Dongguan Custom Tailored Suit 30 Thousand Yuan

Reporters learned from the famous clothing city of Humen, Dongguan, Humen already has luxury clothing brand launched private custom service, although the price is high, but the results are good. In order to get a set of clothing of the brand, the provincial boss asked the company to send a designer to take a plane to tailor for himself.

Experts believe that private customization needs popularity. If the brand is unknown, it will be injured and failed if it goes private custom.

　　 Meticulous production process for more than 20 days.

"Come, open your arms, breathe slowly, now measure your chest." Lin Jianquan, holding the measuring ruler, is expertly measuring the size of a tall VIP guest. This is his second customer this month. Since the company launched the advanced private custom service, he has made 2 trips to different cities every month in addition to helping people make clothes.

"The last time I flew to Zhengzhou, Henan." Lin Jianquan is a famous seamen tailor in Hongkong. She is currently a designer in Humen Humen pine Eagle clothing company. He has been an apprentice since he was 15 years old and has over 40 years of experience.

Lin Jianquan, who holds the title of senior personal dress consultant, thinks that to embody a person's characteristics and make decent clothes, he needs to integrate with his complexion, temperament and work. Therefore, whenever VIP customers make private customization, he will personally communicate with his guests.

The reporter learned that Lin Jian Quan's private custom team has 6 people. Compared with the tens of thousands of suits in the assembly line, they can make a suit and communicate with customers. They fully understand the customers' appearance, character and style. After at least 3 tries and adjustments, the production time is longer than 20 days.

"Some people want to show their personal qualities. Some people are too thin or too fat. This requires customization." Li Junya, the deputy general manager of Dongguan Song Ying Industrial Co., Ltd. is just an extension of the clothing business to VIP customer service. She said that private custom is popular because in many men's eyes, even a gold and silver drill can not compete with a perfect tailored suit.

　　 extravagant A suit worth tens of thousands of yuan.

"With the continuous improvement of people's living standards, private custom has gradually become a climate, becoming a new rich class to highlight their own taste and value of one of the ways." People in the industry say that most privately made clothes are expensive, ranging from thousands to tens of thousands of dollars, which can be regarded as "luxury".

The reporter learned that take the pine Eagle clothing Bernie court as an example, semi handmade and a suit of imported fabrics imported from Italy, the price will be eight thousand or nine thousand yuan. If it is purely hand-made and imported from Italy, it will cost two to thirty thousand yuan. Due to limited conditions such as slow hand making, the share of private customization in Song Ying's business is 10% of the store's business. "10 out of every 100 people make private customization."

　　 Humen Lu Chun, director of the clothing industry promotion office of the town economic science and Technology Information Bureau, told reporters that at present, the hawk's men's clothing, Zoe's personality cowboy JONEAA, Lu Di's underwear and nu Fang women's clothing have all introduced the advanced customization, and have responded enthusiastically inside and outside the industry. The government of Humen has seen the great potential of private clothing customization. The clothing design and Research Center has promoted the private customization. In the clothing design and Research Center, a three-dimensional human body scanner has been introduced, which can collect 188 data of the human body, in order to promote "advanced customization".

　　 Relying on well-known brands and Designer

"As a gathering place for southern style clothing, it can really be customized by virtue of the strength of Humen's clothing," said Moanda, an economics professor at Dongguan University of Technology. Most people in the business field will pay attention to their own appearance, and think that a suitable set of clothing plays a very important role in business activities, which provides the development of clothing for private customization.

"This can enhance Chinese people's confidence and recognition of domestic brands and promote the development of local high-end brands." Professor Jiang Lin, deputy director of the Hong Kong, Macao and Pearl River Delta Research Center of Zhongshan University, said that the need for private customization is popularity, or you are a famous designer, or you are a famous clothing brand. Otherwise, private customization will be very hurt and failed.

Jiang Lin believes that when it comes to luxury brands in the past, the Chinese people think of and recognize that they are mostly foreign brands. How to make the brand reach the international level, Dongguan garment enterprises need to do a lot in this respect, such as investing funds to publicize products to enhance the visibility of products, and borrow the Internet to let others know about such services. In addition, private customization should be featured, personalized service should be introduced to highlight differences. "Consumers want their products to be unique, so companies need creativity and design and ideas."