Are You Ready To Shop For Gold?

An interview with Mr. Jiang Dong, CNNIC, the owner of Sheng Dao Sports City, has released the twenty-second statistical report on China's Internet development. The report indicates that the number of Chinese online shopping reaches 63 million 290 thousand and the utilization rate of online shopping is 25%.

According to the report, the number of Chinese online shoppers has increased by 16 million 880 thousand users in half a year, and has become one of the ten major network applications.

Shanghai is the most popular city for online shopping, with a utilization rate of 45.2%, followed by Beijing, 38.9%.

The electronic payment and logistics links of developed cities are relatively smooth, which has led to the development of urban online shopping.

From another point of view, the number of online stores and online shopping increased year by year.

Is online shop as simple as you might imagine, or is it knowledgeable?

Recently, the world clothing shoes and hats net interviewed Jiang Dong, a shop owner.

What's the original intention of opening a shop?

Why is the idea of starting shop online?

In fact, the original intention is very simple, and is forced to live.

As the saying goes, "everything is difficult at the beginning. What is the biggest difficulty you have encountered when you start your online shop?"

The money is borrowed.

When did you open the Taobao store in Sheng Dao sports city?

How is the operation?

It started business in March this year, and its management is quite satisfactory.

Shop must be careful in operation, because online stores are not like physical stores, it has a successful mode for you to refer to, and China's e-commerce is still in the exploratory stage.

Online shops are not easy to make profits in the short term. There is no credibility and few customers. In the early stage, in order to expand the influence of publicity and familiarity with shops, it is likely that they will lose money or profits will be very low.

Therefore, the shop is also like doing business, and needs to invest fully.

Well, what kind of warming up did you do in the early stage of business?

The most important thing is promotion, the price is slightly lower than that of peers, and the same is true for the promotion of physical stores.

Some shopkeepers will choose to advertise in Taobao, but advertising is not cheap, they are all through train advertisements.

A good source of goods is half the battle. It's difficult to open a shop. Is that so?

Channel is very important. With good supply, it can be said that more than half of the success has been achieved.

The purchase channels on my side have their own stock and agents. The source of goods is usually found on Alibaba and Taobao.

It can form mature channels in long-term cooperation, and also need to constantly try and find new channels.

Is this your delivery or agent delivery?

Can you also act on the Internet?

There are many agents on the Internet, usually we give him money, and the agency is also very convenient for shipping.

Is there any worry that the quality of the goods is not qualified and affects the credibility?

Of course, we will worry that the reputation of the shop is very important. We will look at the samples in advance. After we have seen the samples, we will use Alipay to draw the money. The safety of both goods and funds is the most important.

But businesses are still very trustworthy.

Do you have any good suggestions for opening a new shop?

He learned more from Taobao, studied more and thought more, because he did not have a mature model to give you a reference. He studied more about sellers and buyers, peers and customers, and the rules of Taobao.

When the license for online shop is not ripe, Beijing issued a new regulation that all online sellers need to apply for business license. How do you think about it?

I strongly oppose this problem. It is difficult to measure this problem. China's online shop is not yet mature. I don't think this is the best time now. It will be possible to implement this regulation by 2010.

Some experts believe that it is the trend of e-commerce development to open a shop in the future. However, if this measure is implemented at the present stage, it will increase the cost of personal electronic commerce, unfavorable to the development of e-commerce and solve the employment problem.

Conclusion: Taobao and other C2C network platforms are the best way to solve the problem of group employment. So far, Taobao has solved the employment opportunities of 1 million people. It makes the threshold of entrepreneurship and employment lower, benefits more people and better solves the problem of fairness.

Meanwhile, I would like to thank Mr. Jiang for his interview with our world clothing and shoe net. I hope his business will flourishing.

Yang Jing: editor in charge