June Electricity Supplier War Ushered In "Us Beijing Confrontation"

"P?" two years ago, the "Beijing Soviet Union" price war, people remember vividly, this war now only left the "Beijing America" trick, with the listing of Jingdong, Jingdong has become the "eyesore" of the electricity supplier? < /p >

< p > < strong > 32 days 3 billion 200 million PK Jingdong < /strong > /p >

< p > the first anniversary of Jingdong's listing was intercepted by Gome online, 32 days 3 billion 200 million, and the target was directed at Jingdong.

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"P > May 26th, Gome online announced the launch of the" 30 day no reason to return "service, and from May 28th, it will start a 32 Day promotional campaign, launched a massive benchmark low price products, known to bring the biggest annual online shopping carnival for users.

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< p > Huang Xiangping, vice president of online marketing of Gome, told reporters in an interview with the times weekly that the sales volume of Gome online "32 days" was 5 times higher than that of normal sales.

In particular, the high temperature to promote air-conditioning sales, sales accounted for 40%.

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< p > it seems that there is a taste of the weather.

Obviously, Gome online launched a "decisive battle 32 days" against Jingdong, which is premeditated, not only in the price war, but also on the service competition.

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< p > to the Jingdong listed soon, it still gathers the eyes of most people.

As we all know, 618 is the anniversary of Jingdong, and Jingdong will attack at all times.

This year is no exception. In from June 1st to 20th, Jingdong will set up a "618PARTY ON" annual promotion, another shopping big "lie prone."

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< p > BOE said, in addition to the joint strength of tens of thousands of brand manufacturers to promote sales, Jingdong has also issued 1 billion yuan worth of Jingdong red envelopes through Jingdong APP, WeChat and mobile QQ.

In particular, Jingdong has just been listed, taking advantage of the popularity of the listing, this year to increase investment in the situation is very obvious.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > electricity supplier center > /a > Cao Lei believes that the Jingdong will be listed on the same level with ALI, and the price war will be fiercer behind Gome's targeting Jingdong.

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< p > < strong > why direct targeting Jingdong? < /strong > /p >

< p > in the interview with reporters, Li Juntao, senior vice president of Gome group, also mentioned Jingdong repeatedly, positioning the opponent of the "decisive 32 days" as Jingdong.

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< p > Li Juntao said that Jingdong did some good things online, and good places to learn.

"We should aim at the enterprises going upward, and we should learn from those who go downwards."

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P, Gome's old rival Suning, has recently attracted widespread attention because of its declining earnings.

Since 2013, Suning cloud has increased its investment in e-commerce and shifted its focus to online.

According to the financial report, from the first quarter of 2013, suning.com has been on the trend of a sharp decline in quarterly growth and even negative growth in the first quarter of 2014.

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< p > electric power analyst Jane Heng said Suning's financial report was unbearable, which means sunning Yun was in a difficult position in recent years. Its slogan of entering the Internet was radical, but it was not implemented. Category expansion affected its advantages in home appliances.

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Less than P, the industry believes that Suning started selling electric appliances and its advantage.

But now Su Ningyun business has accelerated the process of electrification, so that suning.com's e-commerce platform will become a comprehensive electricity supplier.

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Less than P, compared with Suning's rapid pformation to the Internet and "unsatisfactory" results, Gome's electricity providers are relatively late in their efforts, and there has not been a big downturn like Suning's investment and earnings.

For the fourth quarter of last year, Gome income increased by 17.6% over the same period last year, Suning was -2.45%, Gome growth was 17.5%, Suning was only 1%, Gome's gross profit margin reached 19.35%, and Suning dropped to 14.35%.

From the numerical point of view, the contrast is very clear.

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< p > Li Juntao said that Gome online did a lot of work on improving the page technology, the basic logistics and the service process in 2013. "We are late in the online effort, and the IT foundation and distribution are ready to work."

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< p > this year, Gome online is ready to prepare for rapid development.

But the direction of force is also different from that of Suning Yun's "whole category" strategy. Gome is very clear that its advantage lies in household appliances. Then, Gome online is also the first to start from the field of 3C. The 32 day of the decisive battle is the main appliance and 3C.

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< p > when it comes to offline support for online, Li Juntao said that besides the brand image and popularity, Gome's supply chain advantage is not comparable to that of its competitors. In the past 28 years, various marketing modes have been formed with household appliances suppliers such as OEM, ODM, one-step price, underwriting buyout, reverse customization and so on, such as buying out 100 thousand or 200 thousand sets of SHARP 32 inch color TV sets at a time, and the price has dropped from 2000 yuan to 1000 yuan.

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< p > < strong > Guo Mei online how to break the bureau? < /strong > < /p >

< p > < a href= "http://www.91se91.com/news/index_c.asp > > Listing" /a > return Jingdong again to achieve the great leap of mobile terminal.

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< p > May 27th, Jingdong launched the "shopping" first level entry of "a href=" http://www.91se91.com/news/index_c.asp "WeChat platform < /a >, and opened to WeChat users nationwide.

In May 27th, two cities in Beijing and Shanghai have been upgraded to 5.3 versions of WeChat users. They can see the "shopping" entry in WeChat's "discovery" interface.

After that, the "shopping" entry will gradually be opened to WeChat users nationwide.

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WeChat users upgraded to the 5.3 version of P will be able to purchase the rich and high-quality products from Jingdong through the "shopping" channel at the WeChat level entrance to achieve a better mobile shopping experience.

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< p > the name of Jingdong's first level entry on WeChat platform is "shopping", which is located within the "discovery". It is parallel to "friends circle", "sweep away" and "game". It has been opened to WeChat users since May 27th.

The "shopping" level entry is divided into three sub columns: "new discovery", "brand" and "poly Hui", with different positioning and different needs.

Among them, the "new discovery" is positioned as "finding the best and the best novelty goods". According to the user's preferences, it presents different commodity recommendations; "brand" recommends to the users the discount products of the famous brands in the form of brand promotion; "poly Hui" wins the "cost-effective" and recommends the most cost-effective products to users.

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< p > this change is regarded as "chemical reaction" by the outside world, which has great influence.

WeChat has been very cautious about increasing the electricity supplier's entry. Even if Tencent has its own e-commerce provider, it has not set up an entry to Yi news, but rather stores its mobile shopping products under the "bank card" page.

After Tencent's injection into Jingdong, the importance of Jingdong's strategic position is very different.

Jingdong has opened a first level entrance to WeChat. It can be said that the new era of mobile e-commerce is opening.

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< p > in addition, for Jingdong, joining WeChat entry is expected to make its mobile e-commerce business grow rapidly.

According to the previous Jingdong prospectus, in December 2013, about 15% of Jingdong's orders came from mobile terminals.

The information released by WeChat shows that in the first quarter of 2014, WeChat's monthly active users reached 396 million.

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< p > aiming at the cooperation between WeChat and Jingdong, the Gome online appears to be more stable in the face of the impact from the mobile e-commerce field.

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< p > Li Juntao said that offline resources are the advantages of Gome. When expanding online, this advantage must be used. This is the difference between Gome and Jingdong.

For example, in the latest home appliance special zone on the new online home of Gome online, using the method of big data analysis and offline store coordination to open the urban area and enjoy special privileges, the staff will contact the users within 48 hours after signing the appliance, and make an appointment for the installation time.

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Generally speaking, this year, Gome online has begun to expand its efforts, at the strategic level, one is due to the late efforts to avoid the failure of peers to pform the Internet, and the two is to aim directly at Jingdong and fight hand to hand with P.

Tactical level, this year's Gome online series of actions around the "decisive battle" and go all the way.

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< p > but the final result depends on the outcome of this decisive battle.

Jingdong has been listed, and bullets are more abundant in terms of funds. But because of Jingdong's listing, Jingdong 618 will face more competitors this year.

In addition to Gome online sniping, Ali is on the way to the market, has become a "thorn in the eye" Jingdong can not rest easy.

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