Jimo'S Textile And Clothing Industry Both At Home And Abroad

"Relying on technological innovation, upgrading the international market and digging potential in the domestic market is the key to the smooth winter" of textile and garment enterprises.

When interviewed in Jimo, Shandong, many textile and garment enterprises expressed this view.

As a famous knitting city in China, Shandong has more than 1190 textile and garment enterprises in Jimo, Shandong Province, of which 216 are over scale enterprises, attracting more than 20 labor force, accounting for 39% of the employees in the second production of the city.

From 1 to September this year, enterprises above Designated Size completed 24 billion 30 million yuan of industrial output value, accounting for 32% of the total industrial output value above Designated Size in Jimo.

This year, Jimo's textile and garment enterprises have encountered great difficulties.

There are "machines" in the "danger". The local government of Jimo and many textile and garment enterprises actively seek to break through the counter trend by adopting a series of measures.

In this breakthrough, Jimo's strategy of "promoting the city through science and technology" has played a positive role over the years.

Every year, the city produces 5 million yuan to award technological innovation enterprises. This year, it launched science and technology innovation to boost the economic upgrading plan and the creation of innovative enterprises, and invested 3 million 930 thousand yuan to focus on 29 science and technology projects.

Through technological innovation, Jimo's textile and garment industry has been upgraded in an all-round way, and the international competitiveness of its products has been markedly enhanced. High-end export products are becoming new growth points for Jimo's export oriented textile and garment enterprises.

As the leader of the national textile industry, Qingdao is the leading industry group to set up the only national R & D center in the same industry. It has formed the three level innovation system of cooperation and interaction among the group, the business department and the branch factories. Its self developed double filament double fired fabrics, chitin functional fabrics, wind proof and moisture permeable functional protective fabrics have stepped into the world's advanced level. The marine bio chitin knitted fabric project has won the two prize of national science and technology progress.

Chitin fiber has been widely used in knitted underwear, shirt fabrics, socks, towels and other products, so that the added value of these products increased by about 20%.

Yang Weidong, general manager of Qingdao development group, said, "orders are increasing now, and we are stepping up production."

It is understood that at present, the group of high-end products has accounted for more than 90% of the export products.

The upgrading of Jimo textile and garment enterprises is also reflected in the business field.

In Qingdao red collar group, the reporter saw the group's clothing MTM e-commerce platform which was put into use in July.

Relying on this platform, the red collar group has set up 11 network systems, including CRM system, clothing product display and promotion system, online shopping system, customized system, data acquisition system, three-dimensional fitting, and so on, realizing the comprehensive integration of information technology and traditional clothing industry.

"Through this platform, the red collar group can tailor clothes to various marketing points in the world according to customer needs, and the added value of export products has also been greatly improved."

Zhang Ren, head of red collar group, said.

In order to enable more small and medium-sized textile and garment enterprises to achieve industrial upgrading through independent technology research and development, this year, Jimo has invested about 2000000 yuan to set up a public service platform for textile and clothing science and technology innovation, providing research and development, testing, consulting, training, financing and other services for the textile and garment industry.

It is reported that more than 100 textile and garment enterprises and more than 150 institutions of higher learning and research institutes have established cooperative relations, and more than 100 high-tech achievements have been developed.

These measures have greatly enhanced the market competitiveness of Jimo's textile and garment enterprises.

From 1 to September this year, Jimo achieved a total export volume of US $1 billion 990 million, an increase of 20.4%. In October, the city achieved an export volume of US $270 million, and the growth rate remained stable.

In the face of international market upgrading, Jimo textile and garment enterprises also tap the potential in the domestic market.

Qingdao red textile garments Co., Ltd., through the fabric sample sale in China, found that the previous product of ordinary yarn fabric was no longer popular, so the company promoted the product quality from the source according to the market demand.

In September this year, they introduced the world's most advanced De Le and Mai Ye loom weaving machine began to run production, its production of Taka Sa fabric after singeing treatment, softness and gloss significantly improved.

After the introduction of this fabric product, domestic orders are more and more, and the products of red spinning and garment products are constantly appearing in the major shopping malls in the country, and they are selling well.

Jimo's textile and garment industry actively excavated the potential of the domestic market and achieved recognition in the domestic market.

Now on the busiest Hongkong road in Qingdao, it is easy to see the flagship stores and billboards set up by red collar and good middle Jimo enterprises. Beijing, Shanghai, Shenzhen, Guangzhou, Wuhan, Harbin and other large and medium-sized cities all have delicate and fashionable flagship stores or special counters set up by Jimo enterprises, namely, hair, red collar, and snow.

One of the famous textile and clothing products from Jimo is being familiar to domestic consumers.

Yang Jing: editor in charge