Outdoor Sports Brand Marketing Hot Industry Enters Steady Growth Period

< p > industry analysis shows that urban workers are becoming the "main force" of outdoor leisure consumers, and they advocate to be close to nature and cherish nature.

Outdoor brand operators have also seen this trend, attracting customers through continuous outdoor activities and environmental public welfare activities.

He said: "the outdoor products industry in Quanzhou has more advantages than other domestic production areas, both in terms of product cost performance, marketing channels, brand building and team structure."

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< p > < strong > entering stable growth period < /strong > < /p >.

< p > live and work in the city. The fast-paced way makes the city weary, and the weekend becomes the best time for office workers to release pressure.

With the rise of outdoor leisure sports, more and more urbanites are willing to spend more time and energy into nature and enrich their lives.

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< p > the rapid development of outdoor sports market is mainly due to a broad mass base, a change in the concept of life and a rise in the level of consumption.

At present, China's outdoor products industry is in the ascendant. With the rapid growth of the economy, the improvement of living standards and the upgrading of consumption, the outdoor products industry is growing at a high speed.

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< p > > according to the statistics of China's < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > commodity Association outdoor products branch, the growth rate of China's outdoor goods market has remained at two digits in the past 10 years, and the total retail sales of outdoor brands reached 14 billion 500 million yuan in 2012, up 34.94% over the same period last year.

It is predicted that by 2020, the sales of China's outdoor products industry will be more than 30 billion, and the industry still has good room for growth.

"The industry has experienced continuous and rapid development in the past few years, and will enter a stable development period in the future."

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< p > < strong > popular outdoor < /strong > /p >

< p > in recent years, besides the rise of professional outdoor sports, urban outdoor recreation has also been sought after by urban people, and the outdoors of cities are gradually favored by commercial white-collar workers.

Some outdoor brands with a wide range of products focus on a broader urban consumer group. While retaining professional outdoor functions, products gradually add some fashion design elements, and the styles are more casual.

"Enterprises try to generalize the concept of outdoor sports and implement the concept of outdoor leisure."

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"P >" big tree outdoor "is an outdoor products company, formerly known as Fujian Nanan new hall leather Plastic Co., Ltd., has become one of China's top professional outdoor tent manufacturers.

In 2013, the company completed the shareholding system reform and launched the listing process.

Its DASOIL brand is dominated by American fashion casual, "a target=" _blank "href=" http://www.91se91.com/ "dress" /a ", which is" complement "to the outdoor brand of big tree.

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< p > "DASOIL products are independently developed by our company."

DASOIL brand manager Chen Zhu long said that using the American style of leisure design, with original American style, unique charm of fashion vision, advocating independent consciousness and freedom spirit, we admire the comfortable and innovative leisure experience and create an outdoor leisure brand with unique fashion style.

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< p > Lin Fangxiu, director of marketing of the brand, said that the main difference between urban leisure outdoor products and professional outdoor products is that the style of "a href=" http://www.91se91.com/news/index_s.asp "leisure > /a" outdoor products is more emphasis on leisure style, but there are also functions such as quick drying, warmth retention, breathability and UV resistance.

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< p > < strong > experiential marketing is hot > /strong > /p >

< p > because of the particularity and professionalism of outdoor sports, many enterprises have put forward new strategies in marketing in recent years.

Fuxin Tianlun Tian (Fujian) outdoor sporting goods Co., Ltd. is a well-known outdoor product company in China. It is a comprehensive company specializing in outdoor products research and development, design, operation and service.

In 2013, nearly one hundred outdoor activities were completed to truly reflect the characteristics of products to consumers.

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From the beginning of 2014 to the beginning of 2014, Tianlun held the activities of the first stop of "30 degrees north latitude", "riding across the United States Highway 66", the Sanjiang source water resources investigation and public welfare activities, the second station of the "30 degrees north latitude" campaign, and "further climbing Mount Everest". The brand culture concept "challenges life and persists in dreams" to carry on the three-dimensional dissemination, provides more professional and reliable outdoor equipment for more people who love the polar expedition movement, and helps outdoor enthusiasts realize the polar dream.

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Except for Tianlun Tian, lad outdoor products Co., Ltd. and Fujian lions outdoor products Co., Ltd. have also adopted such a promotion plan. P

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< p > nowadays, this marketing mode is the best embodiment of the outdoor brand culture and product quality assurance mode, deeply loved and concerned by the outdoor industry.

Lin Fangxiu said: "outdoor experience is a more conventional way of operation and brand promotion in the outdoor industry, which can increase the popularity of the whole brand."

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< p > the core of experiential marketing is to make it more difficult for consumers or professional groups to understand the performance of products and carry out on-the-spot testing. Enterprises are more likely to prescribe the right medicine and effectively promote outdoor products to go further.

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