers' misgivings and successfully guide sales to achieve.

A group of high quality shopping guides is the key to achieving sustained profits in the store business, but shopping guide itself is a very profound knowledge, and a group of high-quality guides are hard to find.

Therefore, the key to store management is two aspects: first, do well the selection, training and scientific use of the shopping guide; two, make the constant updating and perfection of the shopping guide skills.

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< p > shopping guide is the spokesperson for the terminal image of the store, so it must be required to have good quality in all aspects.

There are high requirements in terms of attitude, knowledge, skills, dress, clothing, body language, language and psychological quality, which makes manufacturing enterprises need to make a lot of efforts in recruiting and training of purchasing personnel.

In addition, it is a necessary condition for store operators to assemble a group of excellent shopping guides to balance and attract the material conditions such as wages, bonuses, welfare and so on.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > shopping guide < /a > is a profound knowledge, not anyone who wants to do it. To become an excellent guide, it must undergo long-term professional training and store practice.

As an excellent shopping guide, he must be a technical expert to customers and understand the functions and characteristics of all kinds of products. He must be a professional consultant, genuinely starting from the needs of customers, helping customers choose the right products, and being a "Service Ambassador" to provide customers with quality purchase services.

For manufacturing enterprises, a good guide buyer should also be an excellent salesman, intelligence agent and image worker.

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< p >, it can be seen that both the recruitment of salesmen and the training of their shopping guide skills are a long-term process and continuous investment cost for manufacturing enterprises, which is a long-term test of the strategic vision and persistent confidence of manufacturing enterprises.

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< p > < strong > shop > a href= "http://www.91se91.com/news/index_c.asp" > operation < /a > three see commodity management < /strong > /p >

< p > commodity management is a very important job in store management. Its purpose is to ensure that products are scientifically and Integrable in every aspect of the store so as to maximize sales.

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< p > main work contents: < /p >

< p > 1. commodity classification.

That is to say, the sale of commodities, the unsalable goods and the flat sales of commodities are classified through the sale of commodities. The purpose is to raise the turnover rate of the storefront and to rationalize the stock structure. At the same time, the quality of sales and the profit and profit of the stores is the best reference standard for the best combination of stores and commodity display.

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< p > 2. display of goods.

Its purpose is to form visual beauty, enhance store image, stimulate purchase and improve sales volume.

First, it is necessary to keep a clear classification in the commodity display, so that the same category of goods can be displayed together to facilitate customers to choose and buy; secondly, all goods should be displayed in order and order; and, once again, commodity display must be plentiful, one will increase the storage of store goods, and the two will increase the beauty of merchandise display. Finally, commodity display should ensure first in first out.

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< p > 3. commodity storage.

The purpose of merchandise storage management is to keep stores at the lowest possible inventory level, so as to avoid selling as much as possible.

Store goods storage mainly includes two parts: shelf goods and inventory goods: shelf goods storage must ensure the maximization of sales display science and sales volume.

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